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Brewing the ‘Brand Magic Potion’
- Narrated by: Showrein Roy Chaudhary
- Length: 1 hr and 31 mins
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Brewing the ‘Brand Magic Potion’
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Publisher's summary
Whatever may be your business, understanding branding can make a difference to your topline and bottom line. But brand building often looks daunting. Where to start? How to progress? What to do and not do? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist, explains the key steps to building a powerful brand. From evaluating the potential for a brand, brand appraisal, to how a brand can become bigger through extensions, brand expansion.
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-
Story4.5 out of 5 stars 238
Imposter syndrome—the irrational self-doubt we feel despite obvious success—can strike at any time, at work or at home. Such crippling anxiety and worry, common to so many people, can even undermine your ability to lead a confident and authentic life. In Overcoming Imposter Syndrome, licensed clinical psychologist Kelly Vincent teaches you how to navigate these complicated feelings and how to guide yourself toward lasting change.
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2 out of 5 stars
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Great for anyone 25 and under
- By Anonymous User on 10-12-23
By: Kelly Vincent, and others
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Six Steps to Manage Your Money
- By: Dr. Miranda Reiter, The Great Courses
- Narrated by: Dr. Miranda Reiter
- Length: 3 hrs and 6 mins
- Original Recording
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Overall4.5 out of 5 stars 141
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Performance4.5 out of 5 stars 120
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Story4.5 out of 5 stars 120
What are your beliefs about money management? What are your emotions about it? If someone asked you about your short- and long-term money goals, what would you say? Questions like these are essential for anyone building a money-management plan, but they’re less about the line-by-line details of taxes and investment holdings and more about your approach to saving money and spending it—and preparing for the future.
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4 out of 5 stars
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Good overview
- By Vickie Mc on 01-15-23
By: Dr. Miranda Reiter, and others
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- By: Dave Kerpen
- Narrated by: Christopher Prince
- Length: 7 hrs and 23 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
By: Dave Kerpen
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How to Change Careers
- By: Octavia Goredema, The Great Courses
- Narrated by: Octavia Goredema
- Length: 2 hrs and 13 mins
- Original Recording
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Overall4 out of 5 stars 18
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Performance4 out of 5 stars 14
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Story4 out of 5 stars 14
Few feelings in life are as awful as the feeling of being trapped in the wrong career. But how do you find a job that truly resonates with you? And once you’ve found it, how do you develop the confidence to take the necessary steps to arrive at the career of your dreams? Just ask Octavia Goredema, a noted career coach and author who made a major pivot in her professional career and has never looked back. In her Audible Original How to Change Careers, she coaches you through the uncertainty behind any career change and gives you the confidence to hit a reset switch on your professional life.
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5 out of 5 stars
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Great book!
- By ebatch on 09-02-23
By: Octavia Goredema, and others
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Elite Minds
- How Winners Think Differently to Create a Competitive Edge and Maximize Success
- By: Stan Beecham
- Narrated by: Gary Regal
- Length: 6 hrs and 22 mins
- Unabridged
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Overall5 out of 5 stars 38
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Performance5 out of 5 stars 32
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Story5 out of 5 stars 32
As a top-level sport psychologist and performance consultant, Dr. Stan Beeham knows what it takes to succeed - on the playing field, in the board room, and in all aspects of life. This award-winning book takes you inside the minds of major-league athletes, Olympic medal winners, and world-class business leaders to reveal the key motivators and mental processes that drive people to victory.
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5 out of 5 stars
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Some things you’ve heard before and some things you haven’t
- By Kathleen Ruzicka on 12-04-23
By: Stan Beecham
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Navigating Bias at Work
- By: Meara Habashi, The Great Courses
- Narrated by: Meara Habashi
- Length: 2 hrs and 24 mins
- Original Recording
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Overall4 out of 5 stars 15
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Performance4.5 out of 5 stars 14
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Story4 out of 5 stars 14
While we’ve made progress on social equity, some workplaces still don’t operate in the most inclusive ways. And when bias and discrimination, whether explicit or implicit, go unresolved, they disrupt not just our health and productivity, but that of our entire organization. Navigating Bias at Work is designed to help you work and thrive in places where bias runs rampant.
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1 out of 5 stars
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Repeats What Is Commonly Found Online
- By Alice on 09-24-23
By: Meara Habashi, and others
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Do It Now: Overcoming Procrastination
- By: Fuschia Sirois, The Great Courses
- Narrated by: Fuschia Sirois
- Length: 4 hrs and 11 mins
- Original Recording
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Overall4.5 out of 5 stars 909
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Performance4.5 out of 5 stars 777
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Story4 out of 5 stars 768
Procrastination is an almost universal human experience. While many people attribute procrastination to laziness or a lack of drive, our real motivations to push back and delay important activities and decisions are more complicated than personal weakness. The truth is that humans are well-adapted for basic survival, but they are not so great at managing the stresses and expectations of modern life without a little help.
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5 out of 5 stars
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This book taught me a lot about myself.
