Marketing Age

Unlock the potential to earn passive income by harnessing the power of technology with Mobile Apps and SaaS for Passive Income. This comprehensive guide is your gateway to mastering the art of generating income streams through innovative mobile applications and software as a service (SaaS) platforms. Whether you're a novice looking to break into the tech industry or an entrepreneur seeking to expand your portfolio, this book offers a roadmap tailored to maximize your success. Begin your journey with a solid foundation in understanding passive income and the pivotal role technology plays in ...

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

For more than two decades, the rhythm of online information discovery has been dictated almost entirely by the search engine. The familiar dance of ranking for blue links has defined digital marketing strategy, with SEO experts focusing on climbing those coveted rankings. But a revolution is underway. The very paradigm of presenting links as answers is being challenged by AI systems that offer direct synthesis and conversation. Welcome to the Age of AI Answers – Where Being Visible Means Being in the Response, Not Just the Results Large Language Models (LLMs) like ChatGPT, Google's Gemini...

If you could swap your life for a better one, which would you choose? On the outskirts of Rainbow Town, there is an old, abandoned house. They say that if you send a letter detailing your misfortunes there, you could receive a ticket. If you bring this ticket to the house on the first day of the...

In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

A leading economic historian traces the evolution of American capitalism from the colonial era to the present—and argues that we’ve reached a turning point that will define the era ahead. “The best one-volume history of American capitalism . . . It is impossible to understand the United...

When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems - and a call to action for investors who may fall victim to misinterpreting important signals. One of today's most respected names in finance, Mohamed El-Erian, puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business - because you haven’t given them a reason to. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.

This book, written by Michael R. Watson, covers a wide range of topics related to artificial intelligence (AI) and its impact on the job market, personal life, and society as a whole. Raised by military parents who served in the Air Force, Marines, and Navy, Michael has gained a unique perspective on the importance of adapting to change and being open to new opportunities throughout his life and career. After working in corporate HR and talent acquisition for over 20 years for companies such as Aerotek, Robert Half, Polycom, Western Digital, Workday, Rambus, and Gigamon, Michael made a ...

Attention millennials and Gen Zers! Are you feeling the pressure to conform to societal norms and expectations? Do you dream of breaking free from the shackles of societal pressure and achieve financial independence before 35? If so, let me introduce "Loud Budgeting: How to manage and invest as a young adult to become financially independent before 35!" 📚 This book is your lifeline to financial freedom and security! It provides a naked look into the financial realities of your generation, the influence of social media on spending habits, and the spine-chilling effect of FOMO. But worry ...

For Sage, fitting in with her new classmates is a matter of life or death. Literally. Dragged out of hiding after her parents are killed, Sage is forced to enroll in the Institution. There, she’ll learn to be a model citizen of Eprah. But model citizens are murderers. And when everyone is granted autonomy to be judge, jury, and executioner, it’s far too easy to wind up dead. To stay alive, Sage will have to convince everyone of her unwavering loyalty to Eprah — which means turning her back on everything she’s ever believed. If you enjoyed The Hunger Games and Divergent, you will ...

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

Saving and investing your money may seem difficult, but it's something that every teen should start doing as early as possible. This will discuss the basics of saving and investing your money and some tips to get you started. We will also provide resources to help you learn more about personal finance. So whether you're just starting out in the world of personal finance or looking for ways to improve your current strategy, read on for expert advice and tips! DOWNLOAD investing for teens to know: What are some things to consider before investing and How you started investing in this book you...

The AI-Proof Résumé: Get Noticed in the Age of Algorithms A practical guide to writing résumés that beat bots, impress recruiters, and land real interviews. Are you qualified but constantly ignored by online job applications? You’re not alone and the problem isn’t your experience. It’s that your résumé isn’t optimized for the Applicant Tracking Systems (ATS) that now control the first step of most hiring processes. In today’s digital job market, bots filter résumés before any human sees them. If yours isn’t structured, keyworded, and formatted just right, it won’t make...