Customer Growth

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...

Introducing "The Handyman's Blueprint" – the ultimate guide for aspiring and seasoned handymen who want to take their skills and business acumen to new heights. This comprehensive eBook covers everything you need to know to become a successful handyman, providing you with a roadmap for starting, running, and growing your business. Don't be just another handyman – instead, set yourself apart from the competition with the help of our 36 informative and practical chapters, each focused on a critical aspect of the handyman profession. Learn how to identify your niche, create a unique ...

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction. Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions, customers are faced with an array of...

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!

Unlock the transformative power of AI and propel your business into the future—even if you're new to AI! Are you hesitant about integrating AI into your business, unsure of the right tools, or worried about staying competitive? This guide addresses your concerns, offering clear, actionable steps to harness AI's potential without disruption.

Every business lives and dies by its ability to guide customers through a journey—from the first time they encounter your brand to the moment they hand over their money, and long after the purchase is complete. The customer journey is not a straight line; it is a winding path filled with hesitations, emotions, and moments of decision. If you can master this path, you hold the keys to exponential growth and lasting customer loyalty.

An MBA-level toolkit in hours, not years. Business today moves fast — global, digital, and competitive. Traditional MBAs are valuable, but not everyone has the time or resources for two years of study. What professionals need instead is clarity, structure, and practical tools they can use immediately. The 500-Minute MBA is the capstone of Mohammed Hamed Ahmed Soliman’s acclaimed Mini-MBA Series. It brings together everything from the earlier books and expands your learning into 60 advanced, case-driven lessons across six key areas: Leadership & Coaching – Emotional intelligence, ...

Transform Your Business with AI—No Technical Skills Required Are you spending hours every week on repetitive tasks that could be automated? Struggling to respond to customer inquiries fast enough? Watching competitors who seem to operate more efficiently while you're stuck doing everything manually? The solution isn't hiring more staff or working longer hours—it's using artificial intelligence to work smarter. The AI Revolution Is Here, and Your Business Can't Afford to Wait While you're debating whether AI is right for your business, smart entrepreneurs are already using tools like ...

Stop Chasing New Customers When Your Existing Ones Are Ready to Buy More Every day, customers walk away from your business with money still in their pockets that they would happily spend with you. Whether you run a restaurant, consulting firm, retail store, auto repair shop, or any other customer-facing business, you're missing enormous revenue opportunities with people who already trust you and have already opened their wallets. Why This Book Changes Everything Most business owners focus 90% of their energy on finding new customers while completely ignoring the easiest path to business ...

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

Do you feel as though you’re doing everything right to provide for your family but sense a growing distance between you and those you love the most? According to entrepreneur Louis Upkins, you may be doing all the right things, but in the wrong order. Using a simple customer service principle, you can learn how to be just as successful at home as you are at work. Fulfill your calling as a parent and spouse by doing what you do so well at work.

In 'AI-Driven Customer Service Revolution' readers will discover the transformative potential of AI technologies like ChatGPT in reshaping customer interactions. This book provides invaluable insights through real-world case studies that demonstrate successful implementations across various industries. Business leaders will learn practical strategies to enhance user experiences, improve operational efficiency, and reduce costs. With actionable takeaways and expert commentary, this book is a must-read for any professional looking to stay ahead in the evolving landscape of customer service. ...

Stop Waiting for the Phone to Ring – Start Building a Predictable Pipeline of Qualified Customers Are you tired of the feast-or-famine cycle that keeps your service business on an exhausting roller coaster? This practical guide shows you exactly how to generate steady leads year-round without expensive advertising or complex marketing systems. Written Specifically for Service Business Owners Who: Run contracting, consulting, professional services, or local service companies Depend on referrals and word-of-mouth but need more consistent lead flow Don't have time for complicated marketing ...