Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

By: W. Chan Kim, Renee Mauborgne

Narrated by: Grover Gardner

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries

Focus on the big picture

Reach beyond existing demand

Get the strategic sequence right

Overcome organizational hurdles

Build execution into strategy

©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

Critic reviews

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

A Great Listen!

Why not make the competition irrelevant! What a great approach that any company can use. No wonder this is an International bestseller! I found the reader to be excellent.

A whale of a business strategy book.

Timeless and relevant, this book will forever remain etched in the big library of value innovation books.

Great strategy description

This books reveals some good tactics to be applied that distinguish blue strategy innovators from that of imitators or followers.
Thank u

This is a classic must read

This is a classic must read on the nature of strategy formation, execution, and what creating new markets really looks like. Enjoy!

Well differentiated story

Good positioning and quite literal in it's explanations. Blue ocean strategy well explained in simplistic terms.

Good examples

Some say on the review that the book is repetitive and at times it may feel that way but it by no means feel overly excessive. They are all worth it when you think about all the red and blue ocean business examples you are learning about.

Great concepts

Concepts are amazing, the narrator for the audible not so much. All in all it is worth a read as the information is well worth the time!

Interesting but somewhat hard to put to action

What did you love best about Blue Ocean Strategy?

Very interesting theories introduced. I work on a product that I would define as a Blue Ocean, so it was enlightening to hear the research supporting this strategy.

What didn’t you like about Grover Gardner’s performance?

Reading was straightforward and clear, but a bit dry.

Any additional comments?

I found it hard to put these theories into action. Maybe the product I work on isn't the most applicable.

A Must "Read" for Business Owners and Executives

Would you listen to Blue Ocean Strategy again? Why?

I would listen to this again. Blue Ocean Strategy encourages thinking outside the box when approaching business problems. Required reading!!

One of the greatest books I have ever come across

I started listening to the narration shortly after take off from Dubai enroute Abuja. It was very interesting to the extent that I did not think of the onboard entertainment provided by the airline. I recommend this book to everyone that would like to make an impact in today's highly competitive world.