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Blue Ocean Strategy Audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Regular Price:$20.99
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    4.0 (1541 )
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    4.0 (945 )
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    Story
    4.0 (944 )
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    Performance
    Sort by:
    •  
      Yogesh Pune, India 06-13-13
      Yogesh Pune, India 06-13-13
      HELPFUL VOTES
      2
      ratings
      REVIEWS
      3
      2
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      FOLLOWING
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      Performance
      Story
      "Narration put this book down"
      Would you try another book from W. Chan Kim and Renee Mauborgne and/or Grover Gardner?

      Not with this narrator


      Would you be willing to try another book from W. Chan Kim and Renee Mauborgne ? Why or why not?

      I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator


      How did the narrator detract from the book?

      I simply couldn't listen beyond 2 hrs


      2 of 3 people found this review helpful
    •  
      C. Winicour Chicago, IL 06-10-09
      C. Winicour Chicago, IL 06-10-09 Member Since 2010

      CWinicour

      HELPFUL VOTES
      20
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      12
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      Overall
      "Reads like a stale dissertation"

      I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.

      8 of 13 people found this review helpful
    •  
      Read Eyed St. Louis, MO USA 01-28-09
      Read Eyed St. Louis, MO USA 01-28-09 Member Since 2002

      Read Eyed

      HELPFUL VOTES
      37
      ratings
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      22
      5
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      Overall
      "Text to Speech??"

      The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.

      3 of 5 people found this review helpful
    •  
      Paulina Vargovich 02-21-17 Member Since 2016
      ratings
      REVIEWS
      3
      3
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      Performance
      Story
      "Great concepts"

      Concepts are amazing, the narrator for the audible not so much. All in all it is worth a read as the information is well worth the time!

      0 of 0 people found this review helpful
    •  
      Grandma 02-18-17
      Grandma 02-18-17 Member Since 2016
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      REVIEWS
      6
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      Story
      "ABSOLUTE EXCELLENT BUSINESS STRATEGY"

      I learned so much straight fom the opening. Excellent solid presentation. Can't go wrong here

      0 of 0 people found this review helpful
    •  
      Eric 02-04-17
      Eric 02-04-17
      ratings
      REVIEWS
      4
      2
      Overall
      Performance
      Story
      "Great Book. The audio worked fine. Great insight"

      This book teaches on two simple ways to create wealth. #1 Improve an existing product or service #2 Create a new product or service due to a problem that has arised

      0 of 0 people found this review helpful
    •  
      Harihar Nath 01-28-17 Member Since 2017
      ratings
      REVIEWS
      3
      2
      Overall
      Performance
      Story
      "Journey to Blue Ocean"

      This book brings in lots of insights on how to keep bringing new energy into the system which creates dynamic blue ocean strategy on board.

      Great book to recommend to my peers.

      0 of 0 people found this review helpful
    •  
      Matt Kuehn 01-10-17
      Matt Kuehn 01-10-17 Member Since 2015
      ratings
      REVIEWS
      7
      2
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      Performance
      Story
      "Good"

      The content was good, the audio was pretty monotone so I could only listen in doses.

      0 of 0 people found this review helpful
    •  
      Brian 11-09-16
      Brian 11-09-16 Member Since 2016
      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "Ingenious, Brilliant"
      Would you listen to Blue Ocean Strategy again? Why?

      Yes, So much incredible and in depth information it cannot possibly all be absorbed in a single reading/ listening.


      What was one of the most memorable moments of Blue Ocean Strategy?

      The example of Cirque du Soleil. Very powerful.

      Combining two stagnant industries, eliminating high cost low value elements, creating a Blue Ocean and an amazing business model.


      Which character – as performed by Grover Gardner – was your favorite?

      Former New York Police Chief William Bratton


      Did you have an extreme reaction to this book? Did it make you laugh or cry?

      I had many an epiphany whilst reading BOS. Of significance, I Started a business utilizing the principals outlined, creating my own Blue Ocean.

      We are off to an amazing start.


      Any additional comments?

      I read the book and also listened to it through Audible.

      I found this very beneficial as a one two punch, allowing me to understand the concepts and principals probably 10 times as much, rather than 2.

      0 of 0 people found this review helpful
    •  
      Christopher 08-18-16
      Christopher 08-18-16
      HELPFUL VOTES
      2
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      10
      6
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      0
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      Story
      "Great concept not as helpful"

      This is a lead generation book for the company. Here is a LOT of helpful information but it sounds like you have to work with them to get the real value.

      0 of 0 people found this review helpful

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