Health Marketing

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research...

Wander through a bustling flea market and revel in the eclectic booths with Audible Sleep narrator John Stamos.

“This book was seminal in my life. I wouldn’t be living the life I’m living if it didn’t find me.”—Matthew McConaughey Ten ancient scrolls reveal priceless wisdom for changing your life in this evergreen classic with more than five million copies in print. A timeless fable with...

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Our health is one of the most important things we have in life, and for many, keeping off extra pounds and fat is a challenge. There are numerous diets and fads available for everyone to try, but most people fail to achieve their desired weight. Those who have some success often put the weight right back on after the diet has ended. That’s not the case with those who have accepted the keto diet as a lifestyle. Anyone can be successful on this diet, and by adopting a lifelong approach to healthy eating, they can maintain their body weight and keep off extra, unwanted fat.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

This program is read by the authors. Raj Patel, the New York Times bestselling author of The Value of Nothing, teams up with physician, activist, and co-founder of the Do No Harm Coalition Rupa Marya to reveal the links between health and structural injustices--and to offer a new deep medicine...

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

Award-winning investigative journalist and contributing Wired editor Scott Carney leads listeners on a breathtaking journey through the macabre underworld of the global body bazaar, where organs, bones, and even live people are bought and sold on The Red Market. The Red Market sheds a blazing new light on the disturbing, billion-dollar business of trading in human body parts, bodies, and child trafficking, raising issues and exposing corruptions almost too bizarre and shocking to imagine.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Discover the beneficial techniques of fermentation for a healthier gut! In Fermented Foods for Gut Health, we will take you through the simple fermentation process, its benefits to your body. With the scare of not using some form of antibacterial soap, sanitizers or pasteurized foods and dairy products, we are killing off not only the bad bacteria which is harmful to our bodies, but the good bacteria that is to our bodies for attaining optimum health too. It is a trend today to pay for expensive probiotic pills on eating huge amounts of yogurt to replace the good bacteria that are destroyed...

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

The American health-care system is failing us. It is a frustratingly complex, opaque, and unaffordable system that results in suboptimal care and a deterioration of the welfare of the majority of American families. The experience of the past few decades and the recent ravaging pandemic has shown us that doing more of the same is not going to deliver us from this dilemma. But there is hope. There is a way to create a more accessible, consumer-friendly, safer, and affordable system of care for all of us.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

The Mediterranean diet is a time-tested and proven way to improve your overall health. Not only does this diet overload your taste buds with some of the tastiest foods in the world, it’s also one of the most sustainable ways to lose weight, decrease inflammation, and live a healthier life.

NEW YORK TIMES BESTSELLER From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health...