Storytelling Selling

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

Stories sell because they let people rehearse a purchase in their imagination before committing in real life. When a narrative shows a character like us struggling with a problem like ours, and a guide like your brand offering a believable path forward, buying becomes the natural next scene rather than a pressured decision.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.

Introducing The Art of Storytelling, an essential guide for anyone looking to hone their writing skills and craft compelling stories that leave a lasting impact. Whether you're a seasoned writer or just starting out, this book is packed with valuable insights and practical tips that will help you take your storytelling to the next level. Chapter by chapter, you'll learn how to build a strong foundation for your story, create vivid settings that transport your reader to another world, and develop characters that feel real and engaging. You'll explore different perspectives and techniques for...

Why I don't care about "delivering value" anymore… I get more sales from my newsletter by sharing simple everyday stories & lessons then connecting them to my offers… Plus I don’t have to waste hours on time-consuming content that gives away all my secrets for free… Instead, now I can reserve them for buyers who actually implement my advice. So if you’re a coach, consultant, or legitimate expert… Who wants a simple, fast, and scalable way to monetize your newsletter or email list… Without having to worry about “creating goodwill”... Or offending anyone by *GASP* actually ...

Every business today is in the content business, whether it realizes it or not. A decade ago, advertisements screamed their message at the world, but now, customers are more sophisticated. They don’t want to be shouted at; they want to be engaged, informed, and entertained. Content marketing, when done right, offers a way to weave persuasion seamlessly into storytelling, creating a bond with the reader while gently guiding them toward a purchase.

Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of a story that is ignored and we are ready for more. In The Art of Storytelling, John Walsh talks through the steps to presenting a compelling story, outlining the strategies that helped him move from stutterer to storyteller as he fulfilled his calling of becoming a preacher.

Discover the Secret to Selling High-Ticket Services with Ease If traditional sales tactics aren’t working with your affluent clients, you’re not alone. High-net-worth individuals don’t respond to pressure, logic, or hard pitches—they buy into status, trust, and emotion. That’s where Velvet Rope StorySelling comes in. In Velvet Rope StorySelling: How to Captivate, Influence, and Sell the Dream to Affluent Clients, you’ll discover how to transform your sales process into an irresistible narrative that affluent clients can’t ignore. This isn’t just about telling stories—...

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds...

Creative writing is not a talent you’re either born with or not—it is a craft that can be built, sharpened, and mastered through deliberate practice. The stories we remember—the ones that live inside us for years—were not accidental. They were engineered with emotional resonance, intentional structure, and a storyteller who understood how to guide the reader’s imagination without ever letting them see the strings.

Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

How To Write And Tell Magical Stories that Connect, Persuade And Sell Your Products And Yourself ● How To Choose Your Best Stories ● Scheduling Is Very Important ● How Classic Stories Can Help You ● How Your Point Of View Can Change Your Life ● What Is Your Story? ● What’s The Kuleshov Effect (And How Can you Use It) ● The Secret Storytelling Power That Unleashes Your Subconscious Mind ● What Is Your Body Language Saying ● Stories, Symbols, And Straight Talk In Your Life ● Stories, Fairy Tales, And Metaphors ● The Mutual Storytelling Technique In The Hidden Power Of ...

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

A guide to crafting unforgettable, attention-grabbing business communications – from speeches and letters to business plans - using stories from the world's top business leaders. The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.