Professional Practice Marketing

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

"Digital Marketing for Doctors" is a comprehensive guide for healthcare professionals who are looking to expand their patient base and enhance their online presence. With more and more patients turning to the internet to find healthcare professionals, doctors must adapt to the digital age and utilize digital marketing strategies to stand out from the competition. This Ebook explains the importance of digital marketing in healthcare, the different strategies that doctors can use, and how to implement them effectively. The book covers topics such as search engine optimization, content ...

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results.

How many headlines have you driven by, or read on your phone or computer, or stood next to at a bus shelter or in a subway station, and thought: That sucks! Most headlines are terrible.They don’t do their job, which is to get you to remember the product, or buy it, or at least express interest in it. Now the good news: Writing a great, compelling headline isn’t that hard. I’m not saying everyone can do it, or should do it. But I am saying that if you need to do it, for your job and your business, you probably can. In fact, if you follow a few simple rules, yours will be more effective...

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....