Design Theory

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

The creative process for designing a playful structure applicable to a board game, video game, gamified system, gamification, edutainment, and art games, among others. PLAYFUL STRUCTURE - A GAME DESIGN METHODOLOGY By applying the five essential elements of playful structure (satisfying desires and needs, a progression system, a scalable challenge, objectives, and a reward system), it is possible to analyze a game mechanism, solve gameplay problems, and make a product more likely to appeal to and retain people. The methodology can be applied to video games, board games, role-playing games, ...

If you are a beginner or seasoned professional in Information Technology this book explains the syntax and semantics of data model design. Models, Metaphor and Meaning looks at data modeling for information systems from the perspective of information theory, linguistics and semiotics in order to explain how models convey meaning. The book starts with a critique of William Kent’s classic Data and Reality and builds on contemporary themes in psycho-linguistics regarding metaphor as a key to our conceptual thinking. The book reviews Shannon’s Information Theory and analyzes the differences...

Is color choice overriding in your illustrations? Are you unable to create eye-catching, balanced compositions to hold audiences' attention? Then Color Mastery is what you have been waiting for. Here is a book that will break down the apparently daunting world of color theory into concrete, actionable steps for the graphic illustrator. Imagine what it would be like to have the power to evoke emotions, to control where a viewer looks, and to create beauty with color alone. This book will take you through the fundamentals of color theory and give you clear, concise examples and exercises to ...

When and how did the universe begin? Why are we here? What is the nature of reality? Is the apparent “grand design” of our universe evidence of a benevolent creator who set things in motion—or does science offer another explanation? In The Grand Design, Stephen Hawking and Leonard Mlodinow present the most illuminating scientific thinking about these and other abiding mysteries of the universe, in nontechnical language marked by brilliance and simplicity.

Don’t read this book if you’re looking for an affirmation of the sales status quo. Roff-Marsh argues that the marketplace has changed dramatically since the evolution of the standard sales model and that radical change is being forced on organizations—like it or not! Here are just some of the radical changes that Roff-Marsh advocates (and sacred cows he slays) in this comprehensive and impeccably-argued treatise. Salespeople should be inside, not in the field. Engineers should perform necessary field sales activities. Revenue should be the responsibility of Operations, not Sales. ...

Machine learning systems are both complex and unique. Complex because they consist of many different components and involve many different stakeholders. Unique because they're data dependent, with data varying wildly from one use case to the next. In this book, you'll learn a holistic approach to designing ML systems that are reliable, scalable, maintainable, and adaptive to changing environments and business requirements. Author Chip Huyen, cofounder of Claypot AI, considers each design decision in the context of how it can help your system as a whole achieve its objectives.

Unlock the power of ChatGPT and DALL·E to create passive income and live on your terms. Whether you're looking to earn extra money, achieve financial independence, or explore new opportunities, this guide shows you how to succeed, even with no prior AI experience.

Analyzing the political and banking history of the United Kingdom, the United States, Canada, Mexico, and Brazil through several centuries, Fragile by Design demonstrates that chronic banking crises and scarce credit are not accidents due to unforeseen circumstances. Rather, these fluctuations result from the complex bargains made between politicians, bankers, bank shareholders, depositors, debtors, and taxpayers.

Timeless Foundations: Exploring the Classical Principles of Architecture takes readers on a journey through the enduring language of design that has shaped civilization for more than two thousand years. From the temples of ancient Greece to the domes of modern capitols, classical architecture has influenced how societies build, how cultures express their values, and how beauty is defined in stone, marble, and concrete. This engaging and accessible book traces the origins, development, and survival of classical principles across history. You will discover the harmony and proportion behind ...

