Customer Insights

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable...

This program includes a preface read by the authors. Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two...

Customer Service Success, The 6 Keys To Deliver A World-Class Experience, offers you new solutions to the age-old challenges that you face in your business every day…How do you keep your customers happy so that they never leave you? How do you get your clients excited to come back to your businesses time and time again? How do you create raving fan customers that will tell all of their friends, family and colleagues that they must to do business with you? This book will answer all of these questions for you and more in a simple, easy-to-follow format that is entertaining and educational. ...

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39...

¿Por qué, aun cuando las empresas tienen toda la intención de ser una empresa de servicio y brindar experiencias a sus clientes, no lo logran? ¿Qué pasa cuando el empleado de una empresa tuvo un mal día personal y el Servicio a Clientes de dicha empresa está en manos de ese empleado? Además, ¿por qué, aun cuando los empleados toman cursos de Servicio a Clientes, siguen las empresas careciendo de este servicio? El hecho de que un empleado sea amable con los clientes no significa que la empresa está llevando una experiencia a sus clientes. Tener empleados o colaboradores que sean ...

This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a...

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success! 

How would your company act if every customer were your mom? How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you...

Transform messy marketing data into confident, high-ROI business strategies using intuitive predictive analytics. If you are tired of relying on broken A/B tests and flawed attribution models, this empowering audio experience provides a smarter framework for navigating modern market uncertainty...

Stop drowning in vague business strategy and start building profitable product roadmaps that actually win markets. Perfect for an energizing morning commute, this empowering audio guide helps frustrated tech leaders bridge the gap between lofty executive visions and daily agile execution. Turn...

In 2019 direct payments to farmers, known as farm subsidies, reached a record level of $22,447,200,000 and in 2020 it will set a new record exceeding $38 billion. Farming in the U.S. is not headed for a dip in the road; it’s not headed for a ditch; it’s headed for a cliff. And what will also be carried over that cliff is our environment and most directly, our watersheds and drinking water. Can anything be done? To begin, we should understand what and who got us into this policy nightmare. The University of Illinois had researched U.S. grain standards to drive higher quality and increase...

Are you ready to transform your quilting hobby into a thriving business? There is no need to look any further! This book is your vital guide to getting started with your quilting business, whether you want to offer longarm quilting services, create custom masterpieces, or grow your present one. Discover the tools and resources you need, learn to construct a memorable brand, create a compelling portfolio, and set competitive prices for your services. Unleash your marketing prowess, build strong customer relationships, and streamline your corporate procedures. Explore chapters on expanding ...

Most marketing fails for one simple reason: businesses talk, but they do not listen. Audience X-Ray Vision shows marketers, entrepreneurs, and business owners how to uncover what their audience actually wants, needs, and responds to, using modern AI tools and strategic listening techniques. Instead of guessing topics, chasing trends, or copying competitors, this book teaches readers how to see clearly into customer behavior and build content that converts. This practical guide introduces a structured approach to audience intelligence, combining data-driven analysis with real-world marketing...

There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.