- By camille on 09-03-21
By: Fuschia Sirois, and others
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How to Build Meaningful Relationships Through Conversation
- By: Carol Ann Lloyd, The Great Courses
- Narrated by: Carol Ann Lloyd
- Length: 5 hrs and 6 mins
- Original Recording
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Overall4 out of 5 stars 5,068
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Performance4.5 out of 5 stars 4,231
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Story4 out of 5 stars 4,198
In 10 lectures for self-development, professional communications coach and speaker Carol Ann Lloyd teaches the best ways to communicate and listen, including how to focus on understanding, how to overcome barriers and distractions, and how to clarify intentions. When listeners step back to hear what makes conversations successful, they will learn that each component of a conversation is a piece of a larger puzzle, which only fits together when thoughtfully considered and executed.
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2 out of 5 stars
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Only Got 5 Minutes In…
- By Shayla on 04-06-20
By: Carol Ann Lloyd, and others
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The Essential Guide to the Perfect Interview
- By: Jennifer Tardy, The Great Courses
- Narrated by: Jennifer Tardy
- Length: 3 hrs and 2 mins
- Original Recording
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Overall4 out of 5 stars 23
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Performance4 out of 5 stars 17
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Story4 out of 5 stars 17
With more than 20 years of recruiting experience, Jennifer Tardy has interviewed thousands of job seekers, and she brings this vital expertise to The Essential Guide to the Perfect Interview. In 12 lectures, Jenn will introduce you to her Level 10 Mindset Interviewing (LTMI) Model and take you through each of its steps. As you will see, preparing for a successful interview means preparing on the inside and outside—both on an emotional and tactical level.
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1 out of 5 stars
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Generic
- By Joshua L. Smart on 07-10-23
By: Jennifer Tardy, and others
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Accomplishing the Impossible
- Leadership That Launched Revolutionary Change
- By: William E. Rapp, General Joe Dunford USMC Ret. - foreword
- Narrated by: Paul Heitsch
- Length: 7 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 3
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Performance4.5 out of 5 stars 3
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Story4.5 out of 5 stars 3
Accomplishing the Impossible draws contemporary leadership lessons from the events and people that were central to the beginning of the American Revolution. Retired general, scholar, and educator William E. Rapp cuts through the popular mythology around the Boston Campaign and applies the historical lessons to challenges faced by today's business and public sector leaders. By doing so, he inspires today's leaders to view contemporary leadership and change management through a fresh lens.
By: William E. Rapp, and others
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Six Sales Skills Everyone Should Know
- By: Stefanie Boyer, The Great Courses
- Narrated by: Stefanie Boyer
- Length: 3 hrs and 5 mins
- Original Recording
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Overall4 out of 5 stars 62
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Performance4 out of 5 stars 51
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Story3.5 out of 5 stars 51
Sales is not about being pushy, aggressive, or unethical. In fact, you might be surprised to learn that “sales” is about nurturing, solving problems, helping, and building relationships. When you learn the right strategies to sell something, you’ll make your own life better because we are all constantly selling—whether it’s getting a promotion, working on a team project, or even just selecting the restaurant of your choice with friends.
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4 out of 5 stars
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good course, mostly beginner's stuff
- By H.B. on 12-09-23
By: Stefanie Boyer, and others
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Why You Are Who You Are
- Investigations into Human Personality
- By: Mark Leary, The Great Courses
- Narrated by: Mark Leary
- Length: 12 hrs and 52 mins
- Original Recording
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Overall4.5 out of 5 stars 2,339
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Performance4.5 out of 5 stars 2,044
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Story4.5 out of 5 stars 2,012
To understand the roots of personality is to understand motivations and influences that shape behavior, which in turn reflect how you deal with the opportunities and challenges of everyday life. That's the focus of these exciting 24 lectures, in which you examine the differences in people's personalities, where these differences come from, and how they shape our lives. Drawing on information gleaned from psychology, neuroscience, and genetics, Professor Leary opens the door to understanding how personality works and why.
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5 out of 5 stars
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As an addict, I listened to this book. Very Helpfu
- By Life Lover on 05-15-18
By: Mark Leary, and others
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How to Be a Great Manager
- By: Rachel Pacheco, The Great Courses
- Narrated by: Rachel Pacheco
- Length: 2 hrs and 59 mins
- Original Recording
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Overall4.5 out of 5 stars 70
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Performance4.5 out of 5 stars 60
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Story4.5 out of 5 stars 60
Rachel Pacheco, professor of management at Georgetown University’s McDonough Business School and a former chief people officer, will give you tools and tips that will immediately and positively affect how you manage people, despite differences in communication styles or personalities. With seven research-backed lessons, including suggested exercises, this course will help you develop and practice the skills to ultimately make you more fulfilled, competent, and successful in your role.
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5 out of 5 stars
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Helpful
- By Tcb182 on 04-14-23
By: Rachel Pacheco, and others
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How to Say It: Words That Make a Difference
- By: Allison Friederichs Atkison, The Great Courses
- Narrated by: Allison Friederichs Atkison
- Length: 4 hrs and 44 mins
- Original Recording
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Overall4.5 out of 5 stars 1,477
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Performance4.5 out of 5 stars 1,266
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Story4 out of 5 stars 1,246
Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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2 out of 5 stars
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Meh. Glad I didn't pay for it.
- By Paula on 07-23-22
By: Allison Friederichs Atkison, and others