In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.
Not with this narrator
I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator
I simply couldn't listen beyond 2 hrs
The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.
Its a rare occasion that I give all 5's and write a lengthy review. .After countless books failing short on the "how to" promises, if you want an insightful workable framework with tools and processes to make things happen - get it.. this book is not for you if you like boring lengthy bloated fluffy stories.
Although lengthy, its with great consistent 360 how-to, with tools and processes that are simple to understand and direct, to the point.
The examples are useful and can be applied to your own areas of interest, if you are your mind should starts your mind racing with ideas is you are a creative person.
Even if you take notes on the main points like myself, its a great listen a second time, as I found myself applying things with great ease - I actually got excited after a long time.
Although others complained about it, the narration is good and consistent, I listened to is at x1.25 speed (adjustable on mobile version).
Its on a class of its own, as its actually practical with tools for making things happen. I'm going on a limb as far as saying this should be an actual course.Everything is backed by insightful examples and deep though studies.
how it can be applied to personal, small business, corporate, public and government bodies
I wish I did, as the processes are built in progression on the previous ones. keeping the train of thought will help you to form a clearer picture without having to review previous chapters in your second+ sittings.
A rare how-to course. well worth the money! get the actual book if you have a hard time recreating charts and graphs from narrative descriptions.
It's outside of the box thinking and taking the direction that makes your own market is a strategy that has value.
Great concept and it seems apparent looking at it after reading the book. Looking at market strategy as blue water, clear, fun and wide open as compared to a red ocean which is shark infested, bloody from competition is compelling.
I hate to be the dissenting voice, but I had a hard time finishing this book. I think the ideas are sound. I like the concepts and the business relations to those marketing concepts are fantastic. The book itself was poorly edited. I found it to be very repetitive. It read like the chapters 7, 8 and 9 were added for no purpose but to make the book longer. I guess that the publisher felt the book wasn’t worth the price based on content, so the pumped up the volume of material.
Reading the first half of the book is more than enough. All of the important ideas are presented in this half and you will get all of the value out of the book with this material.
There appear to be two versions floating around with two different narrators, which may account for the mixed narrator reviews. I listened to the book all the way through and thought the narration was good. After the end, however, the initial chapters started to repeat with an absolutely horrible narrator who did, indeed, sound almost computer generated. I suspect that the initial version of the audiobook may have featured this narrator and it was re-recorded with a new narrator and re-released. Either way, the version I have sounds fine and the content is excellent.
this book, while focuses on blue oceans in a business setting, can be applied to almost any aspect of one's life. it gives a lot of interesting ideas on how one can think outside the box. really good "read"
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