Showing results by author "Jim Sterne"

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    • Artificial Intelligence for Marketing

    • Practical Applications
    • By: Jim Sterne
    • Narrated by: Gary Allan Poe
    • Length: 11 hrs and 11 mins
    • Unabridged
    • Overall
      4 out of 5 stars 1
    • Performance
      4 out of 5 stars 1
    • Story
      4 out of 5 stars 1

    This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

    Regular price: $20.99

    • Social Media Metrics: How to Measure and Optimize Your Marketing Investment

    • By: Jim Sterne
    • Narrated by: Dan John Miller
    • Length: 5 hrs and 34 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 9
    • Performance
      3 out of 5 stars 8
    • Story
      3.5 out of 5 stars 8

    Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals.

    • 5 out of 5 stars
    • On The Mark!

    • By DK on 10-29-12

    Regular price: $19.95