Still Feeling Anxious, Wired, and Exhausted? The Problem Isn’t You—It’s Your Nervous System You’ve checked every box—meditation, supplements, mindset hacks— …but the fatigue, tension, and emotional rollercoaster keep coming back. You’re not broken. Your nervous system is simply dysregulated—and it can be gently reset. ✨ Imagine this instead... You wake up rested—not bracing for the day. Your digestion flows. Your breath softens. You feel calm, present, and finally at home in your body. Welcome to Vagus Nerve Made Easy: A gentle, science-backed guide offers a simple yet...

A bold new leadership guide for navigating uncertainty, complexity, and change. Your plan collapsed. The market shifted. Your team wants answers—and the old playbook is useless. Welcome to the dark. Designing in the Dark equips leaders, entrepreneurs, and changemakers to move forward when the path disappears. Drawing on cutting-edge neuroscience, complexity leadership theory, and real-world cross-sector experience, David S. Morgan offers a new operating system for those leading in the fog of uncertainty. This book won’t hand you a rigid plan. It offers something more powerful: A way to ...

Unlock the secrets of effective teaching and learning with Understanding Robert M. Gagné: A Complete Guide to the Nine Events of Learning Theory and Instructional Design. This comprehensive guide delves into the groundbreaking work of Robert M. Gagné, the pioneer of modern instructional design whose ideas have shaped education, corporate training, and adult learning worldwide. From the foundational principles of Gagné’s learning theory to his famous Nine Events of Instruction and Five Types of Learning outcomes, this book offers educators, trainers, and instructional designers a step-...

Unlock the transformative power of color and space with the captivating eBook, "Color Theory and Space Planning." Dive into an essential guide for designers, architects, and anyone eager to understand how the harmonious balance of color and space can elevate an environment from ordinary to extraordinary. Start with the fundamental principles in "Introduction to Color and Space in Design," where a solid foundation is laid for mastering the art of color theory and the science of space planning. Discover the profound "Psychology of Color," exploring the emotional and cultural dimensions that ...

Nathan Coppedge has been hailed as one of the top three theorists of perpetual motion, the others being Isaac Newton and Albert Einstein. This is the long-awaited print form of Nathan's designs, including all variations of the first eleven concepts Nathan thought up. Also included are the 'early failures,' 'perpetual motion oddities', and 'apparatures' or mobile building concepts.

Seeing the Whole: Understanding Gestalt Theory and Its Lasting Impact explores one of psychology’s most influential schools of thought and its continuing relevance in today’s world. Gestalt Theory revolutionized the way we understand perception, learning, creativity, and design by introducing a simple but profound idea: the whole is greater than the sum of its parts. This engaging and comprehensive book traces the origins of Gestalt psychology, introduces its core principles of perception, and examines its lasting contributions to fields as diverse as education, therapy, problem solving...

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

The Greatest Show on Earth is a stunning counterattack on advocates of "Intelligent Design," explaining the evidence for evolution while exposing the absurdities of the creationist "argument". Dawkins sifts through rich layers of scientific evidence: from living examples of natural selection to clues in the fossil record; from natural clocks that mark the vast epochs wherein evolution ran its course to the intricacies of developing embryos; from plate tectonics to molecular genetics.

Naming Darwin's Black Box to the National Review's list of the 100 most important nonfiction works of the 20th century, George Gilder wrote that it "overthrows Darwin at the end of the 20th century in the same way that quantum theory overthrew Newton at the beginning". Discussing the book in the New Yorker in May 2005, H. Allen Orr said of Behe, "He is the most prominent of the small circle of scientists working on intelligent design, and his arguments are by far the best known."

¿Y si la IA pudiera ahorrarte tiempo y mejorar tus habilidades? ¡Descúbrelo en este libro! ¿Crees que la IA es solo para expertos en tecnología? Ya no. La colección guía práctica de IA simplifica la inteligencia artificial, desglosando conceptos complejos en pasos fáciles de entender, sin necesidad de programar. Tanto si buscas mejorar la productividad, automatizar tareas o explorar el potencial creativo de la IA, esta guía 2 en 1 te ofrece todo lo que necesitas para empezar a utilizar la IA y ChatGPT hoy mismo.