Blue Ocean Strategy Audiobook By W. Chan Kim, Renée Mauborgne cover art

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy

By: W. Chan Kim, Renée Mauborgne
Narrated by: Grover Gardner
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Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
    • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp     Career Success Decision-Making & Problem Solving Economics Forecasting & Strategic Planning Investing & Trading Management Management & Leadership Marketing Marketing & Sales Inspiring Business Strategy

    Critic reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

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    Highly rated for:

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    Why not make the competition irrelevant! What a great approach that any company can use. No wonder this is an International bestseller! I found the reader to be excellent.

    A Great Listen!

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    Timeless and relevant, this book will forever remain etched in the big library of value innovation books.

    A whale of a business strategy book.

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    This books reveals some good tactics to be applied that distinguish blue strategy innovators from that of imitators or followers.
    Thank u

    Great strategy description

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    This is a classic must read on the nature of strategy formation, execution, and what creating new markets really looks like. Enjoy!

    This is a classic must read

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    Good positioning and quite literal in it's explanations. Blue ocean strategy well explained in simplistic terms.

    Well differentiated story

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