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Blue Ocean Strategy Audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.9 (1203 )
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    4.0 (645 )
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    3.9 (646 )
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    Performance
    Sort by:
    •  
      Yogesh Pune, India 06-13-13
      Yogesh Pune, India 06-13-13
      HELPFUL VOTES
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      "Narration put this book down"
      Would you try another book from W. Chan Kim and Renee Mauborgne and/or Grover Gardner?

      Not with this narrator


      Would you be willing to try another book from W. Chan Kim and Renee Mauborgne ? Why or why not?

      I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator


      How did the narrator detract from the book?

      I simply couldn't listen beyond 2 hrs


      2 of 3 people found this review helpful
    •  
      C. Winicour Chicago, IL 06-10-09
      C. Winicour Chicago, IL 06-10-09 Member Since 2010

      CWinicour

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      "Reads like a stale dissertation"

      I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.

      8 of 13 people found this review helpful
    •  
      Read Eyed St. Louis, MO USA 01-28-09
      Read Eyed St. Louis, MO USA 01-28-09 Member Since 2002

      Read Eyed

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      "Text to Speech??"

      The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.

      3 of 5 people found this review helpful
    •  
      Mahmoud 10-11-15
      Mahmoud 10-11-15 Member Since 2015
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      "Worth reading"

      This book is a the first book that introduced the new market strategy. The book is old but it is worth reading (listening) I really appreciate the first part from the book. I don't like the second half. I was struggling listening to it. Still the book is worth listening to. I really don't like the narrator voice.

      0 of 0 people found this review helpful
    •  
      R. Walker 10-08-15
      R. Walker 10-08-15
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      "Meh"
      Any additional comments?

      Allow me to summarize the book for you: Every good business idea that has happened in the last 150 years is a "blue ocean" idea.

      There. You've read it. Now move on.

      0 of 0 people found this review helpful
    •  
      julie & richard mendel wayne, pa USA 09-24-15
      julie & richard mendel wayne, pa USA 09-24-15 Member Since 2014

      Theodore Roosevelt's "The Man in the Arena" & Raise High the Roof Beam Carpenters: Po Lo's account of the dun-colored mare @deadgametheory

      HELPFUL VOTES
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      "Look for markets that aren't competitive"
      Would you recommend this book to a friend? Why or why not?

      In 1980 the valuations of Sears versus Walmart were surprising. Sam Walton chose to compete in somewhat rural areas that weren't as expensive, and from there Walmart was very financially successful and came to be able to compete in competitive areas (suburban and urban areas). Walmart's success with a type of "Blue Ocean Strategy"was very fruitful.


      How would you have changed the story to make it more enjoyable?

      This is not fiction this is non-fiction and reality wins the day.


      Could you see Blue Ocean Strategy being made into a movie or a TV series? Who should the stars be?

      Not applicable


      Any additional comments?

      Interesting way to look at strategic options

      0 of 0 people found this review helpful
    •  
      Gerardo Austin, TX, United States 09-05-15
      Gerardo Austin, TX, United States 09-05-15 Member Since 2011

      Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

      HELPFUL VOTES
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      "Overrated"

      the fundamental concept of blue ocean strategy is a great one. Important for every business, but it is not new. Jack Trout has been writing about differentiation, guerrilla nd flanking strategies for decades, I found his books to be more complete and useful.

      As a student of business, marketing and strategy I had high expectations for this book. It had been on my list for years. I am sorry to say I am disappointed.

      I expected more depth, more actionable steps and better examples. Many of the examples, fundamental to the core idea of the book, are not historically accurate. Let's look at an obvious one:

      Apple was not the first company to offer a personal computer with integrated monitor and keyboard. The Commodore PET was. Commodore was a very successful company for many years, ahead of Apple in technology and innovations. Commodore had a multitasking, full color, multimedia, computer with advanced graphics many years before the Mac had any of these capabilities.

      This is not a trivial point. Commodore created the blue ocean. Apple went into that ocean, and competed directly with Commodore, in the same ocean, and won. The reason Apple was successful was not because of the blue ocean but because of other aspects of its strategy and its execution.

      My suggestion is to read a summary of Blue Ocean and move on to another book.

      0 of 0 people found this review helpful
    •  
      Félix B. Des Rochers 06-17-15
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      "Good book"

      Good, book. It gives good advice on how and where to start in a Blue ocean strategy implementation

      0 of 0 people found this review helpful
    •  
      Belinda Somewhere, CA 06-06-15
      Belinda Somewhere, CA 06-06-15 Member Since 2015

      Marble Book

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      "Why this thing is so big?"
      Would you say that listening to this book was time well-spent? Why or why not?

      It's just OK. Not much left. Simply emphasized that we need to find a niche market and protect it. That's all. The only thing new is to use the new term "blue ocean" instead of "niche market"


      Could you see Blue Ocean Strategy being made into a movie or a TV series? Who should the stars be?

      It's not a fiction book. Why did you ask this question? Nobody will make this into a movie.


      0 of 0 people found this review helpful
    •  
      AO 05-19-15
      AO 05-19-15
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      13
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      Story
      "Great strategy description"

      This books reveals some good tactics to be applied that distinguish blue strategy innovators from that of imitators or followers.
      Thank u

      0 of 0 people found this review helpful

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