Creative Industry Business

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that has become, in under a decade, the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott.

Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.

The Music Business Has Completely Changed. It’s Time You Take Control Of It. This Is The Book That Will Show You How. Inside… Music's Legends Show You How To… * Write Your Best Song with Pop Songwriting Superstar Diane Warren * Record and Mix Your Best Sounding Record with Bob Clearmountain * Master a Hit Record with Bob Ludwig * Plus tons of killer business, marketing and PR strategies that can help you today! The Press & Media Reviews Are Coming In... From ASCAP… What if you could talk one-on-one with some of the greatest names in music today, like Grammy winning ASCAP songwriter ...

Figuring out how to make a living from your creative work poses unique challenges and obstacles. From choosing the right business model to building a brand, from managing your time to scaling up your production—starting your own creative business often means doing it all yourself. Enter The Creative Business Handbook by Alicia Puig and Ekaterina Popova, the dynamic duo behind Create! Magazine. With its conversational tone and accessible advice, this handbook lays an essential foundation for anyone wanting to earn a living with their art—no fancy business degree required!

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

Dr. Zeev Neuwirth wrote Reframing Healthcare for leaders and organizations interested in understanding what the disrupters in healthcare are doing and, more to the point, for those who want to be the disrupters rather than the disrupted. This audiobook is a step-by-step guide for leadership teams that are intent on improving healthcare at an accelerated pace. It’s written for healthcare organizations that wish to thrive in a customer-centric, community-oriented, value-based healthcare system.

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching listeners how to use these principles to achieve success in their own lives.

These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra five per cent of sales growth, The Automatic Customer will be your secret weapon.

An essential guide on how to build and run a creative business from ten of the world's most inspiring entrepreneurs, including multi-Grammy winner Nile Rodgers, culinary legend Ruthie Rodgers, and Emmy-winning producer of The Crown, Andy Harries. Their stories, actionable advice, and recommendations will help your business thrive and fuel your life potential.

Best-selling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson. Precision is the key to everything. It is an integral, unchallenged and essential component of our modern social, mercantile, scientific, mechanical and intellectual landscapes. The items we value in our daily lives - a camera, a phone, a computer, a bicycle, a car, a dishwasher perhaps - all sport components that fit together with precision and operate with near perfection....

It’s the business of saving lives. Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women - chemists, physiologists, medical and clinical researchers, engineers - who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines. You’ll witness the day-to-day labors, victories and defeats of the dedicated professionals who are waging a war against the diseases that still plague mankind.

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching listeners how to use these principles to achieve success in their own lives.

Buckle up and get ready for a raw, unfiltered ride as Josh Goodman goes from being a guy who couldn't get a drink in a busy bar to building a multimillion-dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce. Travel with Goodman to Ireland, where he spent a week driving around the entire country to secure his first business partners—who eventually tried to put him out of business. Then, visit northern Austria and discover how he landed the deal that brought his business back to life.

“Business” doesn’t have to be a dirty word in the creative sector. It is by harnessing business that creative people empower themselves to bring their full creative vision to life. Business is the servant, not the master, of bringing creativity into the world. The Creative Entrepreneur focuses on the stories of high-profile creative leaders, with these vital voices showing that creators are also entrepreneurs, who harness business to achieve success.

Best-selling author Dr. Ernesto Martinez offers a step-by-step guide on the best and the most successful ideas to start your own business. He asks the question: what can you do now to increase your income? His answer is that a new labor market is forming in this global workplace, brimming with opportunities for those willing to act now and be bold! This basket of opportunities is creating new businesses and industries. Technology is making it easy to integrate workers from around the world. The changes we are seeing are happening exponentially faster than in the past, and people who are not...

This is a quick down-and-dirty, get-you-on-the-street, forget-any-fears, put-money-in-your-pocket start-up guide to selling copiers. You don’t need the complete history and working theory of the printing industry, the evolution of duplicating machines, etc. The information contained within shows you how to create relationships. This skill alone improves every aspect of life. This publication’s intent is to quickly show you how easy it is to help businesses and people by educating them on solutions to improve efficiency and appear more professional.

Monetization—the word has got a new meaning today. In these difficult times, people are trying to monetize just about anything and everything. Some are hitting the jackpot, achieving multiple monetization streams on a single product they have. While others are just wasting away, not quite able to come to grips with the concept of monetization. Here is an audiobook that tells you how you go about monetizing things. How you can add to your income by putting in minimal effort, and ensuring that that income keeps on flowing into your bank account.

Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox - the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity.