Publicidad

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and...

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What...

The Commonwealth Games have come to Manchester and the city is buzzing. Caught in the commercial feeding frenzy is Tom Benwell, an advertising executive. But the pressure is getting to Tom - too many deals to make and too many lies to tell. Meanwhile, his friend DI Jon Spicer is on the fast...

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation...

Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending over two hours plus on social media! And building a brand is one of the most powerful businesses you can build....

Magically enter people's subconscious minds - and command them to buy from you!...

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? Are you looking for the competitive edge to crush the competition and 10X your business? Listen to find out more....

This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message....

Today's top business owners know that the only way to grow quickly and profitably is to leverage the power of online marketing....

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor....

Go from SEO beginner to pro with the help of this powerful guide! Do you want to master the online SEO landscape in 2020? Looking for the best, most up-to-date solutions to get you started....

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns...

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

This audiobook could upset a lot of people. It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make the people who made the mess very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors...

Momtrepreneurs, listen up! You don’t have time for another “change everything you’re doing on social media and be just like me” book. You need information and you need it fast. Do you want to grow your following, sell more product, and experience the freedom that comes with being your...

In this book, you'll earn everything you need to know to be a successful Facebook advertiser....