Showing results by author "Katya Andresen"

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    • The Nonprofit Marketing Guide

    • High-Impact, Low-Cost Ways to Build Support for Your Good Cause
    • By: Kivi Leroux Miller, Katya Andresen
    • Narrated by: Vanessa Hart
    • Length: 8 hrs and 7 mins
    • Unabridged
    • Overall
      4 out of 5 stars 22
    • Performance
      4 out of 5 stars 19
    • Story
      4 out of 5 stars 20

    This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

    • 3 out of 5 stars
    • The voice of the narrator makes the book boring

    • By Catalin Popa on 09-29-14

    Regular price: $19.95

    • Robin Hood Marketing

    • Stealing Corporate Savvy to Sell Just Causes
    • By: Katya Andresen
    • Narrated by: Gwen Hughes
    • Length: 9 hrs and 16 mins
    • Unabridged
    • Overall
      1 out of 5 stars 1
    • Performance
      3 out of 5 stars 1
    • Story
      1 out of 5 stars 1

    Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audience's values, not your own.

    • 1 out of 5 stars
    • Not great

    • By Albert on 11-15-13

    Regular price: $19.95