Corporate Marketing

No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.

Built around a full-length case study of Wal-Mart, Financial Modeling and Valuation shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a sophisticated financial model as done by professional Wall Street analysts. Step-by-step, you will construct a full scale financial model and valuation. When we ran this analysis in January of 2012, we estimated the stock was undervalued. Since the first run of the analysis, the stock has increased 35 percent.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

LOOKING FOR PROFITABLE OPPORTUNITIE$ IN CORPORATE LAW? NEED TO IDENTIFY AND PREVENT CORPORATE RISK? WANT TO WIN A COURT CASE? GET GOOD GRADES IN SCHOOL? Corporate Law: Profit, Power, and Principles provides the answers you need! Corporate Law: Profits, Power and Principles exposes the origins and roles of (multinational) corporations in the (international) legal system. BENEFITS Corporate Law: Profits, Power and Principles gives you a competitive edge with insights, ideas, and a deep understanding of ALL aspects of corporate law! Best Bargain Book for Fortune hunters! BUY THIS BOOK TO START...

In his first book for a general audience, Mandelbrot, with co-author Richard L. Hudson, shows how the dominant way of thinking about the behavior of markets-a set of mathematical assumptions a century old and still learned by every MBA and financier in the world-simply does not work. As he did for the physical world in his classic The Fractal Geometry of Nature, Mandelbrot here uses fractal geometry to propose a new, more accurate way of describing market behavior.

While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.

In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.

Jim Simons is the greatest moneymaker in modern financial history. His record bests those of legendary investors, including Warren Buffett, George Soros and Ray Dalio. Yet Simons and his strategies are shrouded in mystery. The financial industry has long craved a look inside Simons's secretive hedge fund, Renaissance Technologies and veteran Wall Street Journal reporter Gregory Zuckerman delivers the goods.

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

Corporate Event Mastery guides overwhelmed internal corporate event professionals, offering a structured, strategic approach to event production. This book equips readers with the tools, insights, and processes needed to excel in their roles, deliver exceptional events, and demonstrate their value to their companies. The book delves into real-world challenges through exclusive interviews with experienced internal corporate event planners and decision-makers and showcases innovative strategies, systems, and processes to overcome them. By focusing on streamlining workflows, leveraging the ...

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Sheriff Jones Fontana loves his city more than anything… But with a looming empire on the border, promising complete subjugation, Estegrad’s freedom may not last long. Jones faces an impossible choice. Risk the survival of his city. Or its freedom. Will Estegrad survive? And will it ever be the same? The City at the Edge of Progress is a dystopian short story where freedom must be fought for, where underdogs rise against their oppressors, and honour and loyalty work hand in hand with a desire for liberty. A must-read for fans of dystopian speculative fiction and stories of resistance.

From Wall Street to Downing Street, the fantasy of an eventual 'return to normal' is still alive and well, nurtured by dangerously outdated theories. But the economic world as we know it - and the rules that govern it - are over. And few are prepared. Lawrence McDonald got a real-world education in market risk when, as a Lehman Brothers VP, he watched the firm ignore flashing warning signs before its collapse. Now, he unveils the predictive model he developed in the aftermath, outlining actionable trading ideas for a radically reshaped economy.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

Book Description INSIDER TRADING & MARKET MANIPULATION The Hidden World of Insider Trading, The Ethics of Greed, The Collapse of Integrity, Financial Scandals, Corporate Fraud & Wall Street Ethics What really happens in the shadows of Wall Street? Who profits from the secrets that can make or break fortunes overnight? And what does it mean for ordinary investors, professionals, and society at large? Insider Trading takes you on a gripping journey into the heart of financial misconduct, exposing the true stories, scandals, and systemic failures behind insider trading. Packed with real-life ...

There's the world wide web - the internet we all know that connects us via news, email, forums, shopping, and social media. Then there's the dark web - the parallel internet accessed by only a select few. Eileen Ormsby has spent the past five years exploring every corner of the dark web. She has shopped on darknet markets, contributed to forums, waited in red rooms, and been threatened by hitmen on murder-for-hire sites.

Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.

Understanding the rise of state capitalism and its threat to global free markets, The End of the Free Market details the growing phenomenon of state capitalism, a system in which governments drive local economies through ownership of market-dominant companies and large pools of excess capital, using them for political gain. This trend threatens America's competitive edge and the conduct of free markets everywhere.