Athlete Motivation

There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public...

STOP NEGOTIATING WITH YOUR OWN EXCUSES. What if your mindset is the only thing standing between you and the life you want? Most people do not fail because they lack potential. They fail because they allow mood, comfort, fear, and excuses to decide which promises still matter. Every broken promise weakens self-trust. Every promise kept becomes evidence of the person you are becoming. The Journal on Mental Toughness is a tactical guide for turning discipline from an idea into a daily standard. It combines behavioral psychology, practical tools, real examples of resilience, and direct action ...

Coach your clients to sky-high success by using the power of motivational interviewing, plus a bonus offer included.

"Mental Toughness for Young Soccer Players" is more than a book; it's a mentor who guides you through competitive sports' ups and downs. Equip yourself with the tools to handle the psychological demands of soccer and set a foundation for success that will last a lifetime.

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

Moses and Troy Horne here. Your mental-toughness guides! We know exactly how you feel. If you are reading this, you probably have a young athlete who struggles with in-game stress and maybe even sports performance anxiety. That is why this version was mostly written by Moses. As of the time of the writing of this book, Moses Horne is a 15-year-old elite athlete who can talk directly about the triumphs and struggles of working toward being mentally tough. This is the only book that I know of with input from an actual young athlete.

Troy Horne here. Your mental-toughness guide! I am here to help parents understand how to help your young athlete navigate this mental-toughness journey. I know where you are, and I know how to help you help your young athlete find their mental toughness.

Miles to Mindset: The Transformative Power of Cross Country Running Cross country running is more than a sport—it’s a journey of mental resilience, physical endurance, and self-discovery. Miles to Mindset explores the transformative power of cross country, weaving personal stories, coaching wisdom, and scientific insights into an inspiring guide for runners of all levels. From the thrill of the first race to the challenges of marathon training, this book dives deep into the mindset required to succeed in the sport, the evolution of training methodologies, and the importance of recovery ...

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Millions of viewers know and love Bob Saget from his role as the sweetly neurotic father on the smash hit Full House, and as the charming wisecracking host of America's Funniest Home Videos. And then there are the legions of fans who can't get enough of his scatological, out-of-his-mind stand-up...

Are you struggling to balance encouragement and pressure? Do you want effective ways to help your child handle stress, perform better, and enjoy sports? This guide offers actionable techniques to enhance your child's mental resilience and emotional well-being.

From Nike Running’s Global Head Coach Chris Bennett comes a bold, welcoming book for runners, non-runners, and everyone in between. Rooted in the coaching philosophy that has helped millions take their first steps forward, it’s about finding the courage to cross the starting lines in your...

The 7-Day System That Transforms Young Athletes From Talented to Unstoppable. After years of competing in the high jump and serving as a naval officer, I came across something major: Physical talent alone rarely creates champions. The deciding factor lies in the battle inside their minds. Does your young athlete ever… Excel in practice but freeze during competition? Struggle with anxiety or nerves before big games? Lose confidence after a mistake instead of bouncing back? Get distracted easily and lose focus mid-play? You're not alone. These challenges haunt even the most physically ...

A joyful tale of triumph over adversity from an elite runner, who survived homelessness to become the top American female finisher in the 2024 Olympic Marathon. Dakotah Popehn burst onto the running scene in 2024, when she became just one of three women to compete in the marathon for the United...

The #1 Teen Sports Book for Building Confidence, Focus, and Mental Strength — Written by Young Athletes, for Young Athletes! If your teen athlete struggles with pressure, self-doubt, or game-day anxiety, this mental toughness for young athletes book will change how they compete — and how they see themselves. “A Young Athlete’s Guide to Mental Toughness” is not just another sports psychology lecture. It’s a collection of real stories from 12 teen athletes who turned fear into focus, and pressure into performance. 💪 Inside This Powerful Sports Book, Your Athlete Will Learn: ...

This program is read by the author Bruce Lee’s daughter illuminates her father’s most powerful life philosophies—demonstrating how martial arts are a perfect metaphor for personal growth, and how we can practice those teachings every day. "Empty your mind; be formless, shapeless like water...

A thrilling, candid and uncompromising memoir covering over twenty-years at the pinnacle of Formula 1, Drive sees Christian Horner, one of the sports biggest characters, take readers into the heart of Red Bull Racing as he reflects on his extraordinary career. For over twenty years Christian...

The perfect touchdown for young football fans: Bring to life the thrills, challenges, and triumphs of football, even if they are a beginner or a rising star in the game! Have you been on the hunt for a book that encourages your child's love for football and merges it with valuable life skills such as perseverance, teamwork, and dedication? Your quest ends here. Filled with gripping tales of triumph, teamwork, and heart, "The Most Amazing Football Stories for Kids" aims to ignite a lifelong passion in young readers for football while teaching crucial values. Perfect for 8 to 12-year-old ...

The New York Times bestseller – with a new afterword about early specialization in youth sports – from the author of Range: Why Generalists Triumph in a Specialized World. The debate is as old as physical competition. Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic...