Asking Questions the Sandler Way

Or: Good Question - Why Do You Ask?

By: Antonio Garrido, David Mattson - foreword

Narrated by: Bruce Mann

Length: 7 hrs and 13 mins

Publisher's summary

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". 

Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions. This book is about asking the right questions, so that both the seller and the buyer discover the right solution as efficiently and as effectively as possible - even if they discover that the right solution right now is for the prospect to buy from the competition. Although that may be an unconventional selling standard, it's a powerful and extremely effective one. 

This book is about not looking, sounding, or thinking like the average salesperson. It's about keeping barriers down and communication lines open. It's about getting to the right solution, faster, more efficiently, and with less stress. It's about asking the right questions, in the right way, at the right time, for the right reason. It's about asking questions the Sandler way.

©2017 Sandler Systems, Inc. (P)2020 Gildan Media

Warning it’s a computer reader!! Awful.

Impressive content however a computer program of some kind doing the reading. It’s unbelievably horrible.

Excellent book, awful narration

One of the best sales trading books I’ve ever read, and I’ve read it multiple times. Downloaded the audio book to listen while driving and internalize the principles more. The narration is god awful. I can tell if it’s a real person or an A.I system.

Just read the book

Sounds robotized

This is a great book, only thing is the narration sounds a little bit robotized, it would be amazing if sandler took the time to re-record this book with a different tonality and voice. thanks!

Trash narrating/good content

The narrator is practical joke bad. Is it some
sort of bot or AI? It doesn’t really make sense why they would go in this direction. The content of the books is great but the narrator sounds like he’s having mini strokes during the reading of it.

worst narration ever

this has to be the worst narrator in the history of audio books. If not for the obviously grown-up voice I would've guessed a 2nd grader was reading.
Just get the paperback and listen to your own voice in your head.

Might as well have an AI read it

This would be a great read, the reading style is BRUTAL. Very blocky and AI like, at times I thought "this has to be fed through a text to speech generator"

Writing is in color but the narration is B&W

I guess the narrator Bruce Mann is a big deal and apparently he's won a bunch of awards, but we chose this book in my group, and of the 30+ of us, we all complained about the narrator being dry, monotone boring, and the accent difficult to understand at least in parts. I'm sure it's a great listen for British folks, but it's almost too off-putting for us. It's a shame, because there's so much valuable information, great perspective and examples, decent humor that adds good color to otherwise educationally dry material. Would be a solid win if it wasn't for the narration. I'll be recommending the book but not the audio book to people.

Potential but hard to listen to

The content of the book has a lot of potential. However, after an hour of trying to stomach through the narrator’s voice, I finally gave up. There is no way this is not an AI reading this book. It is rough. I rather hear Ben Stein read this book than the current thing doing it. Too bad, the content sounds good. Maybe I’ll purchase the hardback and read it myself.

Hard to listen to.

Where did you find this narrator? Listening at 1.75 makes it somewhat tolerable. Good Grief!

A hard listen.

The reader is so hard to listen to. it is a shame because there is such good information in here. The only way I could listen was to speed up the playback.