Showing results by author "Laura Ries"

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    • The 22 Immutable Laws of Branding

    • By: Al Ries, Laura Ries
    • Narrated by: David Drummond
    • Length: 8 hrs and 8 mins
    • Unabridged
    • Overall
      4 out of 5 stars 160
    • Performance
      4 out of 5 stars 138
    • Story
      4 out of 5 stars 138

    Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

    • 3 out of 5 stars
    • Good, but out of date

    • By Dave C. on 09-07-14

    Regular price: $25.09

    • The 22 Immutable Laws of Branding

    • By: Al Ries, Laura Ries
    • Narrated by: Al Ries, Laura Ries
    • Length: 1 hr and 35 mins
    • Abridged
    • Overall
      4 out of 5 stars 135
    • Performance
      4 out of 5 stars 71
    • Story
      4 out of 5 stars 69

    Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

    • 2 out of 5 stars
    • Difficult to listen to

    • By creative_seattle on 10-06-10

    Regular price: $7.97

    • Battlecry

    • Winning the Battle for the Mind with a Slogan That Kills
    • By: Laura Ries
    • Narrated by: Chris Roman
    • Length: 3 hrs and 24 mins
    • Unabridged
    • Overall
      5 out of 5 stars 2
    • Performance
      5 out of 5 stars 2
    • Story
      5 out of 5 stars 2

    Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?

    • Winning the Battle for the Mind with a Slogan That Kills
    • By: Laura Ries
    • Narrated by: Chris Roman
    • Length: 3 hrs and 24 mins
    • Release date: 06-19-17
    • 5 out of 5 stars 2 ratings

    Regular price: $14.95

    • The 11 Immutable Laws of Internet Branding

    • By: Al Ries, Laura Ries
    • Narrated by: Al Ries, Laura Ries
    • Length: 3 hrs and 9 mins
    • Abridged
    • Overall
      3 out of 5 stars 38
    • Performance
      4 out of 5 stars 12
    • Story
      3.5 out of 5 stars 12

    The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

    • 2 out of 5 stars
    • Dated????

    • By Joe on 12-11-05

    Regular price: $12.54