Mostrando resultados por autor "Ramanathan J" en Todas las categorías

Any company needs to sell its products or services to customers on a regular basis in order to generate consistent revenues and to create profits. A marketing function in any organization creates and executes various types of marketing campaigns with an objective to build brand awareness about the company’s products and services. Similarly, a sales function manages the sales pipeline in order to create new business from new or existing customers for a company. A robust Customer Relationship Management (CRM) platform is pivotal for any company that wants to transform its marketing and ...

If you are a business owner, you just need to work on two key points to grow your company - Win more customers and do more business with your current customers. How you store and manage customer related data will determine as to how much do you understand your customers and how many leads do you eventually convert into customers for your business. HubSpot CRM is a robust and free product for storing and managing customer related data. HubSpot provides additional capabilities for customers with free and premium features in Marketing Hub, Sales Hub and Service Hub platforms. HubSpot can be ...

Tableau has disrupted the world of business intelligence software with its revolutionary data visualization and analysis product. You can use Tableau to quickly analyse your data and discover interesting patterns in it. Tableau Simplified is a simple and concise book that highlights Tableau's various functionalities and applications in data analysis and visualization. This book is for you if: You have never heard of Tableau before and you are interested to know more about the product features and applications. You have a general idea about Tableau and you are curious to understand the range...

History of the human civilization is full of stories related to dynasties, kingdoms, nations and corporations. These stories describe great conquests as well as tragic downfall. Many kingdoms started their ascent as a small tribe only to rule over vast swathes of land in a short span of time. Similarly, many empires were once considered formidable. These kingdoms presided over armies that were thought to be invincible. However, adversaries soon obliterated these empires. Palaces and monuments that were once symbols of grandeur for these monarchies were eventually razed to the ground. ...

One of the greatest challenges that marketing and branding professionals face today is to capture and to retain the attention of customers. The modern customer receives a constant stream of information from various digital platforms and print applications. Hence, one of the key objectives of any marketing or brand strategy is to ensure meaningful and sustained engagement with the attention deprived customer. Preconscious Marketing is a book that attempts to explore how brands can influence the consumer at a deeper level. The book takes a holistic perspective to understand the various facets...

If you are reading this, chances are high that you are a digital data consumer. You might be using your computer or your laptop that has a high-speed internet connection. You would have multiple tabs on your internet browser and each of these tabs correlate to a specific train of thought that you would be having at present. Some of these tabs could also have applications that you use for distraction. Finally, you would most likely have a smartphone nearby your location. This smartphone would constantly seek your attention by buzzing message alert sounds and by displaying blinking lights for...

Many companies across the world innovate new products and services by using design thinking methodology. Design thinking is the most preferred approach for those organizations who want to create the next breakthrough product or service. Human centered design and a specific focus on deeply understanding customer needs enables design thinking methodology to create remarkable products or services. However, design thinking need not be restricted primarily to the domain of corporate innovation. Instead, we can also consider design thinking as a possible technique for setting and achieving ...