Showing results by author "Josh Bernoff"

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    • Writing Without Bullshit

    • Boost Your Career by Saying What You Mean
    • By: Josh Bernoff
    • Narrated by: Josh Bernoff
    • Length: 6 hrs and 27 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 18
    • Performance
      4 out of 5 stars 16
    • Story
      4.5 out of 5 stars 16

    Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

    Regular price: $21.67

    • Groundswell - Expanded and Revised Edition

    • Winning in a World Transformed by Social Technologies
    • By: Charlene Li, Josh Bernoff
    • Narrated by: Josh Bernoff
    • Length: 9 hrs and 48 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 32
    • Performance
      3.5 out of 5 stars 25
    • Story
      3.5 out of 5 stars 24

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts?

    • 3 out of 5 stars
    • I can't

    • By ao on 02-19-18

    Regular price: $27.99

    • The Mobile Mind Shift

    • Engineer Your Business to Win in the Mobile Moment
    • By: Ted Schadler, Josh Bernoff, Julie Ask
    • Narrated by: Josh Bernoff
    • Length: 7 hrs and 3 mins
    • Unabridged
    • Overall
      4 out of 5 stars 23
    • Performance
      4 out of 5 stars 17
    • Story
      4 out of 5 stars 19

    Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer.

    • 5 out of 5 stars
    • A shifted mind

    • By david paradis on 06-01-16

    Regular price: $19.59

    • Groundswell

    • Winning in a World Transformed by Social Technologies
    • By: Charlene Li, Josh Bernoff
    • Narrated by: Josh Bernoff
    • Length: 8 hrs and 17 mins
    • Unabridged
    • Overall
      4 out of 5 stars 242
    • Performance
      3.5 out of 5 stars 48
    • Story
      3.5 out of 5 stars 47

    A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

    • 4 out of 5 stars
    • I tried...so help me I tried.

    • By Justin on 05-15-09

    Regular price: $20.99

    • New Rules for Business

    • Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution
    • By: Charlene Li, Josh Bernoff, Ann Handley, and others
    • Narrated by: Josh Bernoff, Ann Handley, C. C. Chapman, and others
    • Length: 22 hrs and 57 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4 out of 5 stars 7
    • Story
      4 out of 5 stars 7

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

    • 5 out of 5 stars
    • Great usable knowledge

    • By Kirstie Magowan on 02-19-13

    Regular price: $41.99

    • Empowered

    • Unleash Your Employees, Energize Your Customers, and Transform Your Business
    • By: Josh Bernoff, Ted Schadler
    • Narrated by: Josh Bernoff
    • Length: 6 hrs and 43 mins
    • Unabridged
    • Overall
      4 out of 5 stars 21
    • Performance
      4 out of 5 stars 8
    • Story
      4 out of 5 stars 7

    In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

    Regular price: $20.99

    • Josh Bernoff on Keeping Ahead of the Technology Trends

    • By: Josh Bernoff
    • Narrated by: Dave Summers
    • Length: 17 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Customers have turned out to be super-savvy when it comes to technology. It's common practice to check the product reviews of everything from restaurants to the new vacuum cleaner before anyone even considers buying something. Josh Bernoff wants companies to embrace this tech-friendly mentality; to think outside the box and ignore the job title. It may be the employee you least expect who comes up with the idea that keeps the good reviews coming in.

    Regular price: $0.99