We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Search Results for Author: 

Ted Ladd

1-1of1results Previous 1 Next
Sort by
  • The Limits of the Lean Startup Method | Ted Ladd

    The Limits of the Lean Startup Method

    • UNABRIDGED (4 mins)
    • By Ted Ladd
    • Narrated By Fleet Cooper

    Advocates of the lean startup method for creating a business advise entrepreneurs, as well as corporate intrapreneurs, to document, test, and refine their assumptions about a new venture’s business model via customer conversations and experiments. My recent research on 250 teams that participated in an American cleantech accelerator program during the last 10 years found that while the lean approach can be effective, having a strong strategy is more important than conducting a tremendous number of market tests.

1-1of1results Previous 1 Next