-
The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrado por: Hari S. Patel
- Duración: 9 h y 15 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
The Buying Brain
Compra ahora por US$17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Los oyentes también disfrutaron...
-
Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 14
-
Narración:5 out of 5 stars 10
-
Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 71
-
Narración:4.5 out of 5 stars 62
-
Historia4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- De: Matt Johnson PhD, Prince Ghuman
- Narrado por: Roger Wayne
- Duración: 8 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 40
-
Narración:4.5 out of 5 stars 35
-
Historia5 out of 5 stars 33
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
-
5 out of 5 stars
-
Required Reading!
- De Amazon Customer en 08-11-20
De: Matt Johnson PhD, y otros
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General5 out of 5 stars 12,063
-
Narración:5 out of 5 stars 10,274
-
Historia4.5 out of 5 stars 10,203
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 102
-
Narración:4.5 out of 5 stars 84
-
Historia4.5 out of 5 stars 83
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 4,182
-
Narración:4.5 out of 5 stars 3,508
-
Historia4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 14
-
Narración:5 out of 5 stars 10
-
Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 71
-
Narración:4.5 out of 5 stars 62
-
Historia4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- De: Matt Johnson PhD, Prince Ghuman
- Narrado por: Roger Wayne
- Duración: 8 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 40
-
Narración:4.5 out of 5 stars 35
-
Historia5 out of 5 stars 33
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
-
5 out of 5 stars
-
Required Reading!
- De Amazon Customer en 08-11-20
De: Matt Johnson PhD, y otros
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General5 out of 5 stars 12,063
-
Narración:5 out of 5 stars 10,274
-
Historia4.5 out of 5 stars 10,203
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 102
-
Narración:4.5 out of 5 stars 84
-
Historia4.5 out of 5 stars 83
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 4,182
-
Narración:4.5 out of 5 stars 3,508
-
Historia4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
Resumen del Editor
If You Understand Brain Basics, You'll Sell More
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:
- Brain-friendly product concepts, design, prototypes, and formulation
- Highly effective packaging, pricing, advertising, and in-store marketing
- Building stronger brands that attract deeper consumer loyalty
A highly listenable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Las personas que vieron esto también vieron...
-
Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 14
-
Narración:5 out of 5 stars 10
-
Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 71
-
Narración:4.5 out of 5 stars 62
-
Historia4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
-
Neuro-Habits: Rewire Your Brain to Stop Self-Defeating Behaviors and Make the Right Choice Every Time
- Understand Your Brain Better, Book 7
- De: Peter Hollins
- Narrado por: Russell Newton
- Duración: 3 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 32
-
Narración:5 out of 5 stars 30
-
Historia4.5 out of 5 stars 29
Neuro-Habits gets directly to the root of all behavior: the human brain. We will explore the quirks of the brain that create habits from both a psychological and neurological perspective and what we can do about it. This book also presents an in-depth view of the concept of habits and exactly what motivates us to act.
-
2 out of 5 stars
-
Focus on Negative
- De Sheena en 04-04-24
De: Peter Hollins
-
Sell or Be Sold: How to Get Your Way in Business and in Life
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 15,712
-
Narración:5 out of 5 stars 13,546
-
Historia4.5 out of 5 stars 13,433
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
-
2 out of 5 stars
-
Don't call about "The Book" Grant Mentions
- De Steve H en 11-21-14
De: Grant Cardone
-
The Compound Effect
- Multiply Your Success One Simple Step at a Time
- De: Darren Hardy
- Narrado por: Darren Hardy
- Duración: 4 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 26,580
-
Narración:4.5 out of 5 stars 22,037
-
Historia4.5 out of 5 stars 21,877
The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.
-
1 out of 5 stars
-
Remedial Read: Level 4th or 5th
- De Edward Muisenga Jr. en 11-19-19
De: Darren Hardy
-
The Laws of Human Nature
- De: Robert Greene
- Narrado por: Paul Michael, Robert Greene
- Duración: 28 h y 26 m
- Versión completa
-
General5 out of 5 stars 13,810
-
Narración:5 out of 5 stars 11,688
-
Historia5 out of 5 stars 11,616
Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.
-
5 out of 5 stars
-
Tempo is key! (1.25X)
- De James Hawkins en 11-12-18
De: Robert Greene
-
Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 14
-
Narración:5 out of 5 stars 10
-
Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 71
-
Narración:4.5 out of 5 stars 62
-
Historia4.5 out of 5 stars 63
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
-
Neuro-Habits: Rewire Your Brain to Stop Self-Defeating Behaviors and Make the Right Choice Every Time
- Understand Your Brain Better, Book 7
- De: Peter Hollins
- Narrado por: Russell Newton
- Duración: 3 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 32
-
Narración:5 out of 5 stars 30
-
Historia4.5 out of 5 stars 29
Neuro-Habits gets directly to the root of all behavior: the human brain. We will explore the quirks of the brain that create habits from both a psychological and neurological perspective and what we can do about it. This book also presents an in-depth view of the concept of habits and exactly what motivates us to act.
-
2 out of 5 stars
-
Focus on Negative
- De Sheena en 04-04-24
De: Peter Hollins
-
Sell or Be Sold: How to Get Your Way in Business and in Life
- De: Grant Cardone
- Narrado por: Grant Cardone
- Duración: 11 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 15,712
-
Narración:5 out of 5 stars 13,546
-
Historia4.5 out of 5 stars 13,433
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
-
2 out of 5 stars
-
Don't call about "The Book" Grant Mentions
- De Steve H en 11-21-14
De: Grant Cardone
-
The Compound Effect
- Multiply Your Success One Simple Step at a Time
- De: Darren Hardy
- Narrado por: Darren Hardy
- Duración: 4 h y 44 m
- Versión completa
-
General4.5 out of 5 stars 26,580
-
Narración:4.5 out of 5 stars 22,037
-
Historia4.5 out of 5 stars 21,877
The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.
-
1 out of 5 stars
-
Remedial Read: Level 4th or 5th
- De Edward Muisenga Jr. en 11-19-19
De: Darren Hardy
-
The Laws of Human Nature
- De: Robert Greene
- Narrado por: Paul Michael, Robert Greene
- Duración: 28 h y 26 m
- Versión completa
-
General5 out of 5 stars 13,810
-
Narración:5 out of 5 stars 11,688
-
Historia5 out of 5 stars 11,616
Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.
-
5 out of 5 stars
-
Tempo is key! (1.25X)
- De James Hawkins en 11-12-18
De: Robert Greene