Great Storytelling Business

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

"This exceptional audio offers many useful tips while it motivates listeners to make a difference in the world by improving the way they think, write, and speak." — AudioFile Magazine Five Stars teaches listeners how to master the art of persuasion - written and read by the bestselling author...

How did a B-movie actor become one of history's most excellent communicators? Ronald Reagan wasn't supposed to change the world. He was a Hollywood actor known for playing "the Gipper," dismissed by critics as too simple, too old, too inexperienced. But Reagan understood something most politicians never learn: people don't want to be impressed—they want to be understood. Communicate Like Reagan takes you inside the moments that reveal the secret of Reagan's power: The 1964 speech that launched a political revolution with stories instead of statistics "There you go again" - how four ...

Discover successful strategies for building stronger business relationships, transforming your career and delighting your customers through the power of relatable stories.

Use storytelling to influence people and move them to action. Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling for Dummies can help you do this - and more.

This book will provide you everything that you need to learn about how you can deliver a great TED-style talk and capture your target audience. TED Talk is one of the most popular forms of public speaking today, thanks to its stimulating way of delivering short lectures. With this book, you will learn how you can make your lectures become as life-changing as your favorite TED Talks and make sure that you hit your goals when delivering your ideas that are worth spreading.

As marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion....Yet we tend to overlook the single most powerful method of them all: STORIES. Simply put, our brains are wired to pay attention to a good story - whether it’s a movie, a book, a bedtime fairytale, or a piece of marketing content.

Storytelling in business works. It enhances memory, enthusiasm, and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre.

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations.