Customer Insights
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Great book! Every business owner has to read
- By Melena Cider on 07-14-21
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 11-12-19
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- By: Harvard Business Review
- Narrated by: Christopher Grove, Janet Metzger
- Length: 2 hrs and 56 mins
- Unabridged
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.
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Practical
- By NKATHA on 04-08-21
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- Narrated by: Christopher Grove, Janet Metzger
- Series: HBR Insights Series
- Length: 2 hrs and 56 mins
- Release date: 09-22-20
- Language: English
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly....
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Working Backwards
- Insights, Stories, and Secrets from Inside Amazon
- By: Colin Bryar, Bill Carr
- Narrated by: Bill Carr, Colin Bryar, Robert Petkoff
- Length: 10 hrs and 41 mins
- Unabridged
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Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.
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Look elsewhere to learn about Amazon.
- By JPLFC2002 on 03-19-21
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Working Backwards
- Insights, Stories, and Secrets from Inside Amazon
- Narrated by: Bill Carr, Colin Bryar, Robert Petkoff
- Length: 10 hrs and 41 mins
- Release date: 02-09-21
- Language: English
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Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two longtime, top-level Amazon executives....
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The Customer Service Representative's Compendium
- 50 Essential Insights for Exceptional Customer Interactions
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 3 hrs and 6 mins
- Unabridged
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**Unleash Excellence at Every Interaction with 'The Customer Service Representative's Compendium'** Step into the realm of unparalleled customer service mastery with "The Customer Service Representative's Compendium," your ultimate guide to transforming every customer interaction into a moment of magic. In a world where expectations soar, this comprehensive eBook is the quintessential resource for those on the front lines of service excellence, whether faced with the challenge of de-escalating tension or the opportunity to craft unforgettable experiences. Embark on a journey through the Art...
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The Customer Service Representative's Compendium
- 50 Essential Insights for Exceptional Customer Interactions
- Narrated by: Virtual Voice
- Length: 3 hrs and 6 mins
- Release date: 04-20-24
- Language: English
- **Unleash Excellence at Every Interaction with 'The Customer Service Representative's Compendium'** Step into the realm of unparalleled customer ...
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- By: Bernd Schmitt
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Unabridged
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Release date: 05-01-12
- Language: English
- Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness....
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Navigating Next
- Insights and Strategies for Leading the Charge in a Disruptive Market
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 7 hrs and 23 mins
- Unabridged
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***"Navigating Next"*** – Dive into the Uncharted Waters of Business Innovation and Transformation Are you ready to propel your business into the future? "Navigating Next" is the quintessential guide that takes you on a deep plunge into the vast ocean of market trends, agile methodologies, and disruptive innovation. This game-changing eBook is a lighthouse for those steering through the unpredictable seas of the modern business landscape, offering clear, actionable insights to help you sail ahead of the competition. **Chapter 1** invites you to unravel the mysteries of market trends, ...
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Navigating Next
- Insights and Strategies for Leading the Charge in a Disruptive Market
- Narrated by: Virtual Voice
- Length: 7 hrs and 23 mins
- Release date: 04-21-24
- Language: English
- ***"Navigating Next"*** – Dive into the Uncharted Waters of Business Innovation and Transformation Are you ready to propel your business into the...
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 02-15-22
- Language: English
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- By: Anthony Milia
- Narrated by: Logan Foster
- Length: 5 hrs and 11 mins
- Unabridged
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.
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Marketing Magnifier
- More Insight. More Measurable Growth. More Customers
- Narrated by: Logan Foster
- Length: 5 hrs and 11 mins
- Release date: 03-16-23
- Language: English
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There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page....
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Expansion Endeavors
- Practical Strategies and Insights for Growing and Thriving in the Role-Playing Game Industry
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 4 hrs and 22 mins
- Unabridged
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Welcome to the exciting world of "Expansion Endeavors," your definitive guide to scaling and optimizing your hobby store in the ever-evolving market of role-playing games (RPG). This game-changing resource is laden with priceless insights, built to equip you with unmatched strategy and understanding to expedite your entrepreneurial journey. Dive into the intricate intricacies of RPG market comprehension, assessing your prospects and risks, and identifying unique niches to carve a niche that is solely yours. Across the sections, key strategies unravel, holding your hand as you learn how to ...
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Expansion Endeavors
- Practical Strategies and Insights for Growing and Thriving in the Role-Playing Game Industry
- Narrated by: Virtual Voice
- Length: 4 hrs and 22 mins
- Release date: 04-21-24
- Language: English
- Welcome to the exciting world of "Expansion Endeavors," your definitive guide to scaling and optimizing your hobby store in the ever-evolving ...
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Harnessing AI for Business Development and Sales
- By: Rick Spair
- Narrated by: Virtual Voice
- Length: 4 hrs and 48 mins
- Unabridged
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In an era defined by rapid technological advancements, businesses are increasingly turning to Artificial Intelligence (AI) to drive growth, innovation, and competitive advantage. From automating routine tasks to providing deep insights into customer behavior, AI has the potential to transform every aspect of business development and sales. However, the journey to integrating AI effectively into business processes is fraught with challenges, requiring a comprehensive understanding of AI technologies, strategic planning, and a commitment to ethical practices. This book, "Harnessing AI for ...
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Harnessing AI for Business Development and Sales
- Narrated by: Virtual Voice
- Length: 4 hrs and 48 mins
- Release date: 05-22-24
- Language: English
- In an era defined by rapid technological advancements, businesses are increasingly turning to Artificial Intelligence (AI) to drive growth, ...
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Echoes of Excellence: Crafting Success Through Customer Voices
- Customer Conjuring’s: The Art of Magical Market Insights
- By: Tom Brooks
- Narrated by: Virtual Voice
- Length: 53 mins
- Unabridged
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"Echoes of Excellence" is a reflective and insightful exploration into the essence of excellence, both as a concept and a practical attainment in various facets of life. The book delves into the foundational attributes that foster excellence, drawing on historical examples, personal anecdotes, and a broad spectrum of disciplines including science, art, and philosophy. It proposes that excellence is not merely an end goal but a continuous journey characterized by growth, learning, and the persistent pursuit of quality. The narrative begins by examining the historical context of excellence, ...
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Echoes of Excellence: Crafting Success Through Customer Voices
- Customer Conjuring’s: The Art of Magical Market Insights
- Narrated by: Virtual Voice
- Length: 53 mins
- Release date: 04-17-24
- Language: English
- "Echoes of Excellence" is a reflective and insightful exploration into the essence of excellence, both as a concept and a practical attainment in ...
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UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- By: Ron Kaufman
- Narrated by: Adam Danoff
- Length: 5 hrs and 45 mins
- Unabridged
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These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service and what you must avoid (Chapter 13: The Infinite Absurdity Awards).
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UP! Your Service New Insights
- True Stories of Winners and Losers in the Quest for Superior Service
- Narrated by: Adam Danoff
- Length: 5 hrs and 45 mins
- Release date: 11-04-15
- Language: English
- These are true stories of winners and losers in the quest for superior service. Who wins? Who loses? It's up to you! Benchmark the best service innovations....
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