Creative Industries

In 1902, Morris and Rose Michtom invented the Teddy Bear in the back room of their Brooklyn candy store. Together they launched the Ideal Toy Corporation, joining a set of other poor, first-generation Jewish toymakers. Playmakers reveals how the toy industry created the idealized American childhood: an enchanted world, full of wild creatures and eternal struggles between good and evil, with endless realms of fantasy and beauty.

Brought to you by Penguin. In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a...

The New York Times bestseller, from leading innovation expert Alec Ross, a “fascinating vision” (Forbes) of what’s next for the world and how to navigate the changes the future will bring. While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled...

Are you a student or current entertainment professional who wants to discover how others succeeded in the entertainment business? Creating a Career in Entertainment presents real-life examples of how to build a behind-the-scenes career.

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course. Mark Pincus has been at the forefront of each...

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale...

The Music Business Has Completely Changed. It’s Time You Take Control Of It. This Is The Book That Will Show You How. Inside… Music's Legends Show You How To… * Write Your Best Song with Pop Songwriting Superstar Diane Warren * Record and Mix Your Best Sounding Record with Bob Clearmountain * Master a Hit Record with Bob Ludwig * Plus tons of killer business, marketing and PR strategies that can help you today! The Press & Media Reviews Are Coming In... From ASCAP… What if you could talk one-on-one with some of the greatest names in music today, like Grammy winning ASCAP songwriter ...

In a book that “sets a new standard in economic history” (Tim Harford, author of The Undercover Economist), acclaimed economic historian Victoria Bateman tells the story of how women made the world rich How many female entrepreneurs, economic revolutionaries, merchants, and industrialists...

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep...

Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.

"A dauntingly ambitious, obsessively researched" (Los Angeles Times) global history of music that reveals how songs have shifted societies and sparked revolutions. Histories of music overwhelmingly suppress stories of the outsiders and rebels who created musical revolutions and instead celebrate...

An astonishing and astonishingly entertaining behind-the-curtain history of Hollywood s transformation over the past five decades as seen through the agency at the heart of it all, from the #1 bestselling co-author of Live from New York and Those Guys Have All the Fun. In 1975, five young...

AI Hitmaker Blueprint How to Create Industry-Quality Songs Using Suno and AI Tools by Joyce Licorish What if you could turn your song ideas into fully produced, radio-ready tracks without a studio, band, or big budget? What if songs that have been sitting in your notebook for years could finally be heard? That’s exactly what happened in my own family. At 89, my father had written songs decades ago—back in his 20s, 30s, and 40s. Songs he never had the chance to record. Songs he never heard come to life. Within one week, using AI tools like Suno, we produced 16 fully realized songs, plus ...

Dr. Zeev Neuwirth wrote Reframing Healthcare for leaders and organizations interested in understanding what the disrupters in healthcare are doing and, more to the point, for those who want to be the disrupters rather than the disrupted. This audiobook is a step-by-step guide for leadership teams that are intent on improving healthcare at an accelerated pace. It’s written for healthcare organizations that wish to thrive in a customer-centric, community-oriented, value-based healthcare system.

The US healthcare system desperately needs radical reform to rein in costs, reduce harm, expand access, and become customer centric...Imagine what real change in our healthcare system would mean for you, the economy, and our future. Real change requires disruptive innovation. As citizens, employers, entrepreneurs, healthcare workers, elected officials, and patients, it is time for us to drive the change. Authors Aaron Fausz and Terry Howell explain how we can disrupt, dismantle, and rebuild.

NATIONAL BESTSELLER From the founder of Anastasia Beverly Hills - an immigrant who built a global cosmetics brand from nothing - an inspiring memoir about believing in yourself and chasing what brings you joy An esthetician and single mother with no connections, Anastasia Soare risked her life...

Look out for Johnson’s new book, Wonderland, on sale November 15, 2016. From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores the...

This book digs through the rotten undergrowth which fertilises the mental health industry. The level of failure and deceit is hard to believe. The diagnoses we use are more akin to astrological than medical constructs. We have no medical tests and despite apparent innovations in drugs and therapy, five decades of research has shown no improvement in outcomes from treatment and instead an increase in the numbers categorised as severely mentally ill. Worse, we have convinced the population that they are experiencing pandemics of mental disorders, leading us to fear our ordinary emotions and ...

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of...

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.