How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Regular price: $14.95
The Austrian School is in the news as never before. It is discussed on business pages, in academic journals, and in speeches by public figures. At long last, there is a brilliant and engaging guide to the history, ideas, and institutions of the Austrian School of economics. It is written by two Austrian intellectuals who have gone to the sources themselves to provide a completely new look at the tradition and what it means for the future.
Regular price: $14.00
Here is a magisterial book for today and the ages, one that inspires awe for both the subject and the author who accomplished the seemingly impossible: a sweeping intellectual biography, constructed from original sources, of the 20th century's most astonishing dissident intellectual. It has the apparatus of a great scholarly work but the drama of a classic novel.
Regular price: $17.50
Ready to slash your fuel bill? You can't change the price of fuel, but this one-of-a-kind simple guidebook will help you to: Get the most out of your precious fuel; learn easy engine tweaks from the experts; drive safer and save big doing it; decide if a hybrid is for you; take advantage of government tax breaks; care about the fuel you buy and more...This book offers 50 carefully researched and simple strategies that will help you save money for years to come.
Regular price: $9.07
If you were to combine some compelling evidence of physical orbs with psychic activity, would you have proof of ghosts? Even for those who believe in ghosts, the answer is probably no. But what if a family of psychics created a situation in which the ghosts behaved in ways which proved that they were products of their environment and the time in which they had lived? Now that would at least raise a few hairs on the back of your neck.
Regular price: $6.97