Transforming Customer

 Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world. 

Unleash the potential of artificial intelligence and elevate your business operations to new heights with "Profit with AI Chatbots," an insightful guide into the transformative world of AI. Dive into the journey of AI chatbots and discover how they can revolutionize customer service and business automation. From understanding the evolution of AI in customer service to choosing the right chatbot tailored for your company, this book is a treasure trove of practical advice and strategic insights. Learn about advanced natural language processing and how it enhances conversational flow, ...

Equity crowdfunding is going to change our view of capitalism. This book is about more than raising money for a company. It is a book about how business owners can turn their customers into loyal owners. Smart leaders will further transform their investing customers into evangelists for the business. With its ability to leverage social networks to gain market share, crowdfunding offers established local businesses the largest marketing opportunity of all time.

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right. In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

"false hustle": Transforming Customer Experience from Illusion to Impact In the high-stakes world of modern business, where customer loyalty is the linchpin of success, contact centers stand as the unsung heroes. Yet, despite their critical role, many centers unknowingly sabotage their efforts through a phenomenon known as "false hustle", the misguided pursuit of efficiency at the expense of genuine customer satisfaction. In false hustle, Tom Laird, CEO of Expivia and OttoQA, brings over three decades of industry expertise to light, offering a revolutionary approach to customer experience (...

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

"AI-Driven Customer Delight: Transforming Experiences in the Digital Age" Unlock the future of customer experience with AI-Driven Customer Delight, your ultimate guide to harnessing the power of artificial intelligence to amaze your customers, drive loyalty, and grow your business. This book reveals how top brands like Amazon, Netflix, and Starbucks use AI to personalize interactions, predict customer needs, and deliver seamless, unforgettable experiences. Packed with actionable insights, real-world case studies, and step-by-step strategies, it’s perfect for business leaders, marketers, ...

Time has become a precious commodity, so business leaders who can save their customers’ time more effectively than competitors do will win their loyalty. To become a real-time company, as top scholars Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time.

The AI Marketing RevolutionArtificial intelligence is reshaping marketing faster than any technology in history. From personalized ads and predictive analytics to automated campaigns and AI-driven content creation, businesses that embrace AI are outpacing those that don’t. This book is your roadmap to thriving in the AI era. You’ll discover how leading brands like Amazon, Netflix, Spotify, and Starbucks use AI to deliver hyper-personalized experiences, scale creativity, and build customer loyalty.