Showing results by author "Mark Jeffery"

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    • Data-Driven Marketing

    • The 15 Metrics Everyone in Marketing Should Know
    • By: Mark Jeffery
    • Narrated by: Jim Meskemin
    • Length: 9 hrs and 35 mins
    • Unabridged
    • Overall
      4 out of 5 stars 102
    • Performance
      4 out of 5 stars 87
    • Story
      4 out of 5 stars 85

    We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.

    • 5 out of 5 stars
    • Excellent Introduction/Review of Analytics

    • By Barbara on 06-28-12

    Regular price: $19.95