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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) | [Ann Handley, C. C. Chapman]

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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Publisher's Summary

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:

  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

©2010 Ann Handley, CC Chapman (P)2011 Gildan Media Corp

What Members Say

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    Amazon Customer Denver, CO, United States 02-21-13
    Amazon Customer Denver, CO, United States 02-21-13 Member Since 2012
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    "Solid content, so-so delivery"

    Let's face it, after hearing some great performers on audible, it can be a letdown when an author (i.e., professional writer, amateur performer) chooses to read their own stuff no matter how well-intentioned. Here I think they do the material a bit of a disservice by opting to self-deliver --- it just doesn't have the power and clarity of a professional reader, and that means you're going to miss some good material by not being as fully engaged. That being said, it's well-researched an written - you should read it.

    0 of 0 people found this review helpful
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    Franciscus Kansas City, MO, United States 10-13-12
    Franciscus Kansas City, MO, United States 10-13-12
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    "hard to listen to"
    Would you recommend this audiobook to a friend? If so, why?

    I've listened to over a dozen audiobooks now, but this one was the hardest to listen to.


    0 of 0 people found this review helpful
  •  
    Steven Southbank, Australia 07-09-12
    Steven Southbank, Australia 07-09-12
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    "Awesome!"

    Loved this audio book, was fantastic to listen to as my company was about to go through the review of our content strategy.

    0 of 0 people found this review helpful
  •  
    Aleksandra Skopje, Macedonia 06-26-12
    Aleksandra Skopje, Macedonia 06-26-12

    My name is Aleksandra. I live in Skopje, Macedonia, love traveling and meeting new friends.

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    "Basic and solid"
    If you could sum up Content Rules in three words, what would they be?

    It is comprehesive, with details on many segments. The language is popular, not academic. It is like user friendly guide for ones who want to learn the basic on social media , with useful hints and tips.


    0 of 0 people found this review helpful
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    Sarika 06-25-12
    Sarika 06-25-12
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    "Perceived value = Actual value delivered"

    Although I was skeptical at first in the purchase of this book looking at the mixed reviews already provided, but there was still something that told and urged me I should go for this purchase. And I did! And I feel so satisfied about my decision. :-) Although I will comment that narration was quite fast at places, but the overall 'content value ;-)' that I have received from 'Content Rules' makes that quite a small improvement comment but at the same time a constructive improvement feedback, I would say. Special liking goes to re-emphasis of various points already covered at just the right places in the next chapters. That kept the links quite well.
    I will surely be implementing a mix from what I have learnt now from this book and I will be more than happy to come back and share my 'Success stories' as I am confident - it will only be that way! :-) Thank you for this book! I much appreciate it and am already referring it to more than 1 of my friends. So, value delivered well to me undoubtedly as expected.

    0 of 0 people found this review helpful
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    Terry El Cajon, CA, United States 09-10-11
    Terry El Cajon, CA, United States 09-10-11 Member Since 2013
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    "A must read"

    I suggest all businesses listen to this book. It is a fantastic guide to adapting content for the web.

    2 of 4 people found this review helpful

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