To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
©2010 Ann Handley, CC Chapman (P)2011 Gildan Media Corp
Let's face it, after hearing some great performers on audible, it can be a letdown when an author (i.e., professional writer, amateur performer) chooses to read their own stuff no matter how well-intentioned. Here I think they do the material a bit of a disservice by opting to self-deliver --- it just doesn't have the power and clarity of a professional reader, and that means you're going to miss some good material by not being as fully engaged. That being said, it's well-researched an written - you should read it.
I've listened to over a dozen audiobooks now, but this one was the hardest to listen to.
My name is Aleksandra. I live in Skopje, Macedonia, love traveling and meeting new friends.
It is comprehesive, with details on many segments. The language is popular, not academic. It is like user friendly guide for ones who want to learn the basic on social media , with useful hints and tips.
Although I was skeptical at first in the purchase of this book looking at the mixed reviews already provided, but there was still something that told and urged me I should go for this purchase. And I did! And I feel so satisfied about my decision. :-) Although I will comment that narration was quite fast at places, but the overall 'content value ;-)' that I have received from 'Content Rules' makes that quite a small improvement comment but at the same time a constructive improvement feedback, I would say. Special liking goes to re-emphasis of various points already covered at just the right places in the next chapters. That kept the links quite well.
I will surely be implementing a mix from what I have learnt now from this book and I will be more than happy to come back and share my 'Success stories' as I am confident - it will only be that way! :-) Thank you for this book! I much appreciate it and am already referring it to more than 1 of my friends. So, value delivered well to me undoubtedly as expected.
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