Showing results by author "Stefan Mumaw"
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Chasing the Monster Idea
- The Marketer's Almanac for Predicting Idea Epicness
- By: Stefan Mumaw
- Narrated by: Kaleo Griffith
- Length: 5 hrs and 31 mins
How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea.
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Regular price: $19.95