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Blue Ocean Strategy Audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy

    ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp

  • What the Critics Say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.9 (1363 )
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    4.0 (784 )
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    3.9 (782 )
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    Performance
    Sort by:
    •  
      Yogesh Pune, India 06-13-13
      Yogesh Pune, India 06-13-13
      HELPFUL VOTES
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      3
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      "Narration put this book down"
      Would you try another book from W. Chan Kim and Renee Mauborgne and/or Grover Gardner?

      Not with this narrator


      Would you be willing to try another book from W. Chan Kim and Renee Mauborgne ? Why or why not?

      I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator


      How did the narrator detract from the book?

      I simply couldn't listen beyond 2 hrs


      2 of 3 people found this review helpful
    •  
      C. Winicour Chicago, IL 06-10-09
      C. Winicour Chicago, IL 06-10-09 Member Since 2010

      CWinicour

      HELPFUL VOTES
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      "Reads like a stale dissertation"

      I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.

      8 of 13 people found this review helpful
    •  
      Read Eyed St. Louis, MO USA 01-28-09
      Read Eyed St. Louis, MO USA 01-28-09 Member Since 2002

      Read Eyed

      HELPFUL VOTES
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      "Text to Speech??"

      The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.

      3 of 5 people found this review helpful
    •  
      Christopher 08-18-16
      Christopher 08-18-16 Member Since 2016
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      6
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      "Great concept not as helpful"

      This is a lead generation book for the company. Here is a LOT of helpful information but it sounds like you have to work with them to get the real value.

      0 of 0 people found this review helpful
    •  
      Martins Straupmanis 08-12-16 Member Since 2016
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      "Absolute must read for everybody in business"
      What did you love best about Blue Ocean Strategy?

      Books simplicity. There is huge value of the book, but it's really easy to read/listen and understand. Real life examples are great and show you how to use those lessons in real life.


      What was one of the most memorable moments of Blue Ocean Strategy?

      To create new markets. Don't be a copycat, u can't copy somebody or try to fight with big guys in their market. Find your place and customer, grow and then knock down those guys. It will be easier, will save you energy and will be more fun.


      Any additional comments?

      Many people suggested me to listen to this, I skipped it for few years. But when I did listen, I understand why everybody was so inspired about this book. Absolute classic.

      0 of 0 people found this review helpful
    •  
      Paula Tipton 07-12-16 Member Since 2015
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      "great business applications and approaches"

      I thoroughly enjoyed this book. it provided very creative strategies in the red ocean. this book has made me have a deeper appreciation and understanding of competitive Industries comma and how to better dominate the industries.

      0 of 0 people found this review helpful
    •  
      Michael 05-30-16
      Michael 05-30-16 Member Since 2015
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      "Listen at 1.5 speed"

      It's worth it, if you don't like the narrator's pace, I suggest increasing the speed.

      0 of 0 people found this review helpful
    •  
      Carla Baccio San Pedro, CA 05-07-16
      Carla Baccio San Pedro, CA 05-07-16

      Carla B

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      "Easy to understand breakthrough philosophy"

      Forget about all you know about marketing, all you need is a paradigm shift! This was it for me, creating a new ocean opens the doors to market based on why I do business instead on how to do it or who I need to reach out to.
      Loved it!

      0 of 0 people found this review helpful
    •  
      Madeline 04-10-16
      Madeline 04-10-16 Member Since 2016
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      "Chapters Are Jumbled"

      The chapter doesn't start when it says it will on the Audible chapter page. Its all mixed up and makes it really frustrating and annoying to follow. Esp for me because i read it chapter by chapter for school.

      0 of 0 people found this review helpful
    •  
      Raul Reyes 04-05-16
      Raul Reyes 04-05-16 Member Since 2016

      Ingeniero en Sistemas, fanático del cómputo en la nube. Entusiasta y positivo. Padre, esposo, hijo, hermano y, espero algún día, autor.

      HELPFUL VOTES
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      "Lectura Obligatoria en Negocios"

      Mucho se dice innovación, sin embargo en este libro se presenta un modelo medible y repetible (no sólo historias inspiradoras) para crear océanos azules que hagan irrelevante a la competencia. Sin duda este libro es aplicable a todas las áreas de una empresa.

      Me gustó mucho su enfoque hacia la gestión del cambio y el liderazgo, ya que traer ideas innovadoras siempre pondrá en jaque la zona de confort de las organizaciones. Todo líder a todo nivel debería, al menos, tener en cuenta este enfoque de gestión del cambio.

      0 of 0 people found this review helpful

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