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Robert Cialdini

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  • Influence: Science and Practice | Robert B. Cialdini

    Influence: Science and Practice

    • UNABRIDGED (10 hrs and 5 mins)
    • By Robert B. Cialdini
    • Narrated By Robert Cialdini

    Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (i.e. uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant but very different arenas - the realm of controlled research and the working world of influence professionals - this audiobook looks at this issue in terms of six basic principles of psychology: reciprocation, consistency, social validation, liking, authority, and scarcity.

    Kenneth says: "my comment"
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