Design Theory

Don’t read this book if you’re looking for an affirmation of the sales status quo. Roff-Marsh argues that the marketplace has changed dramatically since the evolution of the standard sales model and that radical change is being forced on organizations—like it or not! Here are just some of the radical changes that Roff-Marsh advocates (and sacred cows he slays) in this comprehensive and impeccably-argued treatise. Salespeople should be inside, not in the field. Engineers should perform necessary field sales activities. Revenue should be the responsibility of Operations, not Sales. ...

Is color choice overriding in your illustrations? Are you unable to create eye-catching, balanced compositions to hold audiences' attention? Then Color Mastery is what you have been waiting for. Here is a book that will break down the apparently daunting world of color theory into concrete, actionable steps for the graphic illustrator. Imagine what it would be like to have the power to evoke emotions, to control where a viewer looks, and to create beauty with color alone. This book will take you through the fundamentals of color theory and give you clear, concise examples and exercises to ...

#1 NEW YORK TIMES BESTSELLER “A whirlwind tour of fundamental physics and cosmology.”—The Wall Street Journal “Fascinating . . . a wealth of ideas [that] leave us with a clearer understanding of modern physics in all its invigorating complexity.”—Los Angeles Times When and how...

Still Feeling Anxious, Wired, and Exhausted? The Problem Isn’t You—It’s Your Nervous System You’ve checked every box—meditation, supplements, mindset hacks— …but the fatigue, tension, and emotional rollercoaster keep coming back. You’re not broken. Your nervous system is simply dysregulated—and it can be gently reset. ✨ Imagine this instead... You wake up rested—not bracing for the day. Your digestion flows. Your breath softens. You feel calm, present, and finally at home in your body. Welcome to Vagus Nerve Made Easy: A gentle, science-backed guide offers a simple yet...

Discover the mesmerizing world of fractals with this captivating new eBook - The Beauty of Fractals! Get ready to embark on an eye-opening journey that uncovers the hidden brilliance and intricate patterns that govern our reality. From stunning displays in nature and art to breakthroughs in science and engineering, the influence of fractals is simply remarkable. Now, prepare to explore their endless wonders and master their mathematical intricacies with this comprehensive guide! With 20 enthralling chapters filled with rich content, The Beauty of Fractals starts by introducing the ...

Why do some lessons spark instant understanding while others leave learners overwhelmed and confused? Teachers explain carefully. Students read the material. Trainers deliver detailed presentations. Yet the knowledge refuses to stick. The reason is rarely intelligence or effort. The real culprit is something far less obvious: cognitive overload. The human mind is not built to absorb unlimited information at once. Working memory has strict limits. When instruction ignores those limits, learning slows, frustration rises, and even the most motivated students struggle to make sense of what they...

Gagné vs Other Learning Theories: Comparing His Framework to Bloom, Bruner, Bandura, Ausubel, and Constructivist Approaches is a clear and engaging guide to understanding how one of the most influential instructional design models fits within the broader landscape of educational psychology. For teachers, instructional designers, trainers, and anyone interested in how people learn, this book offers a comprehensive and accessible comparison of the major theories that shape modern educational practice. Robert Gagné’s structured approach remains one of the most widely used frameworks in ...

A philosophical map for the labyrinth of modern life, Become Who You Are reveals a radically new theory of mental health and “the opposite of depression.” Drawing from the insights of Friedrich Nietzsche, Marcus Aurelius, and Abraham Maslow, along with hundreds of scientific findings, each moment will challenge your intuitions and catalyze personal evolution. If you're ready to embark on a transformative journey of personal growth and self-actualization, this book will be your guide.

The Nine Events of Instruction: A Complete, Practical Guide to Gagné’s Most Important Contribution is a clear, detailed, and highly practical handbook for anyone who teaches, trains, coaches, or designs learning experiences. Built around Robert Gagné’s classic instructional model, this book explains each of the Nine Events with depth, clarity, and real world examples that show exactly how to put the framework into practice. From gaining attention and setting clear objectives to supporting retention and promoting transfer, each section offers concrete steps you can use immediately in ...

Embark on an electrifying journey through the invisible waves that connect our world with "Antenna Mastery," the definitive guide that propels you into the heart of modern communication technology. Whether you are a budding enthusiast with a curiosity for the airwaves or a seasoned professional aiming to hone your skills, this comprehensive tome will enlighten and challenge you in equal measure. Grasp the invisible—the book begins with a profound introduction to antenna design, setting the stage for an adventure that explores the evolution of this pivotal technology and its unparalleled ...

