Built to Sell: Creating a Business That Can Thrive Without You Audiobook | John Warrillow | Audible.com
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Built to Sell: Creating a Business That Can Thrive Without You | [John Warrillow]

Built to Sell: Creating a Business That Can Thrive Without You

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

  • Teachable: focus on products and services that you can teach employees to deliver.
  • Valuable: avoid price wars by specializing in doing one thing better than anyone else.
  • Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp

What Members Say

Average Customer Rating

4.4 (143 )
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Overall
4.4 (118 )
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Story
3.9 (116 )
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3 star
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2 star
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Performance
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  •  
    M. Muin 05-23-12
    M. Muin 05-23-12 Member Since 2011
    HELPFUL VOTES
    9
    ratings
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    30
    2
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    Performance
    Story
    "Good content, Very bad narration"
    Would you recommend this book to a friend? Why or why not?

    I'd recommend buying the real book--not listening to this audio book.


    Would you be willing to try another book from John Warrillow? Why or why not?

    Yes.


    Would you be willing to try another one of Erik Synnestvedt’s performances?

    I'd avoid him as much as possible if I can.


    Any additional comments?

    It was hard to digest the content when you are distracted by the whiny voice that stops/starts without context of the whole sentence or paragraph.

    8 of 8 people found this review helpful
  •  
    Rachael Los Angeles, CA 02-17-13
    Rachael Los Angeles, CA 02-17-13 Member Since 2012
    HELPFUL VOTES
    26
    ratings
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    124
    35
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    14
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    Performance
    Story
    "Narrator is awful!"

    Ex of voice: Helloh thereuh. How are youuuah? Wellah. Iam fiynuhhh. Thank youahh.

    The entire book is like this!!!

    The way the narrator speaks is the way they make fun of public speakers. A voice that is comically used in a way that we feel the person is full of themselves, having bloated sentences that extend the last letters of the word. At first I thought it was a joke, then I knew it was legit and it is VERY hard to listen to. Very obnoxious. Hard to listen to! Preview it and see if you can handle it. I wish I had...

    The book is fine, the narrator blows it.

    6 of 6 people found this review helpful
  •  
    Antonio Carlsbad, CA, United States 06-11-11
    Antonio Carlsbad, CA, United States 06-11-11 Member Since 2004
    HELPFUL VOTES
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    Overall
    "Dare I say it... Better then E-Myth"

    I have over 280 Audible titles 95% of theme are business\personal Development related and I review very or rate very few as many are the same after awhile. This was a stand out title and now has become an absolute favorite Top 3 by far. I just finished my 1st listen and I will be going back over and over again. Anyone is business to sell or not should own this book. There are many easy to follow actionable items that will give great freedom in your business. If E-myth is the entry class this is the advanced course.

    10 of 11 people found this review helpful
  •  
    Mike Houston, TX, United States 08-01-12
    Mike Houston, TX, United States 08-01-12 Member Since 2012
    HELPFUL VOTES
    6
    ratings
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    10
    10
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    3
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    Overall
    Performance
    Story
    "Surprisingly informational with good tips"
    What did you love best about Built to Sell?

    I wasn't sure I would like a fictional company story and tips weaved into this format. It went into good detail and the expert friend, Ted, had good and fairly complex tips. The fictional company was fairly realistic and I liked the part when the seller was fumbling over why he was selling to potential buyers.

    The narrator is a little pole smokey. I have heard him on one other audio book and his delivery is smarmy. The end of most of his sentences sound like questions. You might want to listen to the 5 min sample to make sure you can handle this narrator.

    The content is good for all level of business owners.


    2 of 2 people found this review helpful
  •  
    Jason Cambridge, ON, Canada 04-16-13
    Jason Cambridge, ON, Canada 04-16-13 Member Since 2008

    ZEN. LDS. GTD. FTW.

    HELPFUL VOTES
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    26
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    Story
    "I actually LIKE the narration..."
    What made the experience of listening to Built to Sell the most enjoyable?

    The narrator has a very signature style and it made the so-so story of Built to Sell more listenable. In fact, this is one of the few audiobooks I've listened to twice.

    However, judging by the other remarks, I guess Erik's narration is a love it or hate it proposition. I personally thought it was great.


    Would you recommend Built to Sell to your friends? Why or why not?

    Yes, but with the caveat that the book is a little unrealistic in how fast a business can ramp up revenues (especially a logo design firm).


    Any additional comments?

    Better than E-Myth by a country mile.

    2 of 3 people found this review helpful
  •  
    FilmFilmFilm 04-21-14 Member Since 2011
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Narration needs to be redone."
    What disappointed you about Built to Sell?

    I was very excited to get into the content of this book, however, the reader is so impossible to listen to, I can't get past 5 minutes at a time. The way he speaks is such a joke, I'm absolutely impressed the producers of the audiobook actually thought this was a good idea. Ouch. I've never had to write a review like this!


