
Aesthetic Intelligence
How to Boost It and Use It in Business and Beyond
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Compra ahora por $18.89
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Narrado por:
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Vivienne Leheny
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De:
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Pauline Brown
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
©2019 Pauline Brown (P)2019 HarperAudioListeners also enjoyed...




















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If you are aesthetically intelligent and attuned, this book WILL help you understand and better articulate your own unique skill set and inspire you to elevate your aesthetic self, professionally and privately.
If you’re a CEO and want to improve or keep your job, read this book! If you’re a brilliant aesthete or creator and want to take a CEO’s job, then read this book!
If you need more explanation than this book on how to be creative and have taste, take an art class and go luxury goods shopping. You aren’t ready for this book.
Simply. Brilliant.
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Great perspective
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Boot scoot boogie
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Couldn’t finish
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Voice of the reader lacked vocal range. Sounded like I was being read to by Apple's Siri.
Not bad...
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Of the 35 books I’ve listened to since the pandemic of 2020, this one tops the list. I can also see this book becoming one of the greatest business book contributions for the remaining decade. I think it is just that good.
Sincerely,
Breuk Iversen
8grape.com
This book perfectly fills in the holes.
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Good from time to time
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expected more
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Best branding book on the plant!
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Insightful & Thought Provoking
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