In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
Not with this narrator
I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator
I simply couldn't listen beyond 2 hrs
I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.
The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.
This book teaches on two simple ways to create wealth. #1 Improve an existing product or service #2 Create a new product or service due to a problem that has arised
This book brings in lots of insights on how to keep bringing new energy into the system which creates dynamic blue ocean strategy on board.
Great book to recommend to my peers.
Yes, So much incredible and in depth information it cannot possibly all be absorbed in a single reading/ listening.
The example of Cirque du Soleil. Very powerful.
Combining two stagnant industries, eliminating high cost low value elements, creating a Blue Ocean and an amazing business model.
Former New York Police Chief William Bratton
I had many an epiphany whilst reading BOS. Of significance, I Started a business utilizing the principals outlined, creating my own Blue Ocean.
We are off to an amazing start.
I read the book and also listened to it through Audible.
I found this very beneficial as a one two punch, allowing me to understand the concepts and principals probably 10 times as much, rather than 2.
This is a lead generation book for the company. Here is a LOT of helpful information but it sounds like you have to work with them to get the real value.
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