Customer Growth

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

In this book, you'll discover the road map to financial salvation with proven steps to make your business more proficient, productive, and profitable. You'll learn how to unlock the proper mindset for success, practice compounding habits, and set authentic goals. You'll also gain insight into building a positive workplace culture, deciphering core values, and recruiting a team of high-achievers. Plus, you'll learn how to set up systems and processes for increased efficiency, establish consistent cash flow, and create a raving fan base.

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

The last Instagram marketing guide you will ever buy. Every single growth hack you need to know in order to get 20,000-plus relevant followers fast - and then convert them into loyal customers.

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Do you feel as though you’re doing everything right to provide for your family but sense a growing distance between you and those you love the most? According to entrepreneur Louis Upkins, you may be doing all the right things, but in the wrong order. Using a simple customer service principle, you can learn how to be just as successful at home as you are at work. Fulfill your calling as a parent and spouse by doing what you do so well at work.

It's not just about the number of followers but the quality. Because followers don't pay the bills, customers do Like Most People, We Started With Zero Followers, No Budget And I Just Used My iPhone (And The Free Instagram App) But very quickly I discovered some very specific strategies and techniques that we used to explode our account with new followers. It was crazy and exciting to see our tribe grow every single day. Unlike most of our other marketing efforts, it was seriously easy (and fun too). Our followers quickly signed up to our e-mail list, bought our products and as our ...

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth. Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine. Drawing from research and real-world success stories, Doyle Oldfield outlines actionable strategies to enhance your organization’s "Trust Equity™" and convert it into increased sales and stronger client relationships.

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

Experience the ultimate revolution in the retail and gaming industry with the all-new eBook - "Tech Empowered." This master guide invites you to dive into the digital age and take your first step in boosting your hobby store's success. In this illuminating journey, "Tech Empowered" emphasizes embracing the digital revolution, capturing the essence of various technological impacts within the retail sector and gaming industries. Walkthrough an in-depth look at the tech-savvy hobby store, where it provides an insightful assessment of your store's technological landscape, identifying valuable ...