Marketing Age

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

For more than two decades, the rhythm of online information discovery has been dictated almost entirely by the search engine. The familiar dance of ranking for blue links has defined digital marketing strategy, with SEO experts focusing on climbing those coveted rankings. But a revolution is underway. The very paradigm of presenting links as answers is being challenged by AI systems that offer direct synthesis and conversation. Welcome to the Age of AI Answers – Where Being Visible Means Being in the Response, Not Just the Results Large Language Models (LLMs) like ChatGPT, Google's Gemini...

If you could swap your life for a better one, which would you choose? On the outskirts of Rainbow Town, there is an old, abandoned house. They say that if you send a letter detailing your misfortunes there, you could receive a ticket. If you bring this ticket to the house on the first day of the...

“One of the best books I have read on investing in years.” —Bill Ackman, founder and CEO, Pershing Square Capital Management * “Should be required reading for anyone investing in the stock market, or wanting to.” —Joel Greenblatt, founder and managing principal of Gotham Asset...

A leading economic historian traces the evolution of American capitalism from the colonial era to the present—and argues that we’ve reached a turning point that will define the era ahead. “The best one-volume history of American capitalism . . . It is impossible to understand the United...

At just twelve years of age, Ionna has already experienced a life filled with unimaginable horrors. After years of savage beatings and severe emotional abuse, she has finally left her parents’ house behind. But life on the streets can be cruel—especially for a young, beautiful girl. With her newfound freedom, Ionna discovers that new dangers lurk around every corner. This includes the thriving human trafficking trade—a multibillion dollar industry surviving on the exploitation of children and women all over the world. Vulnerable, starving, and struggling for survival, Ionna is just ...

In this updated and expanded edition of her celebrated book Executive Presence: The Missing Link Between Merit and Success, one of the world’s most influential business thinkers reveals the qualities essential to leadership in our fast-changing, post-pandemic world. Some are timeless...

Give your child the gift of financial wisdom and empower them to understand investing, even if they’re just getting started and have limited knowledge. Are you striving to instill the value of financial literacy in your child, equipping them with the skills they'll need for future success? Have you been searching for an engaging, relatable resource that demystifies the world of investing for kids? Do you often wonder how to make your child understand the importance of investing and savings without overwhelming them? If you nodded your head to any of these questions, rest assured, you’re...

Why do civilizations rise, flourish, weaken, and fall? Centuries before sociology had a name, before modern economics became a discipline, and before historians spoke of systems theory, one fourteenth-century Muslim thinker looked at the rise and fall of nations and saw a hidden pattern. His name was Ibn Khaldun. In his masterpiece, the Muqaddimah, Ibn Khaldun transformed history from a record of kings and battles into a science of civilization itself. He asked questions that still haunt the modern world: What holds a society together? Why do ruling classes decay? How does wealth weaken the...

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, your tastes in clothing, food, location, politics, age, medical conditions, and romantic partners. As predictive AI tells firms what your hot buttons are and generative AI produces messages tailored to those buttons, your online world becomes an increasingly comfortable—and isolated—place.

Wish your child could understand money without the expensive life lessons? Ever watched your child blow their allowance in minutes, then wonder where it went? Investing for Kids Made Simple turns those "oops" moments into "aha!" opportunities. Created by economist Benedict Goldwyn, this adventure guide transforms how 8-12 year olds see money – from mysterious adult stuff to a tool they can master. Meet Emma and Ethan, two siblings dealing with the same money challenges your child faces today. From the lemonade stand dilemma to birthday money decisions, your child will see themselves in ...

Scale Your Business with AI, Without the Overwhelm If you’re a small business owner juggling sales, marketing, hiring, and operations, AI might feel like one more hat you can’t afford to wear. But the real problem isn’t resistance. It’s the lack of a roadmap designed for businesses like yours. AI for Small Businesses flips the script, showing you how to harness AI as leverage without breaking your budget or burning out your team. Are you still running your business on sticky notes, guesswork, and late-night stress? AI isn’t just for tech giants. It’s the game-changer small ...

The AI-Proof Résumé: Get Noticed in the Age of Algorithms A practical guide to writing résumés that beat bots, impress recruiters, and land real interviews. Are you qualified but constantly ignored by online job applications? You’re not alone and the problem isn’t your experience. It’s that your résumé isn’t optimized for the Applicant Tracking Systems (ATS) that now control the first step of most hiring processes. In today’s digital job market, bots filter résumés before any human sees them. If yours isn’t structured, keyworded, and formatted just right, it won’t make...

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

This book, written by Michael R. Watson, covers a wide range of topics related to artificial intelligence (AI) and its impact on the job market, personal life, and society as a whole. Raised by military parents who served in the Air Force, Marines, and Navy, Michael has gained a unique perspective on the importance of adapting to change and being open to new opportunities throughout his life and career. After working in corporate HR and talent acquisition for over 20 years for companies such as Aerotek, Robert Half, Polycom, Western Digital, Workday, Rambus, and Gigamon, Michael made a ...

Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is a competitive advantage in the marketplace.? The myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits...

AI & The Future of Work - Career Reinvention - Job Search Strategy - Future-Proof Skills - Resume Optimization - Workplace Disruption - Professional Development - Artificial Intelligence Careers Your resume vanishes into an algorithm. Your dream job goes silent. And somewhere, a machine just decided you weren't "qualified enough" — without a single human ever reading your name. This is the new reality of work. And ignoring it won't make it disappear. This 4-book box set gives you the complete, no-nonsense roadmap to not just survive the AI hiring revolution — but to come out ahead of it...