Showing results by author "Spike Jones"


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    • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

    • By: Robbin Phillips, Greg Cordell, Geno Church, and others
    • Narrated by: Paul Strikwerda
    • Length: 4 hrs and 53 mins
    • Unabridged
    • Overall
      4 out of 5 stars 62
    • Performance
      4 out of 5 stars 48
    • Story
      4 out of 5 stars 49

    How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

    • 5 out of 5 stars
    • Top notch advice

    • By Jennifer L. Cook on 06-02-15

    Regular price: $14.95