Building Athletes

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

Is your young athlete struggling with confidence, focus, or fear of failure? Building Mental Strength for Young Athletes is a powerful 30-day audio challenge that gives kids the mindset tools they need to thrive—both on and off the field.

Believe and be unshakable. The Director of West Point’s Performance Psychology Program shares the secrets of mental toughness and self-belief in this new definitive guide to mastering confidence, the key to performance in any field. “Studying confidence with Dr. Zinsser helped me win two...

Inside this essential coaching blueprint, you'll discover a treasure trove of actionable strategies designed to ignite that winning fire in every player. Learn how to: Forge the bedrock of mental toughness: Implement a coach's blueprint for developing advanced cognitive appraisal, elite emotional regulation, unwavering behavioral persistence, and superior self-efficacy in your team. Cultivate an indomitable growth mindset: Equip your players to embrace challenges, learn from setbacks, and relentlessly pursue improvement. Master composure under pressure: Provide practical solutions to help ...

SCIENTIFICALLY PROVEN RESULTS IN ONLY 10 MINUTES A DAY!!! Are you WORN OUT from the never-ending cycle of DISAPPOINTMENT, continuously trying different fitness programs, only to be met with the SOUL-CRUSHING FRUSTATION of minimal results? Or pouring COUNTLESS hours into the gym, lifting heavy weights, and seeing minimal results? Are you OVERWHELMED with the DEVASTATING SET-BACK of an INJURY, unable to pursue your fitness goals or achieve the BODY you desire? Discover a comprehensive ROADMAP to SCULPTING the PHYSIQUE you’ve always DREAMED of... with REAL MUSCLE GAINS FAST in ONLY 10 MINS a...

This New York Times bestselling guide from America's preeminent sports psychologist Bob Rotella — known as “the man behind Rory McIlroy’s Masters run” (Golf Monthly) and whose clients have won more than 75 major championships — reveals the mindset behind peak performance and mental...

The most important moment in youth sports happens in the car ride home —not on the field. As a sports parent, you know the feeling. Your child walks off the field quieter than usual, shoulders tight, and you want to help. But what should you say? Most parents don't realize that the invisible work —how you respond to failure, when you stay quiet, and what you reinforce in those small moments —shapes whether your child builds real confidence or carries pressure that follows them off the field. Raising An Athlete is not about developing professional players.

The most important moment in youth sports happens in the car ride home—not on the field. As a sports parent, you know the feeling. Your child walks off the field quieter than usual, shoulders tight, and you want to help. But what should you say? Most parents don't realize that the invisible...

Are you struggling to balance encouragement and pressure? Do you want effective ways to help your child handle stress, perform better, and enjoy sports? This guide offers actionable techniques to enhance your child's mental resilience and emotional well-being.

What separates young athletes who rise under pressure from those who shut down? It is not talent. It is not size. It is not luck. It is mental toughness. The Caveman’s Guide to Mental Toughness for Young Athletes delivers a powerful, age-appropriate introduction to mindset, resilience, confidence, and focus through a format kids actually enjoy. Using humor, storytelling, and memorable characters, this book turns complex sports psychology concepts into practical lessons young athletes can understand and apply immediately. At the center of the book are Ugg and Glard, two cavemen with very ...

Parents shape their young athletes' mental strength through everyday interactions, creating the foundation for both athletic success and life skills. This comprehensive guide gives parents the tools they need to build resilience, confidence, and mental toughness in their young athletes.

Read by the author. As an athlete, you train your body and mind to be ready for competition. But what about your soul? Lead with Faith, Play with Purpose is your guide to exercising your faith, with Andy Dooley as your trainer. As a professional athlete turned pastor--and a passionate leader...

Build unshakeable confidence with a proven system based on original research. Break free from crippling self-doubt, readjust your mindset, and step into confidence—no matter the situation. As Dr. Cindra Kamphoff knows from working as a top sports and performance psychologist to business...

A guide to self-mastery and other lessons based on the principles of Brazilian Jiu Jitsu, by the sport's greatest practitioner of all time. This program includes a foreword written by actor Tom Hardy and read by Mark Meadows. As a ten-time Brazilian jiu jitsu World Champion and a former MMA...

Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the...

Baseball is never just physical. For young players, the biggest battles often happen before the pitch is even thrown — in their thoughts, their confidence, and the pressure they carry onto the field. In The Mental Edge, veteran college coach and baseball mentor Walter Beede offers practical tools that help parents and coaches confidently support young players ages 8–15 in developing essential mental skills: confidence, focus, resilience, emotional control, and a lasting love for the game. Built around Coach Beede’s signature Fun Over Fear philosophy, this practical guide helps ...

Kingdom Sports Movement By Coach David Angeron What if sports were never meant to be just about wins, losses, championships, and statistics? What if the field, court, locker room, and weight room were actually mission fields designed to build leaders, shape character, and advance the Kingdom of God? In Kingdom Sports Movement, Coach David Angeron delivers a powerful and inspiring message to athletes, coaches, parents, and sports leaders who believe there is a greater purpose behind competition. Drawing from real-life experiences building athletic programs, mentoring athletes, and leading ...

Great players are remembered for their stats. True legends are remembered for their heart. This inspiring collection introduces young readers to 25 basketball icons who did more than win games. They showed grit under pressure, discipline through setbacks, and leadership when it mattered most. From backyard courts to championship arenas, these stories reveal what it really takes to rise to the top. Basketball Legends for Kids goes beyond highlights and trophies. Each chapter explores the journey behind the jersey, showing how determination, practice, teamwork, and resilience shaped some of ...

Train the Modern Athlete — Smarter. Youth sports have evolved. Today’s young athletes face more pressure, more competition, and more distractions than ever before. Talent alone isn’t enough. What separates confident competitors from frustrated players? Mindset. Structure. Smart development. Young Athlete Mindset Training is a practical guide for coaches and parents who want to build confident, resilient athletes using proven sports psychology principles combined with modern tools like AI and performance data. Inside, you’ll learn how to: ✔ Build real confidence through measurable ...

What If You Could Compete at a High Level — Without Losing Your Faith or Your Identity? Youth sports today are intense. Packed schedules. Pressure to perform. Family stress. Burnout before adulthood. And somewhere along the way… faith gets pushed aside. It doesn’t have to be that way. This Is More Than a Devotional. The Christian Athlete Playbook is a full-season, Bible-based training system that helps young athletes build: Unshakable faith Real mental toughness Championship-level character Calm confidence under pressure Built from real coaching experience and proven performance ...