Marketing Age

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

“One of the best books I have read on investing in years.” —Bill Ackman, founder and CEO, Pershing Square Capital Management * “Should be required reading for anyone investing in the stock market, or wanting to.” —Joel Greenblatt, founder and managing principal of Gotham Asset...

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

For more than two decades, the rhythm of online information discovery has been dictated almost entirely by the search engine. The familiar dance of ranking for blue links has defined digital marketing strategy, with SEO experts focusing on climbing those coveted rankings. But a revolution is underway. The very paradigm of presenting links as answers is being challenged by AI systems that offer direct synthesis and conversation. Welcome to the Age of AI Answers – Where Being Visible Means Being in the Response, Not Just the Results Large Language Models (LLMs) like ChatGPT, Google's Gemini...

If you could swap your life for a better one, which would you choose? On the outskirts of Rainbow Town, there is an old, abandoned house. They say that if you send a letter detailing your misfortunes there, you could receive a ticket. If you bring this ticket to the house on the first day of the...

The AI-Proof Résumé: Get Noticed in the Age of Algorithms A practical guide to writing résumés that beat bots, impress recruiters, and land real interviews. Are you qualified but constantly ignored by online job applications? You’re not alone and the problem isn’t your experience. It’s that your résumé isn’t optimized for the Applicant Tracking Systems (ATS) that now control the first step of most hiring processes. In today’s digital job market, bots filter résumés before any human sees them. If yours isn’t structured, keyworded, and formatted just right, it won’t make...

At just twelve years of age, Ionna has already experienced a life filled with unimaginable horrors. After years of savage beatings and severe emotional abuse, she has finally left her parents’ house behind. But life on the streets can be cruel—especially for a young, beautiful girl. With her newfound freedom, Ionna discovers that new dangers lurk around every corner. This includes the thriving human trafficking trade—a multibillion dollar industry surviving on the exploitation of children and women all over the world. Vulnerable, starving, and struggling for survival, Ionna is just ...

A leading economic historian traces the evolution of American capitalism from the colonial era to the present—and argues that we’ve reached a turning point that will define the era ahead. “The best one-volume history of American capitalism . . . It is impossible to understand the United...

Unlock the potential to earn passive income by harnessing the power of technology with Mobile Apps and SaaS for Passive Income. This comprehensive guide is your gateway to mastering the art of generating income streams through innovative mobile applications and software as a service (SaaS) platforms. Whether you're a novice looking to break into the tech industry or an entrepreneur seeking to expand your portfolio, this book offers a roadmap tailored to maximize your success. Begin your journey with a solid foundation in understanding passive income and the pivotal role technology plays in ...

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is a competitive advantage in the marketplace.? The myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits...

When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems - and a call to action for investors who may fall victim to misinterpreting important signals. One of today's most respected names in finance, Mohamed El-Erian, puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks.  

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

Why do some professionals become recognized authorities while others—equally intelligent and experienced—remain largely invisible? In today’s AI-driven economy, expertise alone is no longer enough. Information is everywhere. AI can generate endless content. Competition for attention is relentless. As a result, professionals are increasingly being commoditized—unless they possess something far more powerful than information: Authority. In The Authority Advantage, author, ghostwriter, and publishing strategist Stephen Hawley Martin reveals why a strategically positioned book remains ...

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

For Sage, fitting in with her new classmates is a matter of life or death. Literally. Dragged out of hiding after her parents are killed, Sage is forced to enroll in the Institution. There, she’ll learn to be a model citizen of Eprah. But model citizens are murderers. And when everyone is granted autonomy to be judge, jury, and executioner, it’s far too easy to wind up dead. To stay alive, Sage will have to convince everyone of her unwavering loyalty to Eprah — which means turning her back on everything she’s ever believed. If you enjoyed The Hunger Games and Divergent, you will ...

Search engines and AI are changing fast, and most people are confused about what this means for SEO. Some believe SEO is dying. Others think AI will replace professionals. The truth is simple: SEO is not going away. It is entering a brand-new era—and this book explains exactly how to keep winning in it. In this easy and practical guide, you’ll learn what has actually changed in search, what has stayed the same, and why AI is not something to fear. Instead of guessing or stressing over rumors online, you will understand how today’s search systems really work and how to keep growing ...