Creative Industries

With an introduction read by the author himself, Mark Pincus, and acclaimed narrator Fred Sanders, comes an unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford...

In 1902, Morris and Rose Michtom invented the Teddy Bear in the back room of their Brooklyn candy store. Together they launched the Ideal Toy Corporation, joining a set of other poor, first-generation Jewish toymakers. Playmakers reveals how the toy industry created the idealized American childhood: an enchanted world, full of wild creatures and eternal struggles between good and evil, with endless realms of fantasy and beauty.

A four-thousand-year history of music that reveals how songs have shifted societies and sparked revolutions. “A dauntingly ambitious, obsessively researched labor of cultural provocation.” ―Los Angeles Times Histories of music overwhelmingly suppress stories of the outsiders and rebels who...

The New York Times bestseller, from leading innovation expert Alec Ross, a “fascinating vision” (Forbes) of what’s next for the world and how to navigate the changes the future will bring. While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled...

American taxpayers spend $30 billion annually funding biomedical research, but over half of these studies can't be replicated due to poor experimental design, improper methods, and sloppy statistics. Bad science doesn't just hold back medical progress, it can sign the equivalent of a death sentence for terminal patients. In Rigor Mortis, Richard Harris explores these urgent issues with vivid anecdotes, personal stories, and interviews with the top biomedical researchers. We need to fix our dysfunctional biomedical system - before it's too late.

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale...

AI Hitmaker Blueprint How to Create Industry-Quality Songs Using Suno and AI Tools by Joyce Licorish What if you could turn your song ideas into fully produced, radio-ready tracks without a studio, band, or big budget? What if songs that have been sitting in your notebook for years could finally be heard? That’s exactly what happened in my own family. At 89, my father had written songs decades ago—back in his 20s, 30s, and 40s. Songs he never had the chance to record. Songs he never heard come to life. Within one week, using AI tools like Suno, we produced 16 fully realized songs, plus ...

An astonishing—and astonishingly entertaining—behind-the-curtain history of Hollywood’s transformation over the past five decades as seen through the agency at the heart of it all, from the #1 bestselling co-author of Live from New York and Those Guys Have All the Fun. In 1975, five young...

Washington Post's "10 Leadership Books to Watch for in 2019," Adam Grant's "19 New Leadership Books to Read in 2019," Inc.com's "10 Business Books You Need to Read in 2019," Business Insider's "14 Books Everyone Will Be Reading in 2019" This program includes a prologue and introduction read by...

The Music Business Has Completely Changed. It’s Time You Take Control Of It. This Is The Book That Will Show You How. Inside… Music's Legends Show You How To… * Write Your Best Song with Pop Songwriting Superstar Diane Warren * Record and Mix Your Best Sounding Record with Bob Clearmountain * Master a Hit Record with Bob Ludwig * Plus tons of killer business, marketing and PR strategies that can help you today! The Press & Media Reviews Are Coming In... From ASCAP… What if you could talk one-on-one with some of the greatest names in music today, like Grammy winning ASCAP songwriter ...

Look out for Johnson’s new book, Wonderland, on sale November 15, 2016. From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores the...

In his groundbreaking #1 bestseller Emotional Intelligence, Daniel Goleman revolutionized how we think about intelligence. Now, he reveals practical methods for using these inner resources to more readily enter an optimal state of high performance and satisfaction while avoiding burnout. There...

This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that has become, in under a decade, the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott.

What if the greatest competitive advantages for your business exist outside your industry? Most companies are taught to study competitors, follow best practices, and optimize what already exists. The problem is that this creates convergence. Businesses begin using the same strategies, similar positioning, identical pricing logic, and predictable marketing systems until entire industries become crowded with companies that look increasingly interchangeable. Marketing Outside the Box challenges this conventional approach by introducing a powerful framework for creating competitive advantage ...

Beautiful. Willful. Charming. Blunt. Grace Coddington’s extraordinary talent and fierce dedication to her work as creative director of Vogue have made her an international icon. Known through much of her career only to those behind the scenes, she might have remained fashion’s best-kept...

In a book that “sets a new standard in economic history” (Tim Harford, author of The Undercover Economist), acclaimed economic historian Victoria Bateman tells the story of how women made the world rich How many female entrepreneurs, economic revolutionaries, merchants, and industrialists...

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of...

Sales Frameworks: How to Build a Sales Machine That Transforms Your Business By Xavier Caldera Want to unlock the sales potential of your junk removal business and dominate your market? Sales Frameworks by Xavier Caldera offers a proven, step-by-step blueprint that the "big dogs" in the industry use to create powerful sales systems—but don’t want you to know. If you’re tired of struggling to generate leads, retain customers, or grow your sales, this book is your game-changer. Xavier Caldera has worked for and alongside some of the biggest names in the junk removal industry, developing...

In this practical, immediately actionable guide, Lucinda Halpern, who has represented New York Times bestsellers and brokered numerous deals with major publishers for over a decade, divulges what agents look for in authors and the shortcuts they use to get book deals but have never...