Modern Business Marketing

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

Most landscapers “lose on price” because their customers don’t understand why they’re different. Worse, they waste hundreds of hours a year chasing and trying to sell to bad fit customers...feeling like they have to take on every customer who calls while they wait for referrals because their marketing isn’t working the way they want it to. But it doesn’t have to be this way.

Stop gambling on sports cards and start building a real, profitable business—even if you're starting with just $100.Are you tired of overpaying for hyped players, watching your collection lose value, and wondering how others are consistently making money in the sports card market? The truth is, most hobbyists unknowingly lose money by falling into the same traps: making emotional buys, ignoring hidden fees, and chasing the latest hot rookie without a real plan. Sports Cards to Profit 2026 is the definitive, no-fluff playbook designed to turn your passion into a profitable side hustle. ...

I wish I knew then what I know now. Famous last words. Seven years invested, saddled with a ton of debt, and loads of personal stress, with sadness, I closed my failing yoga studio at the end of 2015. But I found light at the end of the tunnel. I turned around a disastrous situation from all the lessons learned. Now I pass my knowledge on to you. Save thousands of dollars, jump ahead of your competition, and thoroughly understand the business of yoga before you begin.

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a...

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

La IA puede analizar datos a gran escala, pero la intuición, la estrategia y la creatividad humanas siguen siendo irremplazables. En lugar de temer a la IA, aprende a aprovechar su poder como tu mejor aliada. Marketing Digital en la Era de la Inteligencia Artificial te mostrará cómo integrar la IA en tu trabajo y mantenerte a la cabeza en un sector en constante cambio.

Are you tired of hearing that poetry is a "hobby," not a career? In QUIT YOUR DAY JOB: The Modern Poet, veteran performer and entrepreneur [Your Name] smashes the myth of the starving artist. Drawing on thirty years of experience on the New York stage and a self-made "mini-empire" in Times Square, he reveals the exact blueprint for turning your poetry into a sustainable, high-income business. This isn't a book about waiting for a publishing house to "discover" you. This is about taking the wheel of your own career. You will learn how to: Launch Fast: Go from a stack of journals to a ...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today—the untold story of how we fell in love with luxury, and why we're falling out of love again. Conspicuous takes listeners inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Hermès evolved from exclusive ateliers into global empires—and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.

This is a book about selling more, by saying less. When our weeks are filled with more attention confetti than focus, simplicity is a gift. But the thing is, simple isn’t easy. Which is why every framework and phrase in this book is designed to teach you a single, specific, and wildly practical skill that will define your next decade of enterprise sales: How to craft short soundbites that stick.

What if the secret to dominating your market lay in battlefield tactics? In Never Outmatched, entrepreneur and marketing executive Lee Pepper reveals a radical, battle-tested approach to business marketing inspired by military strategies of Ceasar, Von Clausewitz, Patton, Napoleon, Joan of Arc and others. Drawing on his eight years as an Army Armor Officer—tasked with maneuvering tanks and heavy armor for maximum effect—and over twenty-five years as a C-level executive, Pepper transforms military strategy into actionable insights for today’s business leaders.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Featuring an exclusive interview with the author, "America's poet laureate of capital" (The Los Angeles Times) When it comes to markets, the first deadly sin is greed. In Panic!, #1 bestselling author Michael Lewis has chosen several pieces of brilliant journalism to illuminate the most violent...

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

Are you an action-oriented achiever who wants a powerful, easy-to-follow roadmap to generate more sales and improve your bottom line? Sadly, most entrepreneurs and their companies are performing well below their potential. It’s not due to lack of great products or services - it’s due to poor strategy. The Marketing & Business Growth Playbook will help you attract your ideal market, optimize your lead and sales process for higher conversions, and effectively scale your business.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.