Engineering Entrepreneurship

WALL STREET JOURNAL BESTSELLER From Michael Dell, renowned founder and chief executive of one of America’s largest technology companies, the inside story of the battles that defined him as a leader In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the...

Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious. Today, Google is a global icon that regularly...

Did you ever want to start 3D printing but think it might be too difficult to learn? Do you feel that the subject matter is overly technical and possibly out of reach? Or do you believe that it would be just too complicated to even get started? We know the struggle very well and understand how you feel. In this book, we will help you to overcome all of these obstacles and more. Not only do we offer a brief history of how 3D printing came to be, we will help guide all prospective hobbyist on how to get started from scratch.

Curious about AI, but unsure how it works? Want to tap into the lucrative potential of this rapidly advancing technology? Unlock the immense potential of AI with this transformative book! Welcome to Fundamentals of Artificial Intelligence & Large Language Models, the second in a series of books crafted to help you join a movement toward a more financially fruitful future.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life, “one of the year’s most relevant and revelatory business...

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

Longlisted for the Porchlight Business Book Award for Current Events & Public Affairs Longlisted for the Non-Obvious Book Award 2025 A Next Big Idea Book Club March 2025 Must-Read An urgent and illuminating perspective that offers a window into how the most pernicious aspects of the venture...

The AI Mastery 3-in-1 Collection is your roadmap to go from experimenting with AI to building a cash-generating machine powered by automation, precision, and creativity. Whether you’re brand new or already using ChatGPT, this collection bridges the gap between potential and profit.

Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. From Breakthrough to Blockbuster focuses on both the companies themselves and the broader biotech ecosystem that supports them.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling...

Are you an engineer looking for more freedom, income, or opportunity? Whether you’re a seasoned pro, a recent graduate, or a skilled student, this practical guide shows you how to turn your engineering skills into real income through freelance platforms and direct clients. From building a powerful profile to delivering permit-ready drawings, technical reports, or CAD files — this book gives you the exact roadmap to succeed as a freelance engineer in today's digital economy. Inside, you’ll learn how to: Identify engineering services you can sell online Create high-converting profiles ...

Ideal for beginners, intermediates, freelancers, and small-business owners who value results now—not someday. No fluff. No recycled blog posts. No get-rich-quick nonsense—just a toolkit you’ll actually use.

Applying the dozens of lessons and practical advice will save you the time, energy, and cost of learning them the way I did—the long way and the hard way. Adopting these principles early in your business career will significantly improve your chances of success and move you ahead of your peers who are not as well informed.

Do you have a nagging fear that your work isn’t truly important? Or that your potential greatness will wither, unrealized? Most people never feel purpose in their work. They never bring their full energy to a meaningful mission. Purpose and intensity are Elon Musk’s superpowers. He chooses...

The never-before-told inside story of the rebuilding of the World Trade Center — an epic tale of business, politics, and engineering by the man who spent two decades working to make it happen After the terrorist attacks of 9/11 destroyed the World Trade Center, New Yorkers and Americans faced...

Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies...

“Mr. Ridley’s best and most important work to date…there is something profoundly democratic and egalitarian—even anti-elitist—in this bottom-up approach: Everyone can have a role in bringing about change.” —Wall Street Journal The New York Times bestselling author of The Rational...