Automotive Training

Assumptive selling is about knowing everyone is a buyer… and knowing that the first time you believe someone is not, you’ll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What’s more, is that if you do take charge, if you are direct, and if you provide the right guidance, they’ll want to buy from you!

Anyone that has been a service manager knows the job is incredibly stressful. I discovered that I could manage my stress level and generate amazing net profit by always keeping a finger on the pulse of the drive-through. You can turn your service lane into a profitable, minimally stressful environment you can be proud of, and "Gold Standard Service Advisors" are the key to it all.

“Nothing happens until somebody sells something.” This is a quote attributed to many successful leaders from Henry Ford to Peter Drucker; and it’s a quote that should drive the priorities of your business. This book was written for those personally leading sales teams and for every leader who has salespeople anywhere in their organizational chart. This includes owners, company presidents, vice presidents, general managers, and everyone else with “manager” in their title. Ridiculously Simple Sales Management lays out, in plain language, everything a sales leader needs to quickly ...

Delivering more vehicles and creating more income only scratches the surface of Beyond the Walkaround. The "New Vision" takes sales consultants on a journey unlike any other. Create the ideal environment that allows for customer comfort and consultant confidence, the true key to success in all sales. Learn to counter, transition, and close like you never have before. Author Rob Hamilton takes us all on a fun trip through the realm of car sales.

Automotive electrical systems are at the heart of modern vehicles. From battery and charging systems to wiring networks, sensors, electronic modules, and multiplex communication systems, technicians must understand how electricity flows through every part of the vehicle. This guide explains these systems clearly and logically so readers can understand how automotive electronics actually function in real-world service environments. Conquer the ASE A6 Electrical and Electronic Systems Exam provides comprehensive coverage of the electrical concepts technicians must master to diagnose and ...

Automotive heating and air conditioning systems have become increasingly complex, combining refrigeration technology, electronic controls, airflow management, and precise diagnostics. Technicians must understand how these systems move heat, regulate refrigerant pressure, and deliver conditioned air throughout the vehicle. Conquer the ASE A7 Heating and Air Conditioning Exam provides a clear and comprehensive guide to these systems and the principles that keep them operating correctly. This book explains the operation of compressors, condensers, evaporators, expansion devices, and ...

Master the essential systems that keep modern vehicles operating safely and efficiently with Conquer the ASE B5 Exam: Mechanical and Electrical Components. This focused study guide provides clear, structured coverage of suspension, steering, braking systems, HVAC, engine cooling, drivetrain operation, and integrated electrical components, giving you a strong working understanding of how these systems interact in real-world conditions. Each chapter builds from foundational mechanical principles into more advanced system interactions, helping you understand not just how components function ...

Utilizing the Concepts of Modern Automotive Sales will increase both volume and gross profit for any and all consultants who choose to take the time and master the strategies, tactics, and word tracks presented. The sales process used for decades in the automotive sales industry has long been proven and effective. Moving into the 2020s, with all of the resources and data available to the consumer, the time is now for an augmentation of sorts.

The AI revolution isn't coming to car sales—it's already here. While 95% of buyers research online before visiting dealerships, most salespeople are still using yesterday's methods. The rookies outselling veterans aren't working harder—they're working smarter with AI. "The AI Advantage" reveals how artificial intelligence transforms car sales from cold calling and generic follow-ups to personalized, efficient customer engagement. Author Tim Kintz, a leading automotive sales expert, shows you how to use tools like ChatGPT to create compelling scripts, automate follow-ups, build your ...

Modern vehicles rely on precisely engineered steering and suspension systems to maintain stability, control, and safe handling. This comprehensive guide explains how these systems work together to guide the vehicle, absorb road forces, and maintain proper tire contact with the road surface. Readers gain a clear understanding of suspension components, steering mechanisms, and alignment geometry used in modern automotive design. The guide explores suspension structures including control arms, strut assemblies, ball joints, stabilizer bars, and steering knuckles. Detailed explanations show how...

Master the essential skills required for non-structural collision repair with this focused and practical study guide. Conquer the ASE B3 Exam delivers clear, detailed coverage of preparation, panel repair, replacement techniques, metal finishing, glass service, welding fundamentals, and plastic repair processes. Each chapter is designed to build real understanding of how modern body components are restored to proper condition. This guide emphasizes how panels behave, how damage affects alignment and surface integrity, and how technicians return vehicles to their intended form. You’ll ...

Modern vehicles rely on sophisticated braking systems that combine hydraulic pressure, friction materials, and electronic control systems to deliver safe and reliable stopping power. Conquer the ASE A5 Brakes Exam provides a comprehensive explanation of brake system operation, service procedures, diagnostics, and performance principles used in today’s automotive braking systems. This detailed guide covers the full range of braking system topics including hydraulic brake circuits, disc and drum brake assemblies, brake fluid behavior, master cylinders, proportioning valves, parking brake ...

Automotive engines operate under extreme pressure, heat, and mechanical load. Understanding how these systems function—and how to diagnose and repair them—requires a clear grasp of engine structure, internal components, and the processes that keep engines running efficiently. This guide provides a comprehensive explanation of engine repair principles, focusing on the mechanical systems that govern combustion, lubrication, cooling, and power transfer. Conquer the ASE A1 Engine Repair Exam delivers focused coverage of engine disassembly, inspection, diagnosis, and reassembly. The book ...

Structural damage changes how a vehicle absorbs force, transfers load, and protects occupants. This guide delivers a focused, technical walkthrough of structural analysis and repair, covering frame systems, unibody construction, and the principles that govern proper restoration. Each chapter builds a clear understanding of how damage affects geometry and how accurate correction restores performance. The material moves from inspection and measurement through straightening, sectioning, welding, and bonding. You’ll gain a practical understanding of how structural components interact, how ...