    What was one of the most memorable moments of Built to Sell?

    I couldn't get past the first few chapters, so I'm moving to the eBook as I still would like to read the book.


    0 of 0 people found this review helpful
  •  
    Jonathan Peterborough, NH, United States 03-17-14
    Jonathan Peterborough, NH, United States 03-17-14 Member Since 2011
    ratings
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    1
    1
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    Performance
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    "Comically bad narration, but excellent content"

    Comically bad narration, but excellent content. this book opened me up to some new ideas.

    0 of 0 people found this review helpful
  •  
    04-07-13
    04-07-13 Member Since 2007
    HELPFUL VOTES
    1
    ratings
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    21
    2
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    0
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    "Strong content, OK story, irritating narration"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, if I thought they could handle the terrible narration.


    What was most disappointing about John Warrillow’s story?

    It was OK. I'm just not crazy about the story approach. Seems a little bogus, as if the message is, "See, this guy followed the book's advice and look at how successful he was." Just give me the information and let me decide. Or if it's going to be a story, make it something that actually happened.


    Who would you have cast as narrator instead of Erik Synnestvedt?

    Anybody. ANYBODY! My gramma?
    Joel Lefferrt was good with one of these story books.


    Was this a book you wanted to listen to all in one sitting?

    Yes, but I couldn't handle the narrator.


    Any additional comments?

    Please make more of an effort to in choosing a narrator. I cannot believe the publisher would have accepted this guy if they had given him an interview. (Unless he's maybe the boss's son in law.)

    0 of 0 people found this review helpful
  •  
    Michael Wass Perth, WA Australia 04-05-13
    Michael Wass Perth, WA Australia 04-05-13 Member Since 2012

    Medallist

    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "In a word? Appalling."
    Would you recommend this book to a friend? Why or why not?

    No. I couldn't even get into the content, the narration was so bad. A giant shame I gather, as many reviewers who have managed to suffer the read appear to have gained from it. I may have to try again, but I'm bot looking forward to it.


    Would you recommend Built to Sell to your friends? Why or why not?

    No, for the reason previously stated.


    Who would you have cast as narrator instead of Erik Synnestvedt?

    Just about anyone.


    If this book were a movie would you go see it?

    No.


    Any additional comments?

    I've suffered only a few less-than-average reads in the months I've been with Audible, but none to the lack of skills this narrator brings to the table. So much so, that after struggling with this, I wonder if this guy passed an audition?

    0 of 0 people found this review helpful
  •  
    Holger São Paulo, Brazil 04-05-13
    Holger São Paulo, Brazil 04-05-13 Member Since 2013
    ratings
    REVIEWS
    7
    2
    Overall
    Performance
    Story
    "Very week content, extremely annoying narrator"
    What would have made Built to Sell better?

    More content. The content is very superficial, there isn't actually much advice in it. Read "E-Myth" instead.


    Has Built to Sell turned you off from other books in this genre?

    No.


    Who would you have cast as narrator instead of Erik Synnestvedt?

    Anybody else. This guy has a pronunciation that is very hard to get used to. He lingers on consonants and seems to split sentences as he pleases. Very annoying and extremely distracting.


    You didn’t love this book... but did it have any redeeming qualities?

    It was nice to indulge in the fantasy of what it will be like to sell a business. But the book will skip how to get there. The story is very naive and simplistic.


    Any additional comments?

    The narrator should be avoided! Listen to a sample first.

    0 of 0 people found this review helpful
  • Showing: 1-10 of 17 results PREVIOUS12NEXT
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  • Steven
    SWINDON, United Kingdom
    3/4/14
    Overall
    Performance
    Story
    "Expert advice for building a scalable business"
    Would you recommend this audiobook to a friend? If so, why?

    If you're looking to develop a scalable business and an asset you can sell, this is THE book that you need to read.


    What did you like best about this story?

    It shares practical advice to help develop systems that design business owners out of the day-to-day operations of their business and ensure consistency when dealing with customers. Applying this to my business, has paid for the book a thousand times over.


    0 of 0 people found this review helpful
  • Rob Waite
    Stroud, Gloucestershire
    10/16/13
    Overall
    Performance
    Story
    "If you own your own business definitely read this."
    If you could sum up Built to Sell in three words, what would they be?

    Engaging, easy listen


    What did you like best about this story?

    The case study business the author uses is really engaging and reflects aspects of so many businesses, stages of business growth and the day to day issues small business owners have to deal with.


    Any additional comments?

    This book is just the right length, an easy listen thanks to the engaging narrator, and an extremely solid case stud laid out by the author covering all aspects of a small business going through stages of growth. A must read for any business owner, even if you're not looking to sell your business it is still incredibly inspirational. I went straight into work and have my team a presentation on my vision for the future of our business!!

    0 of 0 people found this review helpful
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