Building Products

Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI and GenAI powered products. Packed with smart strategies, actionable tools, and real-world examples, this book breaks down the complex world of AI agents and generative AI products into a playbook for driving innovation to help product leaders bridge the gap between niche AI and GenAI technologies and user pain points.

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

“This book helps teams that are pursuing backlog success to determine exactly how to build a cross functional, successful, and realistic backlog that delivers value, collects evidence, and updates the prioritization and the work being done in each Sprint, objectively and in a customer-centered way.” - Jeff Gothelf Many software teams describe desired product capabilities as a product backlog: a list of user stories. These stories capture who needs the work, what the work is, and why it’s needed. Too often teams expect a product owner to be the sole source of the backlog, but anyone ...

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Are you passionate about building thriving and inclusive communities? Do you want to make a positive impact on the lives of people around you? Look no further than "Community Development Frameworks: Building Thriving and Inclusive Communities." This comprehensive guide is specifically crafted for individuals actively involved in community development and planning, regardless of their level of experience. Whether you are a beginner or an expert in leading groups, this book offers practical insights and frameworks that can be readily applied to your own community development projects. The ...

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Unlock the secrets to financial freedom with "How to Build Seven Streams of Income: Achieving Financial Freedom Through Multiple Income Streams." Whether you’re stuck in a 9-to-5 grind, dreaming of financial independence, or simply want to secure your financial future, this book is your ultimate guide to creating wealth through diverse income streams. Imagine a life where money works for you, not the other way around. This isn't just another finance book; it's a blueprint for financial success. Dive into the wisdom of seasoned investors, successful entrepreneurs, and finance gurus who ...

Muchos equipos de software describen las funcionalidades deseadas del producto como un backlog de producto: una lista de historias de usuario. Estas historias captan quién necesita la funcionalidad, qué se espera de ella y por qué se necesita. Con frecuencia, los equipos esperan que el propietario de producto (Product Owner) sea la única persona que alimenta el backlog, pero cualquier persona podría (y debería) escribir historias de usuario. El Canvas de Product Backlog Building proporciona un proceso simple para desarrollar historias de usuario, comenzando con la descripción de las ...

Transform Your Stories. Transform Your Audience. What if your stories could do more than entertain? What if they could immerse, captivate, and inspire profound transformation? Transcending Narratives invites you to explore the powerful intersection of hypnotic techniques and storytelling, crafting performances that resonate across the senses and deeply engage the subconscious. Built on a year of dynamic exploration and insights from leading a hypnotic writers’ group, this guide provides step-by-step strategies to turn linear handwritten narratives into immersive multimodal performances. ...

"Creating and Marketing Your Brand" is part of the publications from The Insight Job Executive Coaching. It aims to an essential guidebook for aspiring entrepreneurs and business owners looking to establish a powerful and memorable brand. Offering a step-by-step approach, this book unravels the secrets of crafting a unique brand identity, ensuring it resonates with target audiences. From defining brand values and developing a captivating visual identity to creating compelling marketing strategies, this comprehensive resource equips readers with the tools needed to stand out in a crowded ...

Kubernetes has become the dominant container orchestrator, but many organizations that have recently adopted this system are still struggling to run actual production workloads. In this practical book, four software engineers from VMware bring their shared experiences running Kubernetes in production and provide insight on key challenges and best practices.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Ever been part of a really tough project? So tough that you had to eat a teammate? Unfortunately for an infamous group of pioneers, the effort to migrate to California reached those depths of project failure. Fortunately for us, we can use their story and other, historical examples to underscore the value of clear expectations. Whether it's a tragic journey west, the loss of a spacecraft (for the second time), or the creation of a chatbot that turned into one of the nastiest personas on the Internet, failed projects share a common trait; expectations could have been more clear. ‘MAP. ...

Ever wondered what It takes to transform an early-stage technology startup or nascent organization into an effective software product enterprise? The kind that attracts significant market traction, investment, and ultimately, valuation? It’s not all about genius or luck, but rather, focused execution of good practices over time. The trick is to iterate pragmatically on a path that continuously builds value and results while avoiding costly distractions. If you’re a technology or product leader in one of these firms, or considering a move into the startup world, you’ll find this book ...

Your high-ticket course is filmed and ready. But where will it live? The final technical hurdle of choosing a platform, uploading videos, and setting up payments can feel like a complex maze. This is where many creators get stuck, leaving their finished course to gather dust on their hard drive. What if you could build and launch your entire online school in a single afternoon, without writing any code? Building Your Online School is Day 12 of your 30-day challenge, and it demystifies the process of launching your course. This book provides two clear, step-by-step workflows for publishing ...

Hypnotic Writing Lab: Mastering the Art of Building Trust and Connection Through Overt and Covert Hypnotic Narratives Unlock the true power of your words. Hypnotic Writing Lab: Mastering the Art of Building Trust and Connection Through Overt and Covert Hypnotic Narratives reveals how to craft stories that don’t just captivate—but connect on a deep, transformative level. This is more than a book of writing exercises. It’s an invitation to master the art of influence, persuasion, and emotional resonance through the subtle power of hypnotic storytelling. In this lab, you’ll learn how ...

Informed by the real-life fallout of the U.S. economy and devastation caused by multiple hurricanes along the southern coast, In the Shadow of Evil tells a modern day story involving the exposure of a building rebound scam. Amidst the layers of unethical practices, supply shortages, and excess murders, a top Louisiana homicide detective loses his heart to a charitable contractor while uncovering a secret about his tragic past.

Leaders on projects should be the chief people officers (CPO) of their teams. This position does a less physical work and more mentoring of others doing the work. In fact, while most entry level positions execute work, senior leaders lead, organize, and build teams. This book is about building remarkable teams that build remarkable projects. To do this, you must have three key things: a multiplier leader, a strong team, and a strenuous performance target, goal, or milestone. With these three in place, any team can win! This book will help you become the team builder you were designed to be....

Unlock the transformative potential of nonviolent activism and become a catalyst for positive social change with this comprehensive training manual. Rooted in the principles and legacy of Dr. Martin Luther King Jr., this guide empowers individuals to embrace the powerful philosophy of Kingian Nonviolence and create a more just and compassionate world. Prepare for action by understanding the importance of education, research, and strategic planning in driving effective nonviolent campaigns. Gain insights into successful coalition building and advocacy efforts while embracing the values of ...