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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.8 (839 )
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    3.9 (348 )
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    3.8 (349 )
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    Performance
    Sort by:
    •  
      Matthew 08-10-14
      Matthew 08-10-14 Member Since 2014
      ratings
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      "Great book! Gave me lots of ideas."
      What did you love best about Blue Ocean Strategy?

      It's outside of the box thinking and taking the direction that makes your own market is a strategy that has value.


      0 of 0 people found this review helpful
    •  
      Amazon Customer United States 08-12-13
      Amazon Customer United States 08-12-13 Member Since 2010

      Direct Feedback

      HELPFUL VOTES
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      10
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      Story
      "Looking at market strategy as blue water"

      Great concept and it seems apparent looking at it after reading the book. Looking at market strategy as blue water, clear, fun and wide open as compared to a red ocean which is shark infested, bloody from competition is compelling.

      I hate to be the dissenting voice, but I had a hard time finishing this book. I think the ideas are sound. I like the concepts and the business relations to those marketing concepts are fantastic. The book itself was poorly edited. I found it to be very repetitive. It read like the chapters 7, 8 and 9 were added for no purpose but to make the book longer. I guess that the publisher felt the book wasn’t worth the price based on content, so the pumped up the volume of material.

      Reading the first half of the book is more than enough. All of the important ideas are presented in this half and you will get all of the value out of the book with this material.

      0 of 0 people found this review helpful
    •  
      JavaBarista Encinitas, CA United States 04-15-13
      JavaBarista Encinitas, CA United States 04-15-13 Member Since 2012
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      "Excellent book, but there may be two narrators"
      Did the narration match the pace of the story?

      There appear to be two versions floating around with two different narrators, which may account for the mixed narrator reviews. I listened to the book all the way through and thought the narration was good. After the end, however, the initial chapters started to repeat with an absolutely horrible narrator who did, indeed, sound almost computer generated. I suspect that the initial version of the audiobook may have featured this narrator and it was re-recorded with a new narrator and re-released. Either way, the version I have sounds fine and the content is excellent.


      0 of 0 people found this review helpful
    •  
      Melanie EL CAJON, CA, United States 02-27-13
      Melanie EL CAJON, CA, United States 02-27-13 Member Since 2012
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      19
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      Story
      "Good core concept, but repeated incessantly"
      What disappointed you about Blue Ocean Strategy?

      The core concept is good, but they did not have enough content to fill a book. I believe they could have conveyed the entire premise in two chapters. They nearly verbatim repeated themselves, which became quite obnoxious.


      0 of 0 people found this review helpful
    •  
      Sami Dubai, United Arab Emirates 01-29-13
      Sami Dubai, United Arab Emirates 01-29-13
      HELPFUL VOTES
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      "a must read for anyone in business"

      this book, while focuses on blue oceans in a business setting, can be applied to almost any aspect of one's life. it gives a lot of interesting ideas on how one can think outside the box. really good "read"

      0 of 0 people found this review helpful
    •  
      CHRIS Tavares, FL, United States 01-27-13
      CHRIS Tavares, FL, United States 01-27-13 Member Since 2010
      HELPFUL VOTES
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      Story
      "Buy the book and READ it"
      This book wasn’t for you, but who do you think might enjoy it more?

      no one would enjoy listening to this book


      What was most disappointing about W. Chan Kim and Renee Mauborgne ’s story?

      its a great story to read, but it comes across very poorly in audio


      What didn’t you like about Grover Gardner’s performance?

      material doesnt lend itself to the medium


      What reaction did this book spark in you? Anger, sadness, disappointment?

      boredom


      Any additional comments?

      the material in the written word works very well; buy the book and READ it

      0 of 0 people found this review helpful
    •  
      Cinzia Milano, Italy 01-07-13
      Cinzia Milano, Italy 01-07-13 Member Since 2010
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      10
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      Story
      "useful and involving"

      Highly recommended, non only in the first part dealing with the formulation of a BOS, but also in the second part, which deals with the execution of a disruptive strategy

      0 of 0 people found this review helpful
    •  
      J. Martinez 90024 12-26-12
      J. Martinez 90024 12-26-12

      TK-421

      ratings
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      "A Must "Read" for Business Owners and Executives"
      Would you listen to Blue Ocean Strategy again? Why?

      I would listen to this again. Blue Ocean Strategy encourages thinking outside the box when approaching business problems. Required reading!!


      0 of 0 people found this review helpful
    •  
      tyler Lake Oswego, OR, United States 06-04-12
      tyler Lake Oswego, OR, United States 06-04-12 Member Since 2012
      ratings
      REVIEWS
      1
      1
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      Story
      "Awful narration"
      Would you be willing to try another one of Grover Gardner’s performances?

      They guy is just brutal. Sounded like a much stiffer version of George Takei.


      Any additional comments?

      I gave the "story" 4 out of 5 stars, but I wouldn't be surprised if I'd have liked it even more if it weren't for this awful narrator.

      I haven't even finished the book yet, because this guy just puts me to sleep and/or bugs me a ton.

      Meanwhile, all my friends who read this book the traditional way LOVED it, and I'm on the outside looking in, partially pretending to know why.

      0 of 0 people found this review helpful
    •  
      Mike Houston, TX, United States 05-14-12
      Mike Houston, TX, United States 05-14-12 Member Since 2012
      HELPFUL VOTES
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      "Good for new product development"
      Would you recommend this audiobook to a friend? If so, why?

      Yes, good for someone wanting to get out of the building something a little cheaper and to focus on untapped market segments.


      0 of 0 people found this review helpful
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