The Nonprofit Marketing Guide

High-Impact, Low-Cost Ways to Build Support for Your Good Cause

De: Kivi Leroux Miller, Katya Andresen

Narrado por: Vanessa Hart

Duración: 8 h y 7 m

Resumen del Editor

A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with listener-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

• Includes cost-effective strategies and proven tactics for nonprofits
• An ideal resource for thriving during challenging times
• Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is, among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2010 John Wiley & Sons, Inc (P)2012 Gildan Media

Refresher

If this were a textbook back when I was in college, I would have enjoyed reading class material much more. This is step-by-step very thorough and clear; the narrator is pleasant and easy to listen to. Whether you’ve been in the field for a while or you’ve been focusing your time on other priorities, this is a great refresher to reinvigorate that marketing fire.

Older than shown

The book’s details say the book was published in 2020. Not bad, I can deal with that. But I found it strange that there was not one mention of using a smartphone during marketing and then the end credits made it all make sense. This book was published in 2010, well before the smartphone and social media became what it is today.

There is still a lot of useful information in the book but I feel it’s misrepresented by saying it’s 4 years old (I’m writing this in 2024) and in fact, it’s 14 years old.

Needs to be edited for audio book.

There is more to publishing an Audio book than just having someone read it. Not written for beginners or experts. To understand this book you should have some knowledge of marketing.

Non profit

The narrators voice was not enjoyable to me and the overall content was lacking substance.