-
Groundswell
- Winning in a World Transformed by Social Technologies
- Narrado por: Josh Bernoff
- Duración: 8 h y 17 m
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Resumen del Editor
It's time to see it an opportunity.
In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works.
Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal.
This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.
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Ready to light a fire under your butt?
- De J. Bailey en 04-08-24
De: Rachel Rodgers
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
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Invisible Women
- Data Bias in a World Designed for Men
- De: Caroline Criado Perez
- Narrado por: Caroline Criado Perez
- Duración: 9 h y 25 m
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Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, treating men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women.
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A statistical fire hose
- De B. Andresen en 09-11-19
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- De: Andrew Aziz
- Narrado por: Kevin Foley
- Duración: 6 h y 56 m
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
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Emotional Investment
- De: Fresh Produce Media
- Narrado por: Amanda Clayman
- Duración: 5 h y 36 m
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In Emotional Investment, therapist-turned-financial coach Amanda Clayman works with a range of people and couples to unravel money dilemmas. Along the way, Clayman gives us practical tools—both financial and emotional—that we can all use in our own lives.
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So honest and engaging to hear people’s money stories.
- De Jc en 04-12-24
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- De: John C. Bogle
- Narrado por: L. J. Ganser
- Duración: 5 h y 50 m
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- De Matt en 01-31-19
De: John C. Bogle
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Do Epic Shit
- De: Ankur Warikoo
- Narrado por: Ankur Warikoo
- Duración: 3 h y 17 m
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Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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Epicly Sh*t
- De Anonymous User en 09-30-22
De: Ankur Warikoo
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The Skeptic's Guide to Investing
- De: Ramon DeGennaro, The Great Courses
- Narrado por: Ramon DeGennaro
- Duración: 3 h y 8 m
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Satisfy the financial skeptic in you with The Skeptic’s Guide to Investing, a six-lecture Audible Original where you’ll learn how financial markets operate so you can become a wiser, savvier, safer investor. Along with a deep look at the inner workings of these powerful markets, Professor Ramon P. DeGennaro offers a wealth of insight into investment strategies, whether you’re already a stockholder or thinking of investing for the first time.
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The delivery was exceptional
- De Debi Stovall en 04-24-24
De: Ramon DeGennaro, y otros
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
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The Road Less Stupid
- De: Keith J. Cunningham
- Narrado por: Keith J. Cunningham
- Duración: 11 h y 32 m
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Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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Couldn't finish it
- De Paul en 08-04-18
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- De: Jake Thompson
- Narrado por: Alan Caudle
- Duración: 1 h y 27 m
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America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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what the heck was this?
- De Gladys Torres en 10-20-16
De: Jake Thompson
Lo que los oyentes dicen sobre Groundswell
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Tarik
- 05-04-15
great but
the ideas in this book are basic and not that many examples support the main arguments.
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- Kevin B Warwood
- 01-27-09
Groundswell
A wonderful overview of the ever changing and morphing informo-sphere. The book is an excellent pulling together of methods to take advantage of the internet. I good listen.
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Ejecución
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Historia
- Ross Quintana
- 12-25-14
Great breakdown of social media for business
This was my first from these authors and I enjoyed their approach. It is a great introduction to the possibilities of social media integration in business. Foundational information to use if you are thinking of integrating social media or a great way to find new opportunities areas you may have missed.
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- Mirek
- 10-04-09
A new label for Social Media
Forrester Research analysts coined a new term to designate the coordinated effect Web 2.0's social media has on business - A Groundswell.
The book written by Josh Bernoff and Charlene Li offers very deep and substantial account, illustrated by many case studies, on the fundamental importance of social media for today's business.
I look at this book from two perspectives. The first one is purely analytical and concrete - here the book gives a lot of data, statistics, charts and illustrations. It is really as a kind of handbook on social media. It offers many interesting case studies, including social media adventures of companies like Lego, Dell, GM, Salesforce - to name a few...
The another perspective is rather reflective. Ten years ago, ClueTrain Manifesto almost predicted this swell called Social Media. Well, for ClueTrain authors the swell was already there.
In some sense, as with many far-reaching predictions - we wait much longer than initially anticipated. Today, it is Groundswell - the book, that fullfils, or , rather, describes the fulfillment of Cluetrain Manifesto.
I hope, the term, coined by Forrester analysts will survive as a very good label of the entire social media revolution and its meaning for business.
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- Justin
- 05-15-09
I tried...so help me I tried.
This book covers great material and is extremely thorough. But DO NOT buy the audio version. I am an unabridged audio book fanatic and I find that once in a while an author can read the material and pull it off (Michael Gerber and Jeff Jarvis for example).
I am sorry to be this blunt but I feel like I wasted money on this audio purchase. The biggest part of an audio book’s quality is its narration and this audio books narration should have been done by a professional narrator, not the author.
I would read this one not listen to it.
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- Joshua
- 03-13-09
Good read for those getting started
I needed more information on social media to help an organization step into new media. I am a art director, web master, marketer and found this helpful and is a book I will listen to at least twice. Very slow start, though. The author also carries on a bit. Voice quality is good, but a bit boring. Wish I had a physical book to bookmark and highlight some of the details.
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- Pamela
- 06-18-08
Very Thorough & Informative
This book is quickly becoming THE authority in marketing circles on the revolution of social media. Consumers are changing the way companies do business, and the major reason is because they now have a voice on the internet.
This book was written by the folks at Forrester after a very thorough review of the industry. It is sprinkled with fascinating case studies and real life examples of mistakes and successes to inspire other marketers like myself.
I highly recommend this audiobook and am now becoming a passionate advocate of the world of social media due to listening to this book.
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esto le resultó útil a 7 personas
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- Meech33
- 02-08-09
Good read
I work as a part time webmaster and liked the book. It wasn't much new information but it sort of puts everything I already knew in better perspective.
I suggest reading it.
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- Michael
- 02-02-10
Great grounding on social media..
Stays away from the tool focused obsession in social media and instead focuses on the core impact and underlying phenomenon of this huge culture changing trend. The message transcends the tools of today(which constantly change) and will be just as meaningful when a whole new set of tools kicks in..i disagree about the narration not being good..i liked hearing the author, he was connected to the content and had plenty of energy and conviction in his reading...a professional narrator might read professionally but not have a clue about what they were reading...
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- W. Heller
- 08-02-10
Good Introduction to Social Technologies
The book presents a fairly simple framework for understanding how social interactions can be understood and leveraged by companies. Most of the book is case studies from real companies and their experiences engaging their customers online. The author's narration is fluid and engaging.
Audible, the rest of this review is for you. Just downloaded and used your app for the iPhone to listen to this book.
- I like the wireless downloads.
- I like the ability to add bookmarks.
- I like the button free control interface - but would like a better way to advance through a book than just by 30 second increments.
I don't like that the chapters in the audio book version do not correspond to the chapters in the printed book. I love listening to books, but reading them is more efficient. For some books, I'd like to do both. Trying to go back and forth between the audio and the print version of this book was frustrating because the chapters are different. (In the audio book, several chapters are collapsed into a single chapter)
Some books like this one contain tables and graphs that are difficult to visual in an audio book. It would be great if you made available an audiobook version that contained or linked to the visual content and if it was integrated into the listening experience. e.g. as the narrator is speak about it, the link to that visual appears on the display.
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