The Nature of Order Explained: Christopher Alexander’s Theory of Beauty, Centers, Wholeness, and Living Structure is a practical introduction to Christopher Alexander’s most ambitious ideas about design, form, and the built environment. Alexander’s later work is often admired, quoted, and misunderstood in equal measure. The language can be abstract, and the claims can seem unusually large. This book brings those ideas down to earth. It explains what Alexander means by centers, wholeness, living structure, and beauty, and shows how these ideas apply to buildings, streets, rooms, ...

Mastering Educational Goals: A Complete Guide to Benjamin Bloom’s Taxonomy and Teaching Theories is the definitive resource for educators, curriculum designers, and lifelong learners seeking to unlock the full potential of instructional planning and cognitive development. This comprehensive guide explores the origins, structure, and applications of Bloom’s Taxonomy—from its foundational cognitive, affective, and psychomotor domains to its modern-day revisions and classroom integration. Learn how to design meaningful learning objectives, differentiate instruction, and assess student ...

Once the breach is recognized, the architects emerge. In The Architects, myth, gnostic archetypes, and structural intelligence reveal the hidden patterns of collapse and the human stabilizers who hold systems together. Drawing on the wisdom of Enoch, Hermes, and Thoth, this book decodes the mechanisms of consciousness, the nervous system as temple, and the hidden teacher archetype. Through mythic storytelling and structural insight, readers repattern their inner map, learning to navigate collapse, perceive hidden systems, and recognize the unseen forces shaping their world.

Evolution--or the broader topic of origins--has enormous relevance to how we understand the Christian faith and how we interpret Scripture. Four Views on Creation, Evolution, and Intelligent Design presents the current "state of the conversation" about origins among evangelicals representing...

Unlock the power of ChatGPT and DALL·E to create passive income and live on your terms. Whether you're looking to earn extra money, achieve financial independence, or explore new opportunities, this guide shows you how to succeed, even with no prior AI experience.

Seeing the Whole: Understanding Gestalt Theory and Its Lasting Impact explores one of psychology’s most influential schools of thought and its continuing relevance in today’s world. Gestalt Theory revolutionized the way we understand perception, learning, creativity, and design by introducing a simple but profound idea: the whole is greater than the sum of its parts. This engaging and comprehensive book traces the origins of Gestalt psychology, introduces its core principles of perception, and examines its lasting contributions to fields as diverse as education, therapy, problem solving...

Unlock the secrets of effective teaching and learning with Understanding Robert M. Gagné: A Complete Guide to the Nine Events of Learning Theory and Instructional Design. This comprehensive guide delves into the groundbreaking work of Robert M. Gagné, the pioneer of modern instructional design whose ideas have shaped education, corporate training, and adult learning worldwide. From the foundational principles of Gagné’s learning theory to his famous Nine Events of Instruction and Five Types of Learning outcomes, this book offers educators, trainers, and instructional designers a step-...

The creative process for designing a playful structure applicable to a board game, video game, gamified system, gamification, edutainment, and art games, among others. PLAYFUL STRUCTURE - A GAME DESIGN METHODOLOGY By applying the five essential elements of playful structure (satisfying desires and needs, a progression system, a scalable challenge, objectives, and a reward system), it is possible to analyze a game mechanism, solve gameplay problems, and make a product more likely to appeal to and retain people. The methodology can be applied to video games, board games, role-playing games, ...

Step into an immersive journey that defies the conventional and celebrates creativity at every turn. "An Artist's Touch" is not just a book; it's a deeply engaging exploration of what it means to live and breathe art in all facets of our lives. Set your imagination ablaze with Chapter 1, "Embracing the Artist's Mindset," where creativity isn't an exception—it's a daily practice. Unlock methods to break through barriers and invite artistic play into your daily canvas, crafting a life touched by the artist's hand. As we delve deeper, "Foundations of Design Theory" unravels the secrets of ...

Unlock the transformative power of color and space with the captivating eBook, "Color Theory and Space Planning." Dive into an essential guide for designers, architects, and anyone eager to understand how the harmonious balance of color and space can elevate an environment from ordinary to extraordinary. Start with the fundamental principles in "Introduction to Color and Space in Design," where a solid foundation is laid for mastering the art of color theory and the science of space planning. Discover the profound "Psychology of Color," exploring the emotional and cultural dimensions that ...