Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever
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Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world, such as "Single Women by Choice" and "Sun Haters". Microtrends highlights everything from religion to politics, from leisure pursuits to relationships and will take the listener into the worlds of polling, targeting, and psychographic analysis.
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Facebook is in a pickle. Its founder, Mark Zuckerberg, who is scheduled to testify before Congress this week regarding the privacy of users’ personal data, is on a mea culpa tour. In media interviews, he has said that he is even open to some regulation. Here, then, is one idea that could fix a lot of the emerging problems with Facebook and other internet mega-platforms as they find themselves in congressional cross hairs.
"How to Make Facebook More Accountable" is from the April 10, 2018 Opinion section of The New York Times. It was written by Mark Penn and narrated by Kristi Burns.
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The path back to power for the Democratic Party today, as it was in the 1990s, is unquestionably to move to the center and reject the siren calls of the left, whose policies and ideas have weakened the party.
"Back to the Center, Democrats" is from the July 05, 2017 Opinion section of The New York Times. It was written by Mark Penn and Andrew Stein and narrated by Keith Sellon-Wright.
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