Professional Practice Marketing

Artificial intelligence is transforming modern marketing—from research and campaign planning to content creation, customer insights, email, social media, analytics, and reporting. Artificial Intelligence in Practice: For Marketing Professionals is a practical and future-ready guide for marketers who want to use AI effectively while protecting quality, confidentiality, customer trust, brand reputation, and professional responsibility. Rather than treating AI as a replacement for human expertise, this book shows how to use it as a controlled professional assistant. It covers market research...

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

Rethinking the Notary: The Estate Planning Professional's Guide to Partnering With Credentialed Notaries to Expand Reach, Reduce Risk, and Deliver an Exceptional Client Experience Your clients can order almost anything delivered to their front door without leaving the couch. They expect the same convenience from you. The estate planning professionals who will thrive in the next decade are not necessarily the most experienced or the most established. They’re the ones who figure out how to serve more families, more completely, without sacrificing the quality and integrity that brought them ...

Your first options trade shouldn't feel like defusing a bomb. It also shouldn't be a bet. You've opened the options chain. Dozens of strikes, a row of expiration tabs, Bid, Ask, Delta, Theta, IV — and you closed it in thirty seconds, again. You've watched the videos. You can define a call. But the moment the app asks which expiration, which strike, how many contracts, everything you learned turns back into vocabulary. And the one question nobody answers plainly is the only one that matters: exactly how much can I lose? This book walks you through ONE complete, defined-risk trade, step by ...

"Digital Marketing for Doctors" is a comprehensive guide for healthcare professionals who are looking to expand their patient base and enhance their online presence. With more and more patients turning to the internet to find healthcare professionals, doctors must adapt to the digital age and utilize digital marketing strategies to stand out from the competition. This Ebook explains the importance of digital marketing in healthcare, the different strategies that doctors can use, and how to implement them effectively. The book covers topics such as search engine optimization, content ...

The Thought Leadership Playbook: How to Get Known and Build Credibility in a Crowded Market Book Two in the Practice Playbook Series If you are a legal or dispute resolution professional trying to grow your practice, your reputation matters more than ever. But being great at what you do is no longer enough. You need to be known for it. In this practical, no-fluff guide, award-winning attorney, mediator, coach, and podcast host Susan E. Guthrie shares the exact strategies used by high-impact professionals to build visibility, attract referrals, and grow trust with the right audience. Whether...

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of...

The Flat Fee Playbook: A Step-by-Step Guide to Break Free from Billable Hour Burnout Build a More Profitable, Predictable, and Client-Centered Practice—Starting Today Are you tired of trading hours for dollars? Frustrated by unpredictable income, client friction, or the constant pressure to track every minute? You are not alone and there is a better way. In The Flat Fee Playbook, bestselling author, attorney, and renowned practice-building expert Susan Guthrie guides legal and dispute resolution professionals through a proven, practical framework for moving away from the billable hour and...

LinkedIn is Packed with Business Owners Ready to Exit. But 99% of M&A Advisors Can't Reach Them. Over 1 billion professionals use LinkedIn - including millions of business owners who are quietly considering their exit options but don't know where to turn for expert guidance. The problem? Most Mergers & Acquisitions (M&A) advisors and exit planning consultants are using outdated, ineffective LinkedIn strategies that get their messages ignored. This book reveals the proven system that will transform your LinkedIn presence into a steady source of qualified prospects ready to discuss their exit...

How many headlines have you driven by, or read on your phone or computer, or stood next to at a bus shelter or in a subway station, and thought: That sucks! Most headlines are terrible.They don’t do their job, which is to get you to remember the product, or buy it, or at least express interest in it. Now the good news: Writing a great, compelling headline isn’t that hard. I’m not saying everyone can do it, or should do it. But I am saying that if you need to do it, for your job and your business, you probably can. In fact, if you follow a few simple rules, yours will be more effective...

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

How Persuasive Are You?, a new HarperCollins book, full description to follow when available...