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Dr. Frank Luntz

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  • Words That Work | Dr. Frank Luntz

    Words That Work

    • ABRIDGED (6 hrs and 17 mins)
    • By Dr. Frank Luntz
    • Narrated By Dr. Frank Luntz

    The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.

    Timothy I. Morgenthaler says: "Repetative vainglorious windbag"
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