Marketing Age

For more than two decades, the rhythm of online information discovery has been dictated almost entirely by the search engine. The familiar dance of ranking for blue links has defined digital marketing strategy, with SEO experts focusing on climbing those coveted rankings. But a revolution is underway. The very paradigm of presenting links as answers is being challenged by AI systems that offer direct synthesis and conversation. Welcome to the Age of AI Answers – Where Being Visible Means Being in the Response, Not Just the Results Large Language Models (LLMs) like ChatGPT, Google's Gemini...

Unlock the potential to earn passive income by harnessing the power of technology with Mobile Apps and SaaS for Passive Income. This comprehensive guide is your gateway to mastering the art of generating income streams through innovative mobile applications and software as a service (SaaS) platforms. Whether you're a novice looking to break into the tech industry or an entrepreneur seeking to expand your portfolio, this book offers a roadmap tailored to maximize your success. Begin your journey with a solid foundation in understanding passive income and the pivotal role technology plays in ...

The “groundbreaking, magisterial, alarming”(Financial Times) exposé of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior The heady optimism of the Internet’s early days has turned dark. Surveillance...

If you could swap your life for a better one, which would you choose? On the outskirts of Rainbow Town, there is an old, abandoned house. They say that if you send a letter detailing your misfortunes there, you could receive a ticket. If you bring this ticket to the house on the first day of the...

The old investing playbook is dead. The rules that once defined “value,” “growth,” and “safety” no longer apply. In today’s hyper-connected, algorithm-driven markets, data moves faster than news, and psychology shifts before fundamentals can catch up. The New Economy Blueprint is your essential guide to navigating — and thriving — in this new era of investing. Dr. Paul Ajulufoh distills years of research and real-world market experience into a clear, modern framework for investors who refuse to be left behind. From the collapse of traditional cycles to the rise of AI-...

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

A leading economic historian traces the evolution of American capitalism from the colonial era to the present—and argues that we’ve reached a turning point that will define the era ahead. “The best one-volume history of American capitalism . . . It is impossible to understand the United...

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Marketing Is Freedom takes the listener on a journey of entertainment and education in the art of application of marketing that can work for all aspects of products and services. For in the understanding and use of the knowledge learned in Marketing Is Freedom, true freedom both in time and finances can be achieved. And in understanding marketing and the education shared by Rory Ricord, anyone can find a better way to live and work with others.

The AI-Proof Résumé: Get Noticed in the Age of Algorithms A practical guide to writing résumés that beat bots, impress recruiters, and land real interviews. Are you qualified but constantly ignored by online job applications? You’re not alone and the problem isn’t your experience. It’s that your résumé isn’t optimized for the Applicant Tracking Systems (ATS) that now control the first step of most hiring processes. In today’s digital job market, bots filter résumés before any human sees them. If yours isn’t structured, keyworded, and formatted just right, it won’t make...

Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business - because you haven’t given them a reason to. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.

When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems - and a call to action for investors who may fall victim to misinterpreting important signals. One of today's most respected names in finance, Mohamed El-Erian, puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

For Sage, fitting in with her new classmates is a matter of life or death. Literally. Dragged out of hiding after her parents are killed, Sage is forced to enroll in the Institution. There, she’ll learn to be a model citizen of Eprah. But model citizens are murderers. And when everyone is granted autonomy to be judge, jury, and executioner, it’s far too easy to wind up dead. To stay alive, Sage will have to convince everyone of her unwavering loyalty to Eprah — which means turning her back on everything she’s ever believed. If you enjoyed The Hunger Games and Divergent, you will ...

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

A departure from what we have known and adhered to for the past 200 years. Loyalty and Sacrifice are inseparable. In the case of war, heroes, and employees, Sacrifice is well recognized and celebrated. In the case of customers, the question is: Are customers capable of Sacrifice? We have crossed the threshold of AI nudging human behavior. Only if basic definitions are precise, can advanced algorithms be useful for worthwhile human development. Loyalty and Sacrifice are inseparable.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Esta obra única fusiona las experiencias profesionalesde su autora con las memorias de una editorial que ha presenciado una transformación radical en la industria del libro durante las primeras décadas del siglo XXI. Desde los días en que el marketing era visto con escepticismo hasta la revolución digital y las innovaciones que han cambiado completamente las reglas del juego, estas páginas ofrecen un viaje esencial para triunfar en el siempre cambiante mundo de la creación y promoción de contenidos.

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture. Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening —...