Marketing Age

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

If you could swap your life for a better one, which would you choose? On the outskirts of Rainbow Town, there is an old, abandoned house. They say that if you send a letter detailing your misfortunes there, you could receive a ticket. If you bring this ticket to the house on the first day of the...

For more than two decades, the rhythm of online information discovery has been dictated almost entirely by the search engine. The familiar dance of ranking for blue links has defined digital marketing strategy, with SEO experts focusing on climbing those coveted rankings. But a revolution is underway. The very paradigm of presenting links as answers is being challenged by AI systems that offer direct synthesis and conversation. Welcome to the Age of AI Answers – Where Being Visible Means Being in the Response, Not Just the Results Large Language Models (LLMs) like ChatGPT, Google's Gemini...

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

A leading economic historian traces the evolution of American capitalism from the colonial era to the present—and argues that we’ve reached a turning point that will define the era ahead. “The best one-volume history of American capitalism . . . It is impossible to understand the United...

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Give your child the gift of financial wisdom and empower them to understand investing, even if they’re just getting started and have limited knowledge. Are you striving to instill the value of financial literacy in your child, equipping them with the skills they'll need for future success? Have you been searching for an engaging, relatable resource that demystifies the world of investing for kids? Do you often wonder how to make your child understand the importance of investing and savings without overwhelming them? If you nodded your head to any of these questions, rest assured, you’re...

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

The AI-Proof Résumé: Get Noticed in the Age of Algorithms A practical guide to writing résumés that beat bots, impress recruiters, and land real interviews. Are you qualified but constantly ignored by online job applications? You’re not alone and the problem isn’t your experience. It’s that your résumé isn’t optimized for the Applicant Tracking Systems (ATS) that now control the first step of most hiring processes. In today’s digital job market, bots filter résumés before any human sees them. If yours isn’t structured, keyworded, and formatted just right, it won’t make...

Saving and investing your money may seem difficult, but it's something that every teen should start doing as early as possible. This will discuss the basics of saving and investing your money and some tips to get you started. We will also provide resources to help you learn more about personal finance. So whether you're just starting out in the world of personal finance or looking for ways to improve your current strategy, read on for expert advice and tips! DOWNLOAD investing for teens to know: What are some things to consider before investing and How you started investing in this book you...

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

Wish your child could understand money without the expensive life lessons? Ever watched your child blow their allowance in minutes, then wonder where it went? Investing for Kids Made Simple turns those "oops" moments into "aha!" opportunities. Created by economist Benedict Goldwyn, this adventure guide transforms how 8-12 year olds see money – from mysterious adult stuff to a tool they can master. Meet Emma and Ethan, two siblings dealing with the same money challenges your child faces today. From the lemonade stand dilemma to birthday money decisions, your child will see themselves in ...

For Sage, fitting in with her new classmates is a matter of life or death. Literally. Dragged out of hiding after her parents are killed, Sage is forced to enroll in the Institution. There, she’ll learn to be a model citizen of Eprah. But model citizens are murderers. And when everyone is granted autonomy to be judge, jury, and executioner, it’s far too easy to wind up dead. To stay alive, Sage will have to convince everyone of her unwavering loyalty to Eprah — which means turning her back on everything she’s ever believed. If you enjoyed The Hunger Games and Divergent, you will ...

Unlock the Power of AI to Win Every Negotiation—No Tech Skills Required Whether you're a seasoned professional or new to AI, this breakthrough guide reveals how to use artificial intelligence to outsmart your competition, enhance persuasion, and negotiate with confidence—without needing a tech background. In The Future of Negotiation, business strategist R. R. Hicks shows you how to combine timeless negotiation principles with cutting-edge AI tools to gain an unbeatable edge in your career, leadership, and daily interactions. 💡 Inside, You'll Discover: 7 essential AI tools to ...

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

Unlock the potential to earn passive income by harnessing the power of technology with Mobile Apps and SaaS for Passive Income. This comprehensive guide is your gateway to mastering the art of generating income streams through innovative mobile applications and software as a service (SaaS) platforms. Whether you're a novice looking to break into the tech industry or an entrepreneur seeking to expand your portfolio, this book offers a roadmap tailored to maximize your success. Begin your journey with a solid foundation in understanding passive income and the pivotal role technology plays in ...

Your book makes it easy for someone like myself to understand the concepts of digital marketing and "Get It" . Marketing is about delivering the right message about the right product, at the right price, at the right place, at the right time, and to the right person. Learn the concepts, tools, techniques and platforms involved in the transfer of goods from the producer to the consumer. MBA ASAP Marketing 2.0 provides the essentials of marketing strategy and competitive positioning, digital marketing, social media marketing, and developing and executing a marketing plan. Achieve more, faster...

Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.