Business Fundamentals

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

This book is for anyone interested in becoming a Business Analyst or anyone interested in this field, individuals who want to make a career change or anyone with a Business Analysis background who want a more formal and industry-standard business analysis approach. At the end of the course, the readers will have a strong understanding of the role of a business analyst, structure of a project team, system development life cycle methodologies (SDLC), the importance of requirements gathering, different types of requirements, JAD sessions, role of a Business Analyst in JAD session, and how to ...

Blending the tactics he learned from America's elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and at life.

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other ...

The bar is set high for inventory control professionals - and well-ordered stock rooms and records are just the beginning. Beyond core tasks such as locating items, you've got to project future business needs, hold down costs, and fix supply chain problems. You need strategic and financial knowledge and the skills to manage many moving parts. Essentials of Inventory Management is the answer audiobook on which practitioners and students rely. It breaks down the job into easy concepts and concrete steps.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Extensively updated, the second edition of Fundamentals of Enterprise Risk Management examines the latest technologies, such as Riskonnect and High Tech Electronic Platform (HTEP), and helps listeners recognize both internal and external exposures, understand crucial concepts such as risk mapping and risk identification, and align risk opportunities with their organizations' business models.

Running a Small Business is hard work. There are no shortcuts. Your livelihood, as well as the livelihood of your employees, depends on the success or failure of your business. Every day brings new challenges and obstacles that you as a Small Business owner need to overcome. The goal of this book is not to help eliminate those financial headwinds, but rather to provide you with the foundational financial knowledge to help you understand their cause and how to work towards mitigating them. By having this foundational knowledge not only can you speak the lingo when it comes to finance, but ...

This eBook has been designed for business professionals needing a well-rounded introduction to Automated Intelligence and use cases for business professionals. In the book we provide both insight and demonstrations to get you started on your roadmap for business success using AI tools. Artificial intelligence (AI) refers to the simulation of human intelligence by software-coded heuristics. From a business application perspective this code is very prevalent in everything from cloud-based, enterprise applications to consumer apps and even embedded firmware. AI is being used today across ...

2025 Expanded Edition Your Ultimate Guide to Mastering Modern Cybersecurity 🔒 Do you want to dive into cybersecurity, from basic concepts to advanced strategies? Are you a developer, tech enthusiast, or IT specialist looking to elevate your skills and expertise to the next level? Interested in exploring data protection, securing networks, hacking strategies, and uncovering advanced cybersecurity insights? Authored by Shawn Walker, a seasoned expert in cybersecurity, this comprehensive handbook offers practical, real-world strategies to protect against the serious consequences of security...

2025 Edition. Business leaders must understand how to effectively leverage Generative AI within their companies in order to remain competitive. This book collection offers a fresh, timely viewpoint on this critical topic. Readers will gain foundational knowledge about AI and Generative algorithms while exploring both the potential benefits, risks and ethics involved. Guidance is provided on enhancing an organization's offerings, operating model and strategic direction while mitigating biases and negative consequences. The book collection lays out a comprehensive approach for businesses to ...

For close to three decades, Fundamentals of Project Management has helped managers tackle the complexities of the job. Succinct and easy to digest, this handbook simplifies concepts, answers questions, and helps tame the chaos that can erupt as projects move from planning to completion. The Sixth Edition of this trusted bestseller offers the practical guidelines and tools project managers have come to expect, along with new information explaining changes to the PMBOK® Guide, 7th Edition.

Most desk managers believe that printing out a foursquare or saying "no" to a salesperson on a proposed deal makes them a strong team member. In reality, what makes a great desk manager is the ability to be a rainmaker. If you've wondered what it takes to grow a dealership without all the fancy advertising and gimmicks and why your role as desk manager is critically important, this comprehensive pocket guide is for you.

A Clear Path to Business: The Easy Way to Understand Business is a practical guide for undergraduate students and beginners looking to build a solid foundation in business concepts. This book simplifies the complexities of business studies, providing clear and concise explanations of essential topics like management, marketing, and finance. It is designed to help you understand how businesses function and how different components work together to create value. Key terms and technical concepts are introduced in an accessible way, making them easy to understand and apply. You will explore ...

Learn how to analyze a company's financial reports and business, and you can make great returns by buying stocks below their true value. That's the way Warren Buffett made his $96.3 billion. It's the way Peter Lynch took the Fidelity Magellan fund from zero to hero—making a 29 percent annual return and increasing the value of each $1,000 invested in the fund on day one to $28,000 when he retired.

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen.

Curious about AI, but unsure how it works? Want to tap into the lucrative potential of this rapidly advancing technology? Unlock the immense potential of AI with this transformative book! Welcome to Fundamentals of Artificial Intelligence & Large Language Models, the second in a series of books crafted to help you join a movement toward a more financially fruitful future.

2025 Edition. The perfect guide to help non-technical business leaders understand the power of AI. Completely up to date with the latest advancements in generative AI. Part of the Byte-sized Learning AI series by Now Next Later AI, these books break down complex concepts into easily digestible pieces, providing you with a solid foundation in the fundamentals of AI. More Than a Book By purchasing this book, you will also be granted access to the AI Academy platform. There you can view course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other ...

In this groundbreaking book Scientology: The Fundamentals of Thought, you will embark on a remarkable journey, mastering the tools of life as you uncover the most important discovery you will ever make - the knowledge of you. Learn and immediately apply the fundamental processes and principles that define the primary architecture of how life works.