Build a Better Business Book

How to Plan, Write, and Promote a Book That Matters

By: Josh Bernoff

Narrated by: Josh Bernoff

Length: 7 hrs and 47 mins

Publisher's summary

Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?

Definitely. But don’t start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success?

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a best-selling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

In this audiobook, you'll learn how to:

• Build your book not just from ideas, but from people and their compelling stories—and how you can research and tell those stories.
• Write a first chapter that creates powerful motivation by emotionally connecting with readers.
• Select among the three major publishing models—traditional, self-publishing, and “hybrid”— on the axes of speed, cost, and influence.
• Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline.
• Structure chapters that no reader can put down.
• Collaborate with coauthors, editors, and ghost writers without excessive bloodshed.
• Promote your book to maximize your sales, revenue, and influence.

Josh Bernoff’s book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.

Don’t waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won’t just get your words in print. You’ll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.

©2023 WOBS LLC (P)2023 WOBS LLC

Valuable advice!

Great advice for all non-fiction writers, not just business writers. Excellent breakdown of pros and cons of different types of publishers. Good organizational tips, too. The tone was also authentic. He didn’t sugarcoat anything.

Practical and Actionable Advice for Aspiring Authors

I recently shared some fresh ideas with a friend over lunch. He said, “You should put that into a book.” It scared me. “I can’t possibly write a business book.” After some more cajoling, I promised to at least explore learning about the process, which led me straight to this title.

Josh delivers more than one would expect from an offering of this sort. No fluff. No filler. Just rock solid wisdom that only comes from experience. I’m now claiming Josh as my book publishing mentor. Every question was answered. I have an action plan that will likely take me two years, but maybe one day Josh will be reviewing my book on a platform like this.

Let’s get it. Let’s go!