Health Marketing

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research...

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

Wander through a bustling flea market and revel in the eclectic booths with Audible Sleep narrator John Stamos.

“This book was seminal in my life. I wouldn’t be living the life I’m living if it didn’t find me.”—Matthew McConaughey Ten ancient scrolls reveal priceless wisdom for changing your life in this evergreen classic with more than five million copies in print. A timeless fable with...

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of? The “hidden brain” is Shankar...

Award-winning investigative journalist and contributing Wired editor Scott Carney leads listeners on a breathtaking journey through the macabre underworld of the global body bazaar, where organs, bones, and even live people are bought and sold on The Red Market. The Red Market sheds a blazing new light on the disturbing, billion-dollar business of trading in human body parts, bodies, and child trafficking, raising issues and exposing corruptions almost too bizarre and shocking to imagine.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book...

While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

In the intricate and evolving world of healthcare, the need for effective branding has never been more pronounced. "The Art of Healthcare Branding: A Guide for Strategic Planners" is an essential primer for advertising agencies and strategic planners looking to navigate the unique and challenging landscape of healthcare, pharma, and life sciences branding. This introduction delves into the nuances of healthcare branding, offering a brief step-by-step approach to operating as a strategic palnner in this lucrative yet complex market. From establishing a robust brand identity to crafting a ...

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all. Does food with a brand name really taste better? Do you hate brussels sprouts because your...

Dr. Tamara Patzer is the creator of the So X Theory and So X Code. This is the very first sacred activation book created prior to the So X Theory and So X Code book series. It is insight into what would become the So X Theory and the So X Theory code: So. Allow. Evermore. Second Edition. You already have the answers. It’s time to trust them. Your intuition is the sacred voice of your soul—calm, quiet, and always right. But in a noisy, logical world, it’s easy to override that inner knowing with fear, doubt, and distraction. In this life-changing book, Dr. Tamara Patzer, spiritual ...

Access Denied for Reasons of National Security details how Mark and Cathy survived to globally release pertinent facts on mind control and healing from it. This testament to the strength of the human spirit and power of love details the otherwise suppressed healing methods Mark taught Cathy to reclaim control over her own mind and life. Now, people all over the world are applying this healing information to themselves, and are reportedly healing from varying levels of trauma, abuse, PTSD, torture, and control.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

NEW YORK TIMES BESTSELLER From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health...