Showing results by author "Mark Jeffery"
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- The 15 Metrics Everyone in Marketing Should Know
- By: Mark Jeffery
- Narrated by: Jim Meskemin
- Length: 9 hrs and 38 mins
We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.
Excellent Introduction/Review of Analytics
- By Barbara on 06-28-12
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Regular price: $19.95