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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | [W. Chan Kim, Renee Mauborgne]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.8 (911 )
    5 star
     (289)
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     (319)
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    Overall
    3.9 (406 )
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    Story
    3.8 (406 )
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    4 star
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    3 star
     (106)
    2 star
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    1 star
     (13)
    Performance
    Sort by:
    •  
      Corey Michael Blake Highland Park, IL, United States 06-10-09
      Corey Michael Blake Highland Park, IL, United States 06-10-09 Member Since 2010
      HELPFUL VOTES
      17
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      "Reads like a stale dissertation"

      I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.

      9 of 14 people found this review helpful
    •  
      Yogesh Pune, India 06-13-13
      Yogesh Pune, India 06-13-13
      HELPFUL VOTES
      2
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      Story
      "Narration put this book down"
      Would you try another book from W. Chan Kim and Renee Mauborgne and/or Grover Gardner?

      Not with this narrator


      Would you be willing to try another book from W. Chan Kim and Renee Mauborgne ? Why or why not?

      I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator


      How did the narrator detract from the book?

      I simply couldn't listen beyond 2 hrs


      2 of 3 people found this review helpful
    •  
      Read Eyed St. Louis, MO USA 01-28-09
      Read Eyed St. Louis, MO USA 01-28-09 Member Since 2002

      Read Eyed

      HELPFUL VOTES
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      "Text to Speech??"

      The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.

      3 of 5 people found this review helpful
    •  
      Jonathan 01-16-15
      Jonathan 01-16-15 Member Since 2014
      ratings
      REVIEWS
      2
      2
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      Story
      "Largely overwhelmingly obvious stuff"

      Largely overwhelmingly obvious stuff with a few great insights. Pretty good read for a business book. Excellent narration.

      0 of 0 people found this review helpful
    •  
      Fred Souza Birmingham, AL USA 01-13-15
      Fred Souza Birmingham, AL USA 01-13-15

      Psych

      ratings
      REVIEWS
      1
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      Performance
      "Not well recorded."

      The audiobook repeats itself. It ends on chapter 6 or 7 on the audio and the appendix start. After that it repeats the same chapters.

      0 of 0 people found this review helpful
    •  
      Merav Turgeman 01-03-15
      HELPFUL VOTES
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      "Awesome practical "how-to" blueprint"
      Would you listen to Blue Ocean Strategy again? Why?

      Its a rare occasion that I give all 5's and write a lengthy review. .After countless books failing short on the "how to" promises, if you want an insightful workable framework with tools and processes to make things happen - get it.. this book is not for you if you like boring lengthy bloated fluffy stories.

      Although lengthy, its with great consistent 360 how-to, with tools and processes that are simple to understand and direct, to the point.

      The examples are useful and can be applied to your own areas of interest, if you are your mind should starts your mind racing with ideas is you are a creative person.

      Even if you take notes on the main points like myself, its a great listen a second time, as I found myself applying things with great ease - I actually got excited after a long time.

      Although others complained about it, the narration is good and consistent, I listened to is at x1.25 speed (adjustable on mobile version).


      What other book might you compare Blue Ocean Strategy to and why?

      Its on a class of its own, as its actually practical with tools for making things happen. I'm going on a limb as far as saying this should be an actual course.Everything is backed by insightful examples and deep though studies.


      Which scene was your favorite?

      how it can be applied to personal, small business, corporate, public and government bodies


      Was this a book you wanted to listen to all in one sitting?

      I wish I did, as the processes are built in progression on the previous ones. keeping the train of thought will help you to form a clearer picture without having to review previous chapters in your second+ sittings.


      Any additional comments?

      A rare how-to course. well worth the money! get the actual book if you have a hard time recreating charts and graphs from narrative descriptions.

      0 of 0 people found this review helpful
    •  
      Matthew 08-10-14
      Matthew 08-10-14 Member Since 2014
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      "Great book! Gave me lots of ideas."
      What did you love best about Blue Ocean Strategy?

      It's outside of the box thinking and taking the direction that makes your own market is a strategy that has value.


      0 of 0 people found this review helpful
    •  
      PhilEll72 United States 08-12-13
      PhilEll72 United States 08-12-13 Member Since 2010

      Direct Feedback

      HELPFUL VOTES
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      "Looking at market strategy as blue water"

      Great concept and it seems apparent looking at it after reading the book. Looking at market strategy as blue water, clear, fun and wide open as compared to a red ocean which is shark infested, bloody from competition is compelling.

      I hate to be the dissenting voice, but I had a hard time finishing this book. I think the ideas are sound. I like the concepts and the business relations to those marketing concepts are fantastic. The book itself was poorly edited. I found it to be very repetitive. It read like the chapters 7, 8 and 9 were added for no purpose but to make the book longer. I guess that the publisher felt the book wasn’t worth the price based on content, so the pumped up the volume of material.

      Reading the first half of the book is more than enough. All of the important ideas are presented in this half and you will get all of the value out of the book with this material.

      0 of 0 people found this review helpful
    •  
      JavaBarista Encinitas, CA United States 04-15-13
      JavaBarista Encinitas, CA United States 04-15-13 Member Since 2014
      HELPFUL VOTES
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      "Excellent book, but there may be two narrators"
      Did the narration match the pace of the story?

      There appear to be two versions floating around with two different narrators, which may account for the mixed narrator reviews. I listened to the book all the way through and thought the narration was good. After the end, however, the initial chapters started to repeat with an absolutely horrible narrator who did, indeed, sound almost computer generated. I suspect that the initial version of the audiobook may have featured this narrator and it was re-recorded with a new narrator and re-released. Either way, the version I have sounds fine and the content is excellent.


      0 of 0 people found this review helpful
    •  
      Sami 01-29-13
      Sami 01-29-13
      HELPFUL VOTES
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      "a must read for anyone in business"

      this book, while focuses on blue oceans in a business setting, can be applied to almost any aspect of one's life. it gives a lot of interesting ideas on how one can think outside the box. really good "read"

      0 of 0 people found this review helpful
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