Health Marketing

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research...

Wander through a bustling flea market and revel in the eclectic booths with Audible Sleep narrator John Stamos.

In the intricate and evolving world of healthcare, the need for effective branding has never been more pronounced. "The Art of Healthcare Branding: A Guide for Strategic Planners" is an essential primer for advertising agencies and strategic planners looking to navigate the unique and challenging landscape of healthcare, pharma, and life sciences branding. This introduction delves into the nuances of healthcare branding, offering a brief step-by-step approach to operating as a strategic palnner in this lucrative yet complex market. From establishing a robust brand identity to crafting a ...

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

“This book was seminal in my life. I wouldn’t be living the life I’m living if it didn’t find me.”—Matthew McConaughey Ten ancient scrolls reveal priceless wisdom for changing your life in this evergreen classic with more than five million copies in print. A timeless fable with...

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar...

This best-selling audiobook is packed with detailed information on housing, feeding, and fencing dairy goats. It’s been the trusted resource on the topic for farmers and homesteaders since it was originally published in 1975, and the new edition—completely updated and redesigned—makes Storey’s Guide to Raising Dairy Goats more comprehensive and accessible than ever.

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

NOW AVAILABLE THE NEW HANDBOOK ABOUT HOW TO USE NEUROSCIENTIFIC PSYCHOLOGY IN MARKETING The human mind evolves at a rapid pace, which is why we wanted to publish this book on Psychology and related topics for all those who see in the science of thought, feelings and behaviors a way to expand and apply their knowledge profitably. And because the different disciplines are broad and branching, they are part of each individual's self-esteem, which is the most relevant factor to mental health, personal fulfillment, and happiness. This manual includes several chapters that illustrate, define, and...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book...

Access Denied for Reasons of National Security details how Mark and Cathy survived to globally release pertinent facts on mind control and healing from it. This testament to the strength of the human spirit and power of love details the otherwise suppressed healing methods Mark taught Cathy to reclaim control over her own mind and life. Now, people all over the world are applying this healing information to themselves, and are reportedly healing from varying levels of trauma, abuse, PTSD, torture, and control.

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

Discover the beneficial techniques of fermentation for a healthier gut! In Fermented Foods for Gut Health, we will take you through the simple fermentation process, its benefits to your body. With the scare of not using some form of antibacterial soap, sanitizers or pasteurized foods and dairy products, we are killing off not only the bad bacteria which is harmful to our bodies, but the good bacteria that is to our bodies for attaining optimum health too. It is a trend today to pay for expensive probiotic pills on eating huge amounts of yogurt to replace the good bacteria that are destroyed...

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all. Does food with a brand name really taste better? Do you hate brussels sprouts because your...

Discover the comprehensive guide to starting and thriving in your own Montessori-based home child care business with our latest eBook, "Child Care at Home: Your Complete Guide to Montessori-Based Home Child Care." This empowering and informative resource takes you on an exciting journey, unlocking your potential to transform your home into a thriving Montessori-based child care environment. "Child Care at Home" provides an in-depth understanding of the Montessori philosophy, delivering step-by-step guidance on setting up your Montessori home-based environment. From legal considerations and ...

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.