In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press; (P)2006 Gildan Media Corp
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
Not with this narrator
I will give it a try as I found the context of the book very interesting but just couldn't get over of Narrator
I simply couldn't listen beyond 2 hrs
I could not get into this book. For such an innovative concept - they chose the most non-innovative approach to deliver their findings. The dryness had me wanting to scrape my skin off. Didn't get past chapter 2.
The "narrator's voice" appears to be computer generated text to voice. Many words are laughingly mispronounced. The voice does not sound like other samples of the narrator's true voice. The content is worthwhile.
This is a lead generation book for the company. Here is a LOT of helpful information but it sounds like you have to work with them to get the real value.
Books simplicity. There is huge value of the book, but it's really easy to read/listen and understand. Real life examples are great and show you how to use those lessons in real life.
To create new markets. Don't be a copycat, u can't copy somebody or try to fight with big guys in their market. Find your place and customer, grow and then knock down those guys. It will be easier, will save you energy and will be more fun.
Many people suggested me to listen to this, I skipped it for few years. But when I did listen, I understand why everybody was so inspired about this book. Absolute classic.
I thoroughly enjoyed this book. it provided very creative strategies in the red ocean. this book has made me have a deeper appreciation and understanding of competitive Industries comma and how to better dominate the industries.
Forget about all you know about marketing, all you need is a paradigm shift! This was it for me, creating a new ocean opens the doors to market based on why I do business instead on how to do it or who I need to reach out to.
The chapter doesn't start when it says it will on the Audible chapter page. Its all mixed up and makes it really frustrating and annoying to follow. Esp for me because i read it chapter by chapter for school.
Ingeniero en Sistemas, fanático del cómputo en la nube. Entusiasta y positivo. Padre, esposo, hijo, hermano y, espero algún día, autor.
Mucho se dice innovación, sin embargo en este libro se presenta un modelo medible y repetible (no sólo historias inspiradoras) para crear océanos azules que hagan irrelevante a la competencia. Sin duda este libro es aplicable a todas las áreas de una empresa.
Me gustó mucho su enfoque hacia la gestión del cambio y el liderazgo, ya que traer ideas innovadoras siempre pondrá en jaque la zona de confort de las organizaciones. Todo líder a todo nivel debería, al menos, tener en cuenta este enfoque de gestión del cambio.
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