Category Development

Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.

A 2023 Lambda Literary Award Finalist in Nonfiction An Electric Literature “Most Anticipated LGBTQ+ Book of 2022” Selection A love letter to the legendary Black and Latinx LGBTQ underground subculture, uncovering its abundant legacy and influence in popular culture. What is Ballroom? Not a...

Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.

Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).

It is very important to know the correct way to teach our children. This book is specially designed to teach the autistic children the way they learn. It can be useful for other children also. An important concept for our children to understand is categorization. This requires our children to recognise and differentiate objects before they can categorise the objects into different groups. This book has interesting characters Amy and her friends to connect well with our children. The main character Amy will introduce about various categories with her friends in an interesting way. Children ...

A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.

Embark on an illuminating journey into the remarkable world of superconductors with our intriguing new eBook, "Wired for Success." This compelling read offers an in-depth understanding of the science, history, and categories of superconductors. It explores the universe of superconductors from its early days to the current era of high-temperature superconductors. Expanding beyond the scientific realm, "Wired for Success" delves into the economic aspects of superconductors, providing insights into manufacturing costs and the fluctuations in superconductor economics. The dynamics of the ...

Are you looking for more Success in your career, business, or relationships? When you listen to this book, you are going to learn how to achieve Success not in a category 1, category 2, category 3, category 4, but at a category 5 Level! You are going to become the category 5 hurricane they name success! You are going to learn about the "successful speed" needed to climb the corporate ladder, grow your existing business, or start a new business. You are going to understand what "successful growth" is all about and how it becomes so massive it duplicates into new success.

هل طفلك وحيد وتخاف عليه من نسمة الهواء لكنّك تريده أن يتربى مثل بقيّة أقرانه ويُصبح شخصًا يمكن الاعتماد عليه؟ إذن ابدأ معه أسلوب التربية الصحيح في سنٍّ مبكرة...

هل تقع مهمة تحصيل العلامات الجيّدة على عاتق الطالب فقط؟ ما دور المعلِّم والمدرسة والوالدين في هذا الموضوع؟ هل يجب على الطالب أن يحبَّ المدرسة حتى يستطيع التعلّم...

هل تواجه صعوبات في التعامل مع أطفالك على اختلاف أعمارهم؟ هل تشعر للحظات بأنَّك لا تفهمهم ولا تعرف ما يريدون؟ هل لديك طالبٌ في صفّك لا يشارك في الأنشطة ولا تعرفه...