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Blue Ocean Strategy Audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.9 (1300 )
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    4.0 (729 )
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    Story
    3.9 (728 )
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    Performance
    Sort by:
    •  
      Luis 01-03-12
      Luis 01-03-12 Member Since 2006
      HELPFUL VOTES
      3
      ratings
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      5
      1
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      "Excelent book"
      Where does Blue Ocean Strategy rank among all the audiobooks you???ve listened to so far?

      One of the best


      Who was your favorite character and why?

      N/A
      The book has case studies and all of them are very enlightening


      Have you listened to any of Grover Gardner???s other performances before? How does this one compare?

      Don't remember


      If you were to make a film of this book, what would be the tag line be?

      Learn how to make your competition irrelevant


      3 of 4 people found this review helpful
    •  
      Yogesh Pune, India 06-13-13
      Yogesh Pune, India 06-13-13
      HELPFUL VOTES
      2
      ratings
      REVIEWS
      3
      2
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      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Narration put this book down"
      Would you try another book from W. Chan Kim and Renee Mauborgne and/or Grover Gardner?

      Not with this narrator


      Would you be willing to try another book from W. Chan Kim and Renee Mauborgne ? Why or why not?

      I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator


      How did the narrator detract from the book?

      I simply couldn't listen beyond 2 hrs


      2 of 3 people found this review helpful
    •  
      C. Winicour Chicago, IL 06-10-09
      C. Winicour Chicago, IL 06-10-09 Member Since 2010

      CWinicour

      HELPFUL VOTES
      19
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      55
      12
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      1
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      Overall
      "Reads like a stale dissertation"

      I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.

      8 of 13 people found this review helpful
    •  
      Read Eyed St. Louis, MO USA 01-28-09
      Read Eyed St. Louis, MO USA 01-28-09 Member Since 2002

      Read Eyed

      HELPFUL VOTES
      29
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      4
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      "Text to Speech??"

      The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.

      3 of 5 people found this review helpful
    •  
      Carla Baccio San Pedro, CA 05-07-16
      Carla Baccio San Pedro, CA 05-07-16

      Carla B

      ratings
      REVIEWS
      9
      3
      Overall
      Performance
      Story
      "Easy to understand breakthrough philosophy"

      Forget about all you know about marketing, all you need is a paradigm shift! This was it for me, creating a new ocean opens the doors to market based on why I do business instead on how to do it or who I need to reach out to.
      Loved it!

      0 of 0 people found this review helpful
    •  
      Madeline 04-10-16
      Madeline 04-10-16 Member Since 2016
      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "Chapters Are Jumbled"

      The chapter doesn't start when it says it will on the Audible chapter page. Its all mixed up and makes it really frustrating and annoying to follow. Esp for me because i read it chapter by chapter for school.

      0 of 0 people found this review helpful
    •  
      Raul Reyes 04-05-16
      Raul Reyes 04-05-16 Member Since 2016

      Ingeniero en Sistemas, fanático del cómputo en la nube. Entusiasta y positivo. Padre, esposo, hijo, hermano y, espero algún día, autor.

      ratings
      REVIEWS
      8
      8
      Overall
      Performance
      Story
      "Lectura Obligatoria en Negocios"

      Mucho se dice innovación, sin embargo en este libro se presenta un modelo medible y repetible (no sólo historias inspiradoras) para crear océanos azules que hagan irrelevante a la competencia. Sin duda este libro es aplicable a todas las áreas de una empresa.

      Me gustó mucho su enfoque hacia la gestión del cambio y el liderazgo, ya que traer ideas innovadoras siempre pondrá en jaque la zona de confort de las organizaciones. Todo líder a todo nivel debería, al menos, tener en cuenta este enfoque de gestión del cambio.

      0 of 0 people found this review helpful
    •  
      wjp2 04-01-16
      wjp2 04-01-16

      financialprofessional

      ratings
      REVIEWS
      4
      1
      Overall
      Performance
      Story
      "probably probably better in book form"

      the author cites many supplemental references that are contained in the book; it makes it difficult to obtain the whole experience simply through the audio book.

      0 of 0 people found this review helpful
    •  
      Tomer Regev 03-29-16
      Tomer Regev 03-29-16 Member Since 2015
      ratings
      REVIEWS
      2
      2
      Overall
      Performance
      Story
      "A whale of a business strategy book."

      Timeless and relevant, this book will forever remain etched in the big library of value innovation books.

      0 of 0 people found this review helpful
    •  
      Michael 03-21-16
      Michael 03-21-16 Member Since 2016
      ratings
      REVIEWS
      12
      5
      Overall
      Performance
      Story
      "worth a listen"

      great content well executed. this book is well worth a listen. it has lots of good examples.

      0 of 0 people found this review helpful

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