Marketing Age

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Marketing Is Freedom takes the listener on a journey of entertainment and education in the art of application of marketing that can work for all aspects of products and services. For in the understanding and use of the knowledge learned in Marketing Is Freedom, true freedom both in time and finances can be achieved. And in understanding marketing and the education shared by Rory Ricord, anyone can find a better way to live and work with others.

What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.

Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

For more than two decades, the rhythm of online information discovery has been dictated almost entirely by the search engine. The familiar dance of ranking for blue links has defined digital marketing strategy, with SEO experts focusing on climbing those coveted rankings. But a revolution is underway. The very paradigm of presenting links as answers is being challenged by AI systems that offer direct synthesis and conversation. Welcome to the Age of AI Answers – Where Being Visible Means Being in the Response, Not Just the Results Large Language Models (LLMs) like ChatGPT, Google's Gemini...

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

If you’ve ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this audiobook is for you. As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine Beleyi found common patterns distilled in an easy and clear framework with seven pillars anyone can use to lead in their chosen field and get highly paid.

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

Today, in the midst of a new economic crisis and severe political discord, the nature of capitalism in United States is at a crossroads. Since the market crash and Great Recession of 2008, historian Jonathan Levy has been teaching a course to help his students understand everything that had happened to reach that disaster and the current state of the economy, but in doing so he discovered something more fundamental about American history. Now, in an ambitious single-volume history of the United States, he reveals how capitalism in America has evolved through four distinct ages.

The AI-Proof Résumé: Get Noticed in the Age of Algorithms A practical guide to writing résumés that beat bots, impress recruiters, and land real interviews. Are you qualified but constantly ignored by online job applications? You’re not alone and the problem isn’t your experience. It’s that your résumé isn’t optimized for the Applicant Tracking Systems (ATS) that now control the first step of most hiring processes. In today’s digital job market, bots filter résumés before any human sees them. If yours isn’t structured, keyworded, and formatted just right, it won’t make...

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

This book, written by Michael R. Watson, covers a wide range of topics related to artificial intelligence (AI) and its impact on the job market, personal life, and society as a whole. Raised by military parents who served in the Air Force, Marines, and Navy, Michael has gained a unique perspective on the importance of adapting to change and being open to new opportunities throughout his life and career. After working in corporate HR and talent acquisition for over 20 years for companies such as Aerotek, Robert Half, Polycom, Western Digital, Workday, Rambus, and Gigamon, Michael made a ...

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos.

"What's the best way to generate new leads for IFAs, Financial Planners and Financial Advisers?" Marketing and Lead Generation consistently shows up as the number one question asked in online forums by Financial Advisers, Financial Planners, Wealth Managers, RIAs and IFAs. Referrals are often cited as the number one source of new prospects, yet the Marketing and Lead Generation question still comes up day after day. But what most financial advisers don't realise, is that multiple new client leads are sitting right under their noses - people who visit their website or Social Media but ...

Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.