Showing results by author "Steve Rivkin"

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    • Differentiate or Die

    • By: Jack Trout, Steve Rivkin
    • Narrated by: Patrick Cullen
    • Length: 6 hrs and 18 mins
    • Unabridged
    • Overall
      4 out of 5 stars 189
    • Performance
      4 out of 5 stars 63
    • Story
      4 out of 5 stars 63

    Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

    • 5 out of 5 stars
    • Well presented arguments

    • By George on 01-06-03

    Regular price: $20.97

    • The Making of a Name

    • By: Steve Rivkin, Fraser Sutherland
    • Narrated by: John Morgan
    • Length: 11 hrs and 45 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

    Regular price: $24.95