Market Intelligence

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

Algo trading and strategy development is hard, no question. But, does it really have to be so hard? The answer is "NO!" - if you follow the right approach, and get the right advice. Enter Champion Algo Trader Kevin Davey, and his book "Algo Trading Cheat Codes." In this groundbreaking book, Kevin reveals results of his research over millions of strategy backtests. He provides 57 "cheat codes" - tips you can use to build algo strategies faster and with more confidence. Some of the questions answered in this book: Is algo trading getting harder, and if so, what specific things can you do to ...

Financial Freedom and Becoming a Millionaire Using Artificial Intelligence. Why You Can't Afford to Miss This Book Comprehensive and Updated: Authored by Benjamin Stone, this guide provides you with the most current and comprehensive information on ChatGPT, updated for GPT-4. From Novice to Pro: Whether you're a beginner in the world of AI, a nonfiction author, or a seasoned expert, this blueprint is designed to take your skills and income to the next level. Skyrocket Your Productivity: Learn how to harness the power of ChatGPT to complete projects at unprecedented speeds, whether you're ...

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space. Equip yourself with the knowledge and skills to harness the power of AI, drive traffic, increase conversions, and achieve online financial success.

Discover the future of social media marketing with "AI for Social Media Marketing in 2024: An In-Depth Guide". This groundbreaking book dives deep into the transformative power of Artificial Intelligence and its anticipated impact on the landscape of social media marketing. Explore how AI is set to supercharge your marketing efforts, offering unmatched precision, personalization, and performance. From content creation and curation to predictive analytics and performance measurement, AI is revolutionizing the way businesses connect with their audience. This comprehensive guide will introduce...

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO.

Introducing the definitive guide to understanding the revolutionary world of AI and its impact on the world of business: "AI and Business". Written by a team of experts, this insightful and eye-opening ebook explores the ways in which artificial intelligence is transforming the business landscape, from sales and marketing to employee engagement and supply chain management. In "AI and Business", you'll discover the diverse applications of AI in today's businesses, and how its powerful capabilities are being harnessed to streamline processes, improve analysis, and drive innovation. With a ...

Angela Bishop, a leader in global finance, battles with Freyja, the very AI she trained to match her talents, for dominance of the global financial world. Discover the electrifying new thriller where artificial intelligence and human ambition collide in a battle for supremacy over the global financial system. In the high-stakes world of financial wizardry, Angela Bishop has unleashed a force beyond her control: Freyja, an AI with a mind of her own. Crafted to dominate the investment game, she’s become self-aware—and she’s not playing by the rules anymore. Beautiful, brilliant, and ...

In the World War II era, Geoffrey Pyke was described as one of the world's great minds - to rank alongside Einstein. Pyke was an inventor, adventurer, polymath, and unlikely hero of both world wars. He earned a fortune on the stock market, founded an influential pre-school, wrote a bestseller, and came up with the idea for the US and Canadian Special Forces. Henry Hemming is the first reporter to sift through this extraordinary new information and finally tell Pyke's astonishing story in full: his brilliance, his flaws, and his life of adventures, ideas, and secrets.

ChatGPT Mastery: 12 Books in 1 is a comprehensive guide that encapsulates the breadth and depth of using ChatGPT across a range of professional contexts. This book empowers you with the knowledge to unlock the capabilities of ChatGPT, providing an unmatched competitive edge in your field.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

This book has explored the many ways in which writers can use AI to assist with the writing process. From generating ideas and refining language to editing and proofreading, AI can be a valuable resource for writers looking to improve the efficiency and accuracy of their writing. We've examined the various AI tools and resources that are available to writers, and we've provided tips for choosing the right tools and resources for your needs, as well as strategies for maximizing the effectiveness and efficiency of AI in your writing. In addition, we've offered writing prompts and exercises to...

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.