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  • The Intention Economy: When Customers Take Charge | Doc Searls

    The Intention Economy: When Customers Take Charge

    • UNABRIDGED (8 hrs and 48 mins)
    • By Doc Searls
    • Narrated By Doc Searls
    • Whispersync for Voice-ready

    While marketers look for more ways to get personal with customers, including new tricks with "big data", customers are about to get personal in their own ways, with their own tools. New customer tools will provide the engine, with Vendor Relationship Management providing the consumer counterpart to vendors’ Customer Relationship Management systems. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?

    Andy says: "we'll be there soon"
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