Advertising Strategy

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Ready to make money while you sleep? This groundbreaking guide reveals how to harness the power of artificial intelligence to create sustainable passive income streams. Whether you're new to AI or an experienced entrepreneur, this book provides step-by-step strategies for leveraging cutting-edge tools to automate your income and maximize your earning potential. Discover how to: Identify the most lucrative AI-driven opportunities. Build scalable income streams with minimal effort. Automate your business processes to save time and boost profits. Stay ahead in the evolving AI economy. Packed ...

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Do you have a biblical worldview? A biblical worldview simply means we as Christians view life through the lens of God's inspired Word. The Bible is (or should be) the basis and foundation for all decisions made by pastors, church leaders, and everyone seeking to follow Jesus. Marketing Like God is NOT about lofty ideas, elaborate marketing plans, overpriced branding packages, or the "next new thing" in church marketing. Marketing Like God IS about how to use PROVEN biblical principles and strategies to be real as a church and how to contact people right where they are to show them the ...

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

The High End Luxury Brand Development Blueprint teaches you how to create and grow a high-end brand that attracts wealthy customers and ensures success. Do you want to elevate your brand? The Blueprint is your road map for establishing and growing a distinctive luxury brand. This guide will help you define your brand identity so that people want to buy what you're selling. You will learn effective marketing strategies for reaching customers with large budgets. Quality is important; you will learn how to create a supply chain that reflects luxury. Pricing is also covered, allowing you to set...

Are you ready to turn your passion for creating videos into a profitable career? YouTube Monetization: How to Become a Pro YouTube Content Creator and Turning Views Into Revenue Streams is your ultimate guide to mastering the art of content creation and building a thriving channel that pays. This comprehensive book walks you through every step of the process, from setting up your channel and crafting engaging content. Learn how to captivate your audience, optimize your videos for maximum reach, and build a loyal subscriber base that keeps coming back for more. Packed with insider tips, ...

Struggling to make TikTok work for your brand? TikTok Tactics is the step-by-step playbook built specifically for professional marketers juggling content calendars, stakeholder expectations, and tight turnaround times. Inside, you’ll learn how to: Build a content strategy that fits your brand — and your bandwidth Find your hook in the first 3 seconds (hint: this is make-or-break) Use templates and frameworks to create more with less Understand TikTok’s algorithm without needing a PhD in social media Track what matters (and ignore vanity metrics that don’t convert) You’ll go from ...

If you’re looking for easy ways to make money with ClickBank and affiliate marketing, I have a special underground and unseen method that no one is doing, and it has huge potential for early adopters to make money. This method is possible because it doesn’t require any effort on your side, as we’re going to be using AI affiliate robots that will do all the heavy lifting for us. In fact, it’s very easy to accomplish, and I’m going to show you step by step on my laptop. I just have to warn you, this is a very powerful method, so please use it in a legitimate way. Don’t use it to ...

Lessons In Paid Social Media Advertising 2025 serves as your comprehensive guidebook for harnessing the full potential of paid social media advertising for your business or marketing goals. From setting objectives to crafting engaging content and analyzing performance, this roadmap aims to provide step-by-step strategies for success across social platforms like TikTok, LinkedIn, Pinterest, Instagram, X, Facebook, Snapchat and Reddit. Whether you're a novice or seasoned pro, you'll learn actionable tips for crafting effective paid social campaigns, identifying high-potential platforms, ...

Unlock the secrets of converting engagement into revenue with "Sales Funnels: A Guide to Turning Engagement into Riches." This game-changing book is your ultimate roadmap to mastering the art and science of sales funnels. Tired of watching potential customers slip through your fingers? Discover how to transform casual browsers into loyal brand advocates. From crafting irresistible awareness campaigns to nurturing leads with precision, this comprehensive guide covers every stage of the funnel with expert insight and actionable strategies. Dive into the psychology of persuasion, learning how ...

Advertising: Innovative Strategies for Effective Marketing Step into the colorful world of advertising with "Advertising: Innovative Strategies for Effective Marketing." This lively guide takes you through the essentials of impactful ad creation. Blending humor with practical insights across traditional and digital platforms, it’s ideal for anyone looking to connect with audiences in meaningful ways. Whether you’re honing your skills, boosting your brand, or curious about advertising’s cultural role, this book has you covered.

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising ...

Do you want to know how to find an insight for your brand, product or advertising campaign? This brief book unveils three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas. Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas. CONTENTS • Prologue • Introduction • A Brief History of Insights in Advertising • What is a TRUE Insight, Anyway? • The Insight Optic • Step One: Identify Your ...

Anyone Can Do It! The Only Way to Fail is If YOU Don't Try! This is the easiest affiliate marketing system any newbie or serious online marketer could hope for! I found this particular company that pays big affiliate commissions in the dog niche. BUT what’s even better, is that they do the follow-ups for you! Meaning, you don’t have to mess with autoresponders, and you don’t have to write any emails. Because, they do it for you. Every email they send contains your affiliate link… ...plus they send helpful daily dog training tips (...I know coz I subscribed to them)... ...and they ...

The Ultimate Instagram Marketing Guide: Grow Your Business with Content Strategy, Hashtags, Paid Ads, and Analytics Unlock the full potential of Instagram to grow your brand and drive real results. This comprehensive guide offers everything you need to succeed on one of the world’s most powerful social platforms. Whether you're new to Instagram marketing or looking to refine your strategy, this book provides step-by-step insights on how to: Build a compelling Instagram profile that attracts followers and drives engagement. Master the art of creating visually stunning and engaging content